SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Make technical topics exciting with video. Quick Takeaways.

Paid Search Agency 324

Paid Search Agency Content Marketing Companies Case Study 324

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation.

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. See video below for an SEO checklist). Organic SEO won’t drive more traffic if you don’t have content. However, there are still plenty of opportunities to reach and convert customers. You have to think lean and mean.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. So before you even begin, growing your YouTube channel means facing up against countless hours of video shared by millions of creators—many of whom have much bigger marketing budgets than you.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Optinmonster

OCTOBER 7, 2021

Are you struggling to figure out how to convert traffic into leads on your website? An optin campaign is an effective and easy way to convert your website traffic into actual leads. And, over time, you’ll be able to convert those leads into loyal (and paying) customers. What Is an Optin Campaign (& Why Use One)?

Traffic 72

Traffic Lead Scoring Lead Ranking Leads 72

Marketing Insider Group

SEPTEMBER 29, 2020

Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. But crucially, they understand that the “human” aspect of human resources is the most important part. But Fiverr also publishes a lot of content aimed at small businesses. SPARK by ADP. The Do List by Fiverr.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What follows is loss of resources, energy, and enthusiasm. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Engage with prospective customers on social media.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Marketing 261

FEBRUARY 20, 2021

The good news is, you don’t have to continue wasting time and resources developing new content. Instead, work on getting your already published blog posts, guides, and content offers in the hands of more people. Then reuse the content from the guide to produce an educational video. Been there, done that.

Template 62

Template Resources Planning Top of Funnel 62

Only B2B

MARCH 13, 2024

But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. Consider the time and resources spent on research, writing, editing, and design. Syndication platform fees: Some platforms charge for access to their network of publishers and audience reach.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Vidyard

MARCH 31, 2020

Video is everywhere and it’s no surprise why. . Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . Consider this: 20% of people will read the text on a page, but 80% will watch a video. .

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Ledger Bennett

DECEMBER 30, 2020

Video is awesome. From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. But just how do you maximize your chances of video success? One of the most significant solutions to support this will be video.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Vidyard

OCTOBER 8, 2020

there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Why Should I Use Video on My Website? How Do I Add Video to My Website? Contents 1.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Hubspot

MARCH 26, 2019

But in the latter half of the year, the team feared the major losses in traffic they could face if they didn't hop on board -- so they implemented a strategy that enabled them to grow YouTube subscribers by 25% in just two months. Explain what your video is about. Peters told me, "You get 5,000 characters total, so make use of it.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Contently

DECEMBER 3, 2020

There’s first-touch attribution, last-touch attribution, and custom attribution. According to an internal study, 67 percent of our customers’ traffic came from search over the past year. But only a small number of our customers had invested in tracking the SEO value of their content.

Lead Ranking 217

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 217

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). Sometimes they do.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Tiecas

MARCH 21, 2024

However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Grow blog traffic, stat. One of my tasks was to grow website traffic, and the best channel I landed on was the company blog. It had a sporadic publishing schedule. It makes it a little easier. The blog was not.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. The more brand awareness across the internet your company has, the higher your chances are to turn readers into potential leads and future customers.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

ClearVoice

AUGUST 14, 2023

For instance, increased brand awareness, new leads or prospects, more sales, and improved customer loyalty. No time or resources to create and manage content in-house. If you plan to branch out into podcasting or video marketing , you’ll need audio engineers and video editors too. But there’s a problem.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

Vidyard

MARCH 31, 2020

Video is everywhere and it’s no surprise why. Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. Consider this: 20% of people will read the text on a page, but 80% will watch a video.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. It is crucial to assess if its potential ROI is worth your time, resources, and marketing investment. Lower production costs.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Sprout Social

APRIL 4, 2023

Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours. Stories can be a great way to drive leads and customers.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Planning Work Management 113

Tiecas

MAY 17, 2024

They have invaluable insights into customer needs and objections. It’s a digital experience that converts visitors into leads and customers. Crafting a Value Proposition that Resonates A compelling value proposition is clear, concise, and customer-centric. This is crucial for long-term customer relationships. Source ).

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Scoop.it

FEBRUARY 8, 2022

Today’s digital world requires a high level of content creation for your website to attract more inbound traffic and establish your brand. With content on your site, people are more likely to visit and learn from it, as well as become regular customers. The videos you watch on streaming services are also digital content.

Work Management 97

Work Management Content Marketing Management Social Media 97

ClearVoice

MAY 6, 2024

Collecting customer insights is the best way to understand what’s relevant to your audience. This post helps you navigate how to leverage customer insights to craft effective personalized content. Leveraging Customer Feedback for Content Creation Direct customer feedback provides invaluable information for content creation.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Optinmonster

MAY 11, 2023

You’ve already invested plenty of time and resources in building your business website. But can you drive traffic to your website for free? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Wondering how to promote your website for free?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

nDash

DECEMBER 15, 2021

She is an internationally published, award-winning journalist and book author with more than two decades of experience in media. If you really want to grow your business, you have to find customers who don’t know anything about you … yet. Creating a blog with expert content helps drive traffic to your website.

Ad Building 92

Ad Building Planning Content Marketing Work Management 92