Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. AI automation has revolutionized how brands approach their business and marketing strategies. What is intelligent automation (IA)?

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Oktopost

DECEMBER 21, 2023

Here’s our guide to help you get started. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys. Focus on understanding their needs, preferences, and perceptions related to your products or services.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

SEPTEMBER 21, 2023

We assess their trustworthiness, credibility and level of friendliness based on our interactions. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. Will they be an advocate or influencer?

Ideal Customer Profiles 108

Ideal Customer Profiles Marketing AI Profiling Personalization 108

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. Our thinking can get off track in thinking about, “How do I get what I want?” I recently met with a group of sales and marketing influencers and we discussed trends and our projects.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Sprout Social

APRIL 29, 2021

At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales. Marketing is a linchpin for revenue and our overall business strategy. With the power of social media, marketing teams are now also the eyes, ears and heart of an organization. Marketing strategies should start with social.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 9.

Social Media 79

Social Media Template Work Management Marketing Management 79

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. your potential customers) can come in handy. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. See how customers use your products or services. Learn what customers dislike about your brand.

Social Media 144

Social Media Research Social Marketing Media 144

Modern B2B

MARCH 1, 2024

We resonated with the ethos of what it meant to be a B Corp – we felt that we were already doing a good job when it came to our employees, our clients and our impact. Obtaining the certification would both reinforce those beliefs, and also guide our business decision-making to align with those core values.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments. You send surveys to inactive or churned customers.

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

Sprout Social

MARCH 30, 2021

Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Read on to discover how Sprout customers and employees have used Listening to answer nine brand-critical questions. What day is leg day? . — 96.5

Marketing Management 124

Marketing Management Paid Search Agency Social Media Keywords 124

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. Sephora’s Beauty Insider Community is a prime example, transforming into a space where customers actively support and advise each other.

Communities 104

Communities Top of Funnel Word of Mouth Enterprise Management 104

Hinge Marketing

NOVEMBER 18, 2020

In primary research, you are collecting data directly from your clients, prospects, and other stakeholders by way of interviews, surveys, and focus groups. Conducting custom research is the most effective way of understanding your brand’s perception , both externally and internally within your company. Need Help Getting Started?

Research 160

Research Process Training Customer Surveys 160

ClearVoice

JANUARY 11, 2024

A certain amount of this information will likely come to you from your product team, and some may already exist if you’re an established brand. Conduct surveys and focus groups, and consider using AI-powered tools to confirm the research you’ve conducted. Determining Your Target Audience Research , research, research.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

FunnelEnvy

MARCH 18, 2024

Understanding their journey is where B2B customer insights come in. By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Sprout Social

JANUARY 12, 2023

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. What compels customers to choose one brand over another? We created a microsite dedicated to sharing our brand identity and beliefs.

Lead Scoring 130

Lead Scoring Lead Ranking Effectiveness Brand Identity 130

Salesforce Marketing Cloud

JANUARY 9, 2023

No matter where in the world you do business, your customers know you by your products. In fact, Salesforce explicitly prohibits the development of our technology for facial recognition — a prominent version of biometrics — because of the potential for harmful bias. Learn more about our ethical use policy. Discover our approach.

Product 98

Product Ethics Communities Intent 98

Sprout Social

FEBRUARY 8, 2021

A happy customer is a repeat customer. To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall.

Customer Satisfaction 125

Customer Satisfaction Work Management Marketing Management Paid Search Agency 125

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. According to the World Advertising Research Center (WARC), attention is defined as “concentrating awareness (even if fleeting) towards a reduced number of stimuli in our environments, while ignoring other stimuli.”.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Sprout Social

JULY 28, 2021

You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product. If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. For us, it was our sales and success teams.

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126

Brandpoint

JANUARY 29, 2020

” In this workshop, Ryan will teach attendees how to pair business objectives and specific customer journeys to create an actionable measurement plan. My team works very closely with all of the teams within Ignite every step of the way. Analytics are useless if the findings are not communicated and implemented.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Our hypothesis was that they’d be into other adrenaline-driven activities, so we set up social media queries to test that theory.

Differentiation 95

Differentiation Social Media Media Aggregators 95

ClearVoice

MAY 29, 2023

They’re based on real-life customers. They are semi-fictional, generalized representations of a company’s ideal customers. These characters are created based on research, data, and insights from actual customers. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Circle Studio

NOVEMBER 23, 2021

The “land and expand” mentality of a B2B marketing strategy requires internal teams to not only know what each is doing, but to be truly integrated and working on marketing and sales initiatives together. It’s nearly impossible to understate the impact that Artificial Intelligence (AI) is having, and will continue to have, on our lives.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Biznology

OCTOBER 25, 2021

It is time for companies to stop viewing social media data as something that matters just to the social media team. Companies that already had robust social media operations were able to bulk up staffing quickly and shift more of their customer service, communication and stakeholder management to digital/social.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Sprout Social

SEPTEMBER 30, 2020

Gain valuable customer insights. And for businesses, these conversations can prove to be a valuable source of customer insights. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 141

Twitter Business Paid Search Agency Communities 141

Velocity Partners

JUNE 6, 2023

We’ll get to our list of nine metrics that translate engagement into impact in a moment. At Velocity we talk about the ‘ galvanizing story ’ in our messaging — ‘an idea that shocks someone into action’. We don’t hover behind our client’s prospects with a microphone and camera, ready to ask ‘how did that make you feel ?’.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

Sprout Social

JULY 6, 2022

Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had. You probably collect survey data from your customers, monitor product reviews and conduct focus groups.

Social Media 116

Social Media Social Marketing Media Paid Search Agency 116

ClickZ

JANUARY 6, 2022

Sabrina: So that might involve thinking about a central team or multiple central teams depending on regional set up, hub and spoke models can work well in the right structural context, or perhaps it is simply the need for a peer-to-peer community – or of course, the business might require all three of those things. Sabrina Rodriguez.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Salesforce Marketing Cloud

APRIL 28, 2022

I’ve been at Salesforce for nearly a decade, and our messaging and positioning have come a long way during that time. Positioning is the internal framework your team uses to pinpoint what makes your product special. . Messaging is the external words and visuals that convey this product positioning to customers. Sound good?

Positioning 98

Positioning Marketing AI Product Ad Building 98

ClearVoice

AUGUST 27, 2020

Big companies that had in-house teams are asking those folks to work at a social distance and to reduce their hours in the field or go out in smaller crews. Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore. Big agencies go direct for skilled talent.

Video Marketing 105

Video Marketing Brand Identity Branding Paid Search Agency 105

KoMarketing Associates

APRIL 30, 2019

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Sprout Social

MAY 18, 2021

Operating with this scarcity mindset can leave teams jockeying for support and over-merchandising their work, further widening the gap between social and traditional media. Brands that embrace both will find themselves well positioned to build lasting customer relationships. Breaking it down: social media vs. traditional media.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Markempa

AUGUST 12, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. Our thinking can get off track in thinking about, “How do I get what I want?” I recently met with a group of sales and marketing influencers and we discussed trends and our projects.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Brightedge

OCTOBER 6, 2020

This dynamic is quickly creating new market realities and navigating them requires businesses to put a greater focus in their agility. They need to know what the customers care about, how their environment is impacting their intentions and where opportunities are to meet their needs and create meaningful interactions.

Organization 116

Organization Tools Business Correlation 116

Unbounce

JUNE 17, 2021

Unchecked projection bias can cause you to lose your connection with some of your customers, leading to missed opportunities. We don’t know upfront whether our biases are benign or problematic, and that is why it’s imperative to be proactive about challenging projection bias. How does projection bias play out in marketing?

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128