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FEBRUARY 16, 2024

Email nurture campaigns help you build affinity with both customers and prospects. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV.

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NOVEMBER 15, 2023

Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Research can include customer surveys, sales team interviews, reviewing internal data, and more. And remember: what you think a customer wants and what they really want are often very different. Create persona profiles. Iterate and refine.

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NOVEMBER 15, 2023

Eighty percent of companies implementing marketing automation experience increased leads, and 77% experience increased customer conversions. For some companies, 100% of leads and customers touch marketing automation in some way along their journey. So yes, we want to attract new customers. But here’s the thing.

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NOVEMBER 29, 2023

Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer. How to Respond for Act-On Customers If you are sending 5,000 or more messages to Yahoo, Gmail or Google Workspace domains in a day, you will have to abide by the new sender guidelines.

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SEPTEMBER 25, 2023

It’s always been a problem—but in the modern, multichannel, digital-first era of B2B buying , this misalignment puts customer experience at risk. When sales and marketing teams aren’t aligned, those buyers can feel whiplash as they progress through their customer journey. And buyers miss out on a cohesive customer experience.

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OCTOBER 4, 2023

That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data. That could be a sign that you need to stop sending so aggressively to that list, or risk being reported as SPAM by recipients who could otherwise be prospective customers.

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DECEMBER 7, 2023

A straightforward interface, for example, might include things like: Drag-and-drop editors that allow marketers to create customized content without the need for extensive tech skills. Customer journey building. Builds a positive brand experience at every touchpoint for leads and customers. A/B testing. Data and reporting.

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OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

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SEPTEMBER 25, 2023

The sales team should be able to see how a potential customer has engaged with content in the past. The sales team has daily conversations with would-be customers, and keeps their finger on the pulse of what messaging is resonating and what’s missing. There is so much that each team can learn from one another.

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AUGUST 29, 2018

Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads.

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SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision.

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OCTOBER 25, 2018

The insurance industry these features of marketing automation to successfully cross-sell policies at the optimal time for the right customers.

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DECEMBER 9, 2023

People entered our programs based on their ideal customer profiles (ICPs), and while this was good, it wasn’t as personalized as it could be. We looked at our existing programs and discovered that audiences were flowing in and out of our nurture sequences, but that flow didn’t necessarily make sense based on the buyer’s journey.

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APRIL 10, 2024

A better experience for your leads Just like overeager blind dates, it’s a big turnoff for prospective customers when a brand comes on too strong or too fast. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

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AUGUST 22, 2018

Marketers have to ensure that they are attracting quality leads that will eventually convert into customers. Lead generation continues to be one of marketers' top goals, but that task is easier said than done. This article covers a few tips for marketers on what they can do to get more and better leads.

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OCTOBER 11, 2018

Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.

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AUGUST 14, 2018

These tips and tricks will help you optimize your content for email deliverability and improved engagement, so you can keep customers moving through the sales funnel. Make sure your emails get delivered, opened and achieve results.

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JUNE 14, 2018

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan.

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JUNE 20, 2018

We know, we've landed significant customers via the platform. Twitter is powerful when you've got a big B2B Twitter following composed of the right people. Learn how to build an engaged following for free with these 7 actionable tips.

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OCTOBER 30, 2018

Use these 3 personalized marketing to attract more leads and retain customers. Are you struggling to see results from your marketing efforts?

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OCTOBER 5, 2018

Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level.

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OCTOBER 6, 2023

Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. In any of these sectors, and so many others, it’s safe to bet that much of your customer base is using SMS already.

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OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). Segmentation Building advanced customer segments is the foundation for providing personalized experiences down the road.

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MARCH 19, 2024

CMSWire surveyed 700+ marketers and found the future will require: Increased cross-functional partnerships with sales More pressure to improve customer experience More robust data strategies As leaders focus on these areas and build stronger pipeline generation, a few strategies can help increase success while navigating economic headwinds.

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NOVEMBER 7, 2023

and Microsoft) all have their own way of filtering incoming emails according to the user’s expectations and customizations. And of course, most major platforms offer users customization options to filter and route emails to their own subfolders. Find ways to learn more about your customers at this stage (e.g., That’s okay!

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NOVEMBER 27, 2023

Marketing automation B2B: Focus on personalization Customers are impatient, and their attention is now more fragmented than ever. As sales and marketing become more aligned, your results and customer experiences will improve. Without this intelligence, knowing whether your strategies have foundational cracks is hard.

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SEPTEMBER 19, 2023

We’ll also provide some examples of how to use a growth marketing mindset to expand business and enhance the customer journey. Instead, growth marketers focus on how to build better relationships with customers. They view the customer lifecycle as an hourglass rather than a funnel. You get a gold star!

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SEPTEMBER 25, 2023

How to align sales and marketing on ideal customer profiles and buyer personas If you don’t already have a well-documented ideal customer profile (ICP) and easily accessible buyer personas, then your sales and marketing teams could be on radically different pages about who you’re all actually trying to reach.

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FEBRUARY 26, 2024

Advertisers “target” their ads based on who they want to reach and who they consider part of their audience or ideal customer profile. In other words, can the advertiser address a certain type of user or customer with an ad campaign? Brand awareness means the percentage of customers who recognize a particular brand or product by name.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

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DECEMBER 8, 2023

Increase conversion rates and customer engagement, and nurture customers throughout every stage in their journey. The result is that customers will experience more relevant interactions and build stronger and more meaningful relationships with your business. Interested in learning more about marketing automation migration?

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SEPTEMBER 28, 2023

For most organizations, this includes a customer relationship management (CRM) system or business intelligence (BI) tool as the foundation of their sales efforts. Marketing automation makes it much easier to manage, measure, customize, and optimize the customer experience across multiple online channels (e.g.,

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FEBRUARY 6, 2024

Increase conversion rates and customer engagement, and nurture customers throughout every stage in their journey. The result is that customers will experience more relevant interactions and build stronger and more meaningful relationships with your business.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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OCTOBER 10, 2018

You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important.

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Buyer Personas Marketing Automation Automation B2B Marketing 101

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OCTOBER 4, 2018

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Marketing Strategy 113

Marketing Strategy Marketing & Strategy Marketing Buyer Personas 113

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NOVEMBER 27, 2023

Without a way to segment customers based on actions, workflows were frustrating and time-consuming. And finally, you can create a basic email workflow, map content based on the buyer’s journey, and eventually move on to more complexity, like A/B testing and scaling efforts.

Sales Qualified Leads 181

Sales Qualified Leads Practices Marketing Automation Services Campaigns 181

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SEPTEMBER 21, 2023

Act-On recognized the potential of Intel’s software to revolutionize the way marketers approach customer segmentation. The problem: Advanced segmentation without the manual work Every marketer knows how difficult it can be to segment customers the old fashioned way. This would already have been a formidable task.

Act-On 100

Act-On Segmentation Ideal Customer Profiles Marketing Automation Services 100

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OCTOBER 3, 2023

A call-to-action (commonly abbreviated to “CTA” ) is a prompt to continue your journey as a customer. Or, they might not even be sure of what they’re actually looking for yet — customers at this point only know that they have a problem and have just started their search for a solution. These people need content, not phone calls.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130