Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. But I need your help to vote for my session!

Facebook 100

Facebook CMO Social Media PR 100

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Interactive Marketing Online Testing Strategy. Don’t do that.).

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

JUNE 8, 2011

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency RSS 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

APRIL 8, 2010

Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. Share this on Facebook. Let’s face it at this point social media has gone mainstream. Tweet This!

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. Share this on Facebook. Bravo AT&T!

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of the customer. Every business must recognize that customer service is now their primary business.

Service 100

Service BtoB Digg Amazon 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Share this on Facebook.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

DECEMBER 14, 2016

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Improving the customer experience.

Conversion 100

Conversion Work Management Marketing Management Verticals 100

Buzz Marketing for Technology

NOVEMBER 10, 2008

Some Highlights: Hub was [link] They made sure the site was a real online community for men, women and companies You sign up, create a “team” and tell your story as a way to recruit and harness UGC They started building outpost sites on MySpace, Facebook, Flickr and YouTube – tapping into existing communities – making it extremely seamless (..)

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. Facebook fan pages are much the same thing. More so, they don’t understand what their customers want from them.

Brand Identity 100

Brand Identity Branding Analysis CMO 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. It’s a great double sided ROI story for Social Customer Support. Share this on Facebook. Tweet This!

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

MAY 7, 2013

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. If marketing creates the platform and the sales team can bring it to life with customers then sales will surely flow. Social media allows you to educate potential buyers with new ideas.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Buzz Marketing for Technology

OCTOBER 20, 2010

They’ve integrated the new Like feature with every product on the site so at a quick view, you can see the number of “Facebookers” who Like the item and maybe even cast your own vote. Still in its infancy the Like button holds a lot of promise for Facebook as their march continues to making all interactions both web and mobile more social.

Digg 100

Digg Buzz Content Lead Nurturing 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault Chances are you've viewed recent reports about Facebook's surprisingly low. We all make mistakes. However, when your.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. What is the demographic profile of your primary customers? Are a significant portion of your online customers also smartphone and tablet owners? Reach the right audience.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 20, 2009

A very different web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. Facebook Connect has been generally available now for a while and quietly we are seeing sites begin to take advantage of it.

Spending 100

Spending Social Networks Facebook Ideal Customer Profiles 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JULY 13, 2009

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. Obviously it lists Facebook for Dummies and maybe not so obvious, Twitter Power. Obviously it lists Facebook for Dummies and maybe not so obvious, Twitter Power. Tags: Facebook.

Amazon 100

Amazon Facebook Ideal Customer Profiles Tagging 100

Buzz Marketing for Technology

MARCH 18, 2010

There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Share this on Facebook. Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Improved Customer Support. Social customer support can reduce customer churn and increase retention rates faster than any other program I have ever seen.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

MARCH 16, 2009

On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction is relatively low and un-engaging. Tags: social media Branding Social Networking Blogging Facebook.

Social Networks 100

Social Networks Rules Personalization Brand Identity 100

Buzz Marketing for Technology

MARCH 31, 2009

We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term. In turn, I let them know that I am interested in a TV.

Social Networks 100

Social Networks Business SMS Facebook 100

Buzz Marketing for Technology

JANUARY 30, 2013

3) Since they can only generate a text string they do not offer the possibility of advanced, connected content (for instance it is very difficult to connect Facebook ID with the end user through a QR Code and therefore track or provide relevant content). Written with Arnaud Saint-Paul, CEO of smartsy.

Brand Identity 100

Brand Identity Branding Mobile Advertising Click Rate 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. Share this on Facebook. Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

JULY 28, 2010

We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. This is something I am working on for FY11 and will be more than just a social network for our best customers. Share this on Facebook. Let me explain …. Tweet This!

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

MAY 4, 2010

Share this on Facebook. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous. Let me explain ….

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

OCTOBER 19, 2011

2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? When you do that the results reported in a recent Jive report of over 2000 customers are outstanding. Of course you can’t dictate that they write something positive.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100