Incorporate the keywords you just identified into a compelling story that helps your prospective customers quickly understand how their life will be better once they buy your widgets. It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites. Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions. 2) Tell a story. MORE >>

Next, create custom Flash forms using Docmetrics tools to collect user information. It's a widespread and persistent quandary for marketers, particularly B2B marketers who use white papers as a lead generation incentive for response : on the one hand, if you place a contact form in front of your content, you'll get a very low conversion rate (on average, 95% of visitors will simply leave the site, and one-third of those who remain will enter bogus information). Are they actually reading your content? Printing it? Passing it along? to your Docmetrics account. MORE >>

marketing/PR firm, however, can write thought leadership content that appeal not only to search engines but also enhance your image among prospective customers, and can also help get value out of the article (through social media, for example) beyond simply publishing it to your site for SEO purposes. MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Social media also plays an important role here, and the report provides some tips in this area. MORE >>

A panel of social media experts will discuss how business-to-business organizations can effectively use social media strategy to help achieve business goals MINNEAPOLIS--( BUSINESS WIRE )--The Minnesota chapter of the Business Marketing Association ( BMA-Minnesota ) will host a panel discussion on how business-to-business (B2B) marketers can use social media to boost their performance metrics and support a customer-centric business model. The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn. from 8 a.m. to 9 a.m. to 9 a.m. MORE >>

Customize your emails : If you've paid attention to points 1 and 2, then you'll know how to write customized emails that appeal to the blogger. Read Naked Conversations by Robert Scoble and Shel Israel : This book provides a great overview of the role that blogging now has, especially for businesses and customer conversations. Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. Informative or rants? MORE >>