Salesforce Marketing Cloud

MARCH 2, 2022

To take the pulse of the industry, we surveyed more than 2,500 small and midsize business owners and leaders across the globe to answer questions about the future of entrepreneurialism in the latest edition of our Small and Medium Business Trends Report. Get insight from 2500+ small and medium businesses worldwide. food pickup/delivery).

Small Business Marketing 98

Small Business Marketing Statistics SMB Business 98

EveryoneSocial

SEPTEMBER 28, 2021

We compiled a list of 30+ word-of-mouth marketing statistics to help you better grasp the influence it can have on both your brand and revenue. 30+ Powerful Word-of-Mouth Statistics. Since there are plenty of statistics around word-of-mouth, we wanted to break this up into more digestible sections. on the 5 point scale.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

PureB2B

AUGUST 5, 2018

A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders like content marketing and mobile marketing. In addition, a recent Walker study suggests that by 2020, CX will overtake price and product as crucial brand differentiators.

Differentiation 62

Differentiation Brand Identity Branding Customer Satisfaction 62

Digital B2B Marketing

OCTOBER 29, 2013

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? But continue on, we will look at this same statistic again.

Statistics 100

Statistics Banner Ads Stats Sample 100

KoMarketing Associates

AUGUST 11, 2020

Merkle recently published a special COVID-19 edition of its “Customer Engagement Report,” and statistics showed that 52% of marketers have increased their spending since the COVID-19 outbreak, and 74% have ultimately changed their approach to customer content.

Fulfillment 156

Fulfillment Differentiation Custom Publishing Statistics 156

PureB2B

AUGUST 5, 2018

A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders like content marketing and mobile marketing. In addition, a recent Walker study suggests that by 2020, CX will overtake price and product as crucial brand differentiators.

Differentiation 83

Differentiation Brand Identity Branding Customer Satisfaction 83

Delivra

APRIL 3, 2019

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

Top Rank Marketing

NOVEMBER 10, 2023

Bureau Of Labor Statistics data of interest to B2B marketers. The Drum Ad, PR Jobs Increased 2.3% In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 percent during October, according to newly-published U.S. MediaPost Is AI in Search Changing B2B Content Strategies?

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Heinz Marketing

DECEMBER 26, 2023

Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences. This helps provide an understanding of current performance and what to expect in the future based on past statistics. This assessment serves as a compass guiding businesses toward making informed decisions.

Business 114

Business Analysis Work Management Forecasting 114

KoMarketing Associates

MAY 7, 2018

To gauge customer expectations, Meyocks recently surveyed a group of customers for their “The Case for Mentor Branding” white paper. According to the statistics, nearly 90 percent of customers believe that marketers should provide value-added information to their customers.

Content Marketing 158

Content Marketing Paid Search Agency Advertising Agencies Barriers 158

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. How you run your organization has the potential to differentiate your offerings from the competition, improve the customer experience, and produce better business results.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Hinge Marketing

APRIL 7, 2015

A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. However, not all differentiators are created equally. ” 2) Can you prove it?

Differentiation 48

Differentiation Research Bandwidth Marketing Automation Services 48

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. How you run your organization has the potential to differentiate your offerings from the competition, improve the customer experience, and produce better business results.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. What is the most interesting finding/statistic to you in the report? “I Click here to read the full results of the survey from Demandbase!

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

OCTOBER 10, 2017

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content. Talk with them at in-person events, call-up existing clients, or conduct brief surveys about their pain points.”. Ask you audience, too.

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136

Heinz Marketing

AUGUST 29, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In an era where businesses are constantly striving for differentiation and deeper connections, Customer-Led Growth (CLG) emerges as a transformative approach. Beyond Transactions CLG recognizes customers as more than just sales figures or statistics.

Top of Funnel 111

Top of Funnel Marketing Funnels Lead Ranking Touchpoints 111

Martech

AUGUST 23, 2021

Last week, Facebook published the first edition of its “ Widely Viewed Content Report ,” a quarterly report that provides statistics on the content users are viewing in their News Feeds. It’s possible, of course, that a younger demographic prefers self-serve when dealing with brands, but the survey doesn’t tell us. Why we care.

Work Management 116

Work Management Content Marketing Management Lock-In 116

Tomorrow People

JUNE 14, 2022

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. This will help you decide how your organisation wants to differentiate themselves from them later on.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Salesforce Marketing Cloud

MARCH 21, 2022

Bureau of Labor Statistics. Survey data shows 92% of IT leaders are comfortable giving business users access to low-code tools , as long as the proper training, governance , and processes are in place. A recent Salesforce survey found 89% of full-time workers are more satisfied with their job due to automation. It’s a win-win.

Customer Satisfaction 98

Customer Satisfaction Loyalty Gartner Automation 98

Circle Studio

MAY 7, 2020

Quantitative research is numbers-based and uses statistical and quantifiable methods to collect information on a target market. Examples of tools to conduct quantitative research include questionnaires and survey, of which questions can either be closed-ended (structured) or open-ended (unstructured). What Is Qualitative Research?

Research 78

Research Planning Customer Surveys Marketing & Strategy 78

Marketing Insider Group

NOVEMBER 18, 2020

Create graphs and charts to illustrate data and statistics. For high performing B2B marketing organizations, they develop marketing objectives, not sales plans, that inform their company’s business strategy to help differentiate their brand in the marketplace. Customize your images for added relevance and branding.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Zoominfo

SEPTEMBER 26, 2018

Consider these statistics: Over 72% of candidates spend more than 1 hour researching a job before applying ( source ). Whether through anonymous surveys or face-to-face meetings, find out what they love most about working at your company—and what they’d like to be different. 5 Steps to Improve Your Employer Brand. Use storytelling.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

ClearVoice

MAY 20, 2019

Although marketing research and trends have changed, one fact remains true: Without concrete data, real-time trends, and reliable statistics, you could drain your marketing budget without seeing the new customer growth that you’re looking for. Why marketing research is important. 5 free and affordable marketing research tools. Interactives.

Budget Programs 83

Budget Programs Research Trends Tools 83

QuanticMind

JULY 27, 2023

In surveying more than 200 marketing and advertising professionals —spanning agencies, non-profits, and publishers—we found that 86.6% This is recognized by misinformation experts and marketing professionals alike, with a Basis survey revealing that 99.5% Check out our new report, Generative AI and the Future of Marketing.

Generation 52

Generation Advertising Agencies Paid Search Agency Validation 52

Marketing Insider Group

AUGUST 19, 2020

Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. It seems impossible to discuss present-day martech without mentioning personalization. Source: Accenture ).

Account Based Marketing 263

Account Based Marketing Personalization Paid Search Agency Work Management 263

Optinmonster

FEBRUARY 7, 2022

The ExactMetrics Forms addon will give you all of the insight you need to finesse and create high converting surveys, lead generation forms, and more. Omniconvert is a market research app that allows you to create behavior-based surveys that monitor and evaluate what visitors do on your website. Google Analytics. Omnicovert.

Conversion Rate 91

Conversion Rate A/B testing Optimization Conversion 91

Martech

OCTOBER 1, 2022

Consumers care about privacy a lot, according to the MAGNA and Ketch survey, but this doesn’t mean they’re as focused on privacy compliance laws as, say, the entire digital marketing industry. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA).

Privacy 107

Privacy Paid Search Agency Ad Exchange Transparency 107

ClearVoice

AUGUST 21, 2023

The Power of a Conversational Brand Voice A conversational brand voice fosters a genuine connection with your audience while differentiating you from your competition. Differentiate Yourself from Your Competition In addition, a conversational brand voice can help you stand out from the crowd.

Conversion 52

Conversion Brand Identity Branding Loyalty 52

PureB2B

JUNE 16, 2022

Statistics show that email marketing boasts an ROI of? $42 These differentiators impact what information contacts prefer to receive via email, when they prefer to receive emails, and how offers must be structured. 42 for every $1 spent. This includes technology installs, previous interactions, and predictive buyer behavior.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

MarketJoy

JULY 31, 2020

Differentiate. By following up regularly, you will differentiate yourself from the crowd, as most businesses do not bother doing what you will be doing. In this survey, they further found a staggering 46% difference between calls made on Wednesdays and those made on Mondays. HOW AND WHEN TO MAKE FOLLOW-UP SALES CALLS.

Sales Qualified Leads 59

Sales Qualified Leads Case Studies Cold Calling High Quality Lead 59

KoMarketing Associates

NOVEMBER 9, 2017

We did not survey B2C marketers, but we did look at the differences based on the industries the B2B marketers were selling into and their geographies. What was the most surprising finding/statistic in the report to you? “I To find out why – and if this is going to change – we spoke to Susan Thomas, CEO of 10Fold Communications.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

PureB2B

MAY 28, 2017

According to the 2016 Content Preferences Survey by Demand Gen Report , 96% of B2B buyers want more information and input from industry thought leaders. The aforementioned Demand Gen Report survey found that 51% of B2B buyers rely on content published online for before they make a purchase decision.

Top of Funnel 90

Top of Funnel Case Study Case Studies Funnel Advertising 90

Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. Using a standardized survey questionnaire, the researcher asks everyone the same set of questions (though branched questions, in which an answer determines what question comes next, are also an option).

Research 94

Research B2B Marketing Sample Planning 94

Optinmonster

MARCH 16, 2020

” By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. Most email statistics point to the growing trend of accessing inbox from mobile devices. Survey Respondents.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143