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7 Reasons Every Business Needs to Twitter

WebMarketCentral

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication. To Interact with Prospects Just as many of your customers are probably on Twitter, so are your prospects. Social Tagging

The ROI of Website Redesigns per Forrester

WebMarketCentral

The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. Target only as many unique customer segments as you really need to. Limit use of personalization—while this is pretty much required for e-commerce sites, it's less crucial for B2B sites (though it can be very helpful in the customer service area). Involve customer service staff intimately. Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background).

4 Ways to be a Better B2B Twitterer

WebMarketCentral

There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Help me do my job better.

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. What’s In Your Social Media Toolkit? Social Tagging

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

Our customers have real-time analytics available to them to track response rates to their campaigns. The process is quick and easy and leads to terrific a terrific ROI for our customers. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available.

How to Create a Social Media Marketing Strategy

WebMarketCentral

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 In It Came from Facebook! Here's some research on how to do that.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

But most B2B marketers miss the nuances of their audience's preferences by jumping directly to deploying social technology without first profiling the social behavior of their customers. Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. So how big is the opportunity?

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Most important, however, are the words of actual customers. In order to avoid Yelp-style lawsuits , FYIndOut will remove any review content that is factually inaccurate; enable vendors to respond publicly to negative reviews; and encourage vendors and unhappy customers to resolve issues directly. How can b2b firms approach social media more strategically? Social Tagging Web Marketin

Can Social Media Save Detroit?

WebMarketCentral

In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers. Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. Social Tagging

SEO Is Not Dead, Just Changing: What This Means

WebMarketCentral

Using factors such as geographic location, "preferences" as indicated by your search history, and even integration of tools like SearchWiki and Google Friend Connect (nicely explained by TechCrunch ), Google will customize search results for each user. "SEO is dead." But it's still nonsense. It is changing, however, as Google's plans for search personalization are rolled out.

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. This can be confusing to new users. Sorry.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Per the article, "AdReady allows advertisers to pick and customize remarkably professional-looking ads for free. Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. What do you mean I have a budget? PPC Outsource or In-House? fade a bit."

How to Write a Strategic Marketing Plan

WebMarketCentral

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects. NOT "what do I need to sell to them?").

TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation

WebMarketCentral

Marji at InfoCommerce Group believes "The combination of content and resources from both KnowledgeStorm and TechTarget should be win-win for the companies and the customers they serve (both content-seeking professionals and lead-seeking advertisers)." On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content.

New Report: How to Successfully Launch B2B Products and Services

WebMarketCentral

Word-of-mouth promotion was fostered by press releases and articles, webinars, and customer seminars and testimonials. A new survey produced by Schneider Associates and the Center for Business Innovation at Babson College details some very interesting findings on what makes for a successful B2B product or service launch. Nearly half "were happy with their Internet-based activities."

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B2B Vendor, Customer Perspectives Differ on "Affinity"

WebMarketCentral

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. Virtually all customers said they would terminate or scale back relationships with vendors who failed to "build customer trust." Of course, praise from customers is highly gratifying.

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Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

Favorite snip: " Frank Eliason, director of digital care at Comcast.drew hearty laughter when he described the cable giant as being known for its customer service. 'I can't wait until people stop laughing at that joke,' added Eliason." What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers?

SIC 1

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers." While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound.

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

The profile then follows you around the web and automatically appears on DandyID-enabled sites." My Tweet Space For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one's Twitter presence. Looking for a more powerful way to share presentations online?

SEO for Product Pages

WebMarketCentral

Incorporate the keywords you just identified into a compelling story that helps your prospective customers quickly understand how their life will be better once they buy your widgets. Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions. So how do you add life, and SEO value, to a product page?

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Twitter background guidelines by Croncast For anyone still using a "canned" Twitter background found somewhere on the web, or worse, one of Twitter's own default backgrounds, this post provides the technical specifications—file dimensions, size, coordinates and instructions—for creating a custom Twitter background image. This post is an excellent starting point for those new to Twitter.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

CRM Diagnostic Customer relationship management (CRM) systems have become ubiquitous, yet many—perhaps even most—implementations fail to take full advantage of the software's capabilities in one or more areas. Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? Low-cost video production?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

5 Painfully Common SEO Mistakes to Avoid

WebMarketCentral

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. To their credit, many have integrated this basic knowledge. pageid=126.

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

Social Media and the Enterprise Customer – Wired PR by uber.la John McElhenney lays out a process for mapping your social media communities, then capitalizing on their structures by letting your customers and partners tell your story for you. Welcome to the first best-of-2009 (so far) compilation. Social media continues its rapid growth"—check. What The F**K is Social Media?

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

More Search = More Customers. More customers = More business. mean who would have thought that building relationships and interacting with your customers could possibly increase sales? How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? Take Advantage of.TV

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

Customers are those who've advanced from email service providers (ESPs). One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

Let your customers and other key influencers speak for you. According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Why does the following still sound familiar? Then comes the big ‘Ta Da’. Then reality strikes. Social Tagging

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers. MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. The three tools have much different purposes.

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place! Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Turn your social media contacts into leads, and ultimately customers? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Take advantage of new tools to raise your own profile by commenting on existing content? How I attracted 8000 Twitter followers in 14 weeks!

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. This is the definitive guide to planning, designing, pimping out, promoting, monetizing, measuring and SEO-ing a Blogger blog.

Social Media + Email Marketing: One Company Doing It Right

WebMarketCentral

The firm has used email for years to market itself to and maintain contact with both prospective corporate customers and individual talent. Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Email is outbound, social media is inbound.

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

It also lets you create Javascript widgets for your blog or site that display headlines from your custom feed, and does it all with a simple, straightforward interface. A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces. An easy tool for automatically creating music videos.

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Of course it isn't only big businesses that make mistakes, so to be fair Sonia details in another excellent post dumb things small businesses do , advising entrepreneurs to avoid the number "one," as in over-reliance on one customer, one vendor or one partner. What's in A Name? Jivox, xy3). Warren Buffett, Search Marketing Guru? and how they relate to search engine marketing.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Everything You Need to Know About Twitter You Learned from Grandma

WebMarketCentral

She may be more hip than you think. ** technorati tags: Twitter etiquette online marketing Paul Dunay David Szetela Ardath Albee Ian Lurie Habitat Iran election aftermath customized Twitter landing page @pistachio cool-Twitter background-image @Tony_Mandarich Twittersphere del.icio.us A traditional grandmother that is, not a tech-savvy one. Twitter is a busy place. Publicly. Social Tagging