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4 Ways to be a Better B2B Twitterer

WebMarketCentral

There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Help me do my job better.

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The ROI of Website Redesigns per Forrester

WebMarketCentral

The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. Target only as many unique customer segments as you really need to. Limit use of personalization—while this is pretty much required for e-commerce sites, it's less crucial for B2B sites (though it can be very helpful in the customer service area). Involve customer service staff intimately. Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background).

B2B Vendor, Customer Perspectives Differ on "Affinity"

WebMarketCentral

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. Virtually all customers said they would terminate or scale back relationships with vendors who failed to "build customer trust." Of course, praise from customers is highly gratifying.

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7 Reasons Every Business Needs to Twitter

WebMarketCentral

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication. To Interact with Prospects Just as many of your customers are probably on Twitter, so are your prospects. Social Tagging

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

The profile then follows you around the web and automatically appears on DandyID-enabled sites." My Tweet Space For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one's Twitter presence. Looking for a more powerful way to share presentations online?

SEO for Product Pages

WebMarketCentral

Incorporate the keywords you just identified into a compelling story that helps your prospective customers quickly understand how their life will be better once they buy your widgets. Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions. So how do you add life, and SEO value, to a product page?

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Twitter background guidelines by Croncast For anyone still using a "canned" Twitter background found somewhere on the web, or worse, one of Twitter's own default backgrounds, this post provides the technical specifications—file dimensions, size, coordinates and instructions—for creating a custom Twitter background image. This post is an excellent starting point for those new to Twitter.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

CRM Diagnostic Customer relationship management (CRM) systems have become ubiquitous, yet many—perhaps even most—implementations fail to take full advantage of the software's capabilities in one or more areas. Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? Low-cost video production?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

Our customers have real-time analytics available to them to track response rates to their campaigns. The process is quick and easy and leads to terrific a terrific ROI for our customers. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available.

5 Painfully Common SEO Mistakes to Avoid

WebMarketCentral

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. To their credit, many have integrated this basic knowledge. pageid=126.

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

Social Media and the Enterprise Customer – Wired PR by uber.la John McElhenney lays out a process for mapping your social media communities, then capitalizing on their structures by letting your customers and partners tell your story for you. Welcome to the first best-of-2009 (so far) compilation. Social media continues its rapid growth"—check. What The F**K is Social Media?

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

More Search = More Customers. More customers = More business. mean who would have thought that building relationships and interacting with your customers could possibly increase sales? How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? Take Advantage of.TV

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

Customers are those who've advanced from email service providers (ESPs). One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

Let your customers and other key influencers speak for you. According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Why does the following still sound familiar? Then comes the big ‘Ta Da’. Then reality strikes. Social Tagging

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers. MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. The three tools have much different purposes.

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place! Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Turn your social media contacts into leads, and ultimately customers? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Take advantage of new tools to raise your own profile by commenting on existing content? How I attracted 8000 Twitter followers in 14 weeks!

B2B Loyalty, The B2C Way

Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. This is the definitive guide to planning, designing, pimping out, promoting, monetizing, measuring and SEO-ing a Blogger blog.

Social Media + Email Marketing: One Company Doing It Right

WebMarketCentral

The firm has used email for years to market itself to and maintain contact with both prospective corporate customers and individual talent. Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Email is outbound, social media is inbound.

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

It also lets you create Javascript widgets for your blog or site that display headlines from your custom feed, and does it all with a simple, straightforward interface. A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces. An easy tool for automatically creating music videos.

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Of course it isn't only big businesses that make mistakes, so to be fair Sonia details in another excellent post dumb things small businesses do , advising entrepreneurs to avoid the number "one," as in over-reliance on one customer, one vendor or one partner. What's in A Name? Jivox, xy3). Warren Buffett, Search Marketing Guru? and how they relate to search engine marketing.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Everything You Need to Know About Twitter You Learned from Grandma

WebMarketCentral

She may be more hip than you think. ** technorati tags: Twitter etiquette online marketing Paul Dunay David Szetela Ardath Albee Ian Lurie Habitat Iran election aftermath customized Twitter landing page @pistachio cool-Twitter background-image @Tony_Mandarich Twittersphere del.icio.us A traditional grandmother that is, not a tech-savvy one. Twitter is a busy place. Publicly. Social Tagging

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

You can get more visibility for your website by customizing with your name instead of the default 'My Website.'" How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? Got something to tell the world?

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Finding Google custom search engines by Phil Bradley's weblog Phil Bradley shows how to find Google custom search engines, created through Google's Custom Search Engine program, which "allows expert human editors to enhance the results (of standard Google searches). Looking for the best career search websites? Specialty search engines? The story behind LOLcats? Help wanted.

Social Networking or Social Notworking?

WebMarketCentral

Monitoring what's being said about your company, industry and competitors Reaching new prospects Responding to customers Connecting with key influencers Enhancing your company's credibility by promoting your thought-leadership content Nah, none of that sounds useful for business, does it? These remind one of the link-baiting SEO is dead articles that pop up periodically. Get it?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? Is it difficult to measure the ROI of marketing activities and prove the value to the CEO?

B2C Versus B2B – Is There Really Any Difference?

WebMarketCentral

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. And for good reason.

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? tags: PR 2.0

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Social Media Ostriches

WebMarketCentral

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. My company blocks all access to social media sites." advised one woman to buy a copy of The Cluetrain Manifesto: The End of Business as Usual for her boss.

Social Media Relations vs. Traditional PR Skills

WebMarketCentral

While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. Prospects, customers, bloggers and other participants in social media each have their own motivations, which are very different from a magazine writers'. Social Tagging

Just Say No to Bad SEO

WebMarketCentral

In both B2B and consumer markets, most prospective customers will use a search engine at some point in their buying decision process. Editor's Note: An edited and condensed version of this post appeared on SEOmoz in January. Here's the original, uncut article. If your company is thinking about hiring an outside firm for search engine optimization (SEO), please read this post.

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing. Why is online reputation management so important? How does social media relate to SEO?

How to Create a Social Media Marketing Strategy

WebMarketCentral

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 In It Came from Facebook! Here's some research on how to do that.

Best of 2008: Web & SEO Copywriting

WebMarketCentral

12 Tips for Writing Effective Internet Marketing Copy (Keywords are King) by Internet Marketing Post Jennifer Norene provides an excellent set of tips for newbies and reminders for experienced copywriters for writing effective web copy, such as focusing on 2-3 keywords per page, using your customers' language, breaking up long blocks of copy with subheads, and aiming for about 500 words per page.