Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. Video in Business Benchmark Report. Total User-Generated vs. Produced Videos 1.2

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Cost Per Thousand 96

Cost Per Thousand Advertisements Advertising Video Marketing 96

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

Buy 113

Buy Video Marketing Template Social Media 113

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Available resources. Target users. What type of customer support are you looking for? Everything else has changed dramatically (the not-so-good news).

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. Video in Business Benchmark Report Know where you stand, so you can stand out.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What follows is loss of resources, energy, and enthusiasm. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Engage with prospective customers on social media.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Marketing Insider Group

MARCH 16, 2023

This message is huge for building connection with customers. AirBnB was a pioneer of user-generated content ( UGC ), now a staple with brands who want to resonate with consumers. But what we find most Gryffindor about Nike is their more recent emphasis on the fact that greatness isn’t just born — it can also be made.

Marketing Agencies 2 231

Marketing Agencies 2 Lead Ranking Content Work Management 231

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. So before you even begin, growing your YouTube channel means facing up against countless hours of video shared by millions of creators—many of whom have much bigger marketing budgets than you.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

Martech

SEPTEMBER 11, 2023

Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. ”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity.

Marketing AI 123

Marketing AI Generation Work Management Marketing Management 123

Go Beyond SEO

APRIL 16, 2024

Your website serves as a virtual storefront, representing your brand and attracting potential customers. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads. A well-designed website can attract more customers and generate leads for your business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Content Standard

JULY 25, 2017

She’s worked all week to crank out two articles and a video for her B2B software brand. Now that everything is queued up to publish on Monday, she can finally relax. First off, let’s get it out there: I’m a huge user-generated content nerd. Sure, some user-generated content can be a bit off-the-wall.

User-Generated Content 69

User-Generated Content Enterprise Management Work Management B2B Marketing 69

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

SEPTEMBER 27, 2022

We’ll wrap up by explaining the foundational role video plays in sales enablement strategies and why I wouldn’t build a sales team without it. Your New Favorite Sales Enablement Tool Record and send video messages to help enable your sales team. Video Benchmarks for Creation and Publishing 1.1 Video Length Distribution 3.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. If they had more time, they’d spend it responding to customers and planning strategic initiatives. YouTube marketing strategy template A lot goes into video marketing on YouTube.

Social Media 105

Social Media Template Work Management Marketing Management 105

Vidyard

JUNE 8, 2022

Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3 Video Benchmarks for Content 2.1

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Sprout Social

MAY 15, 2024

Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Key social media tasks for successful collaboration include: Building relationships with key stakeholders in marketing, sales, product and customer service. Defining clear objectives and KPIs aligned with your overall business goals.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Adding a video to marketing emails can boost click-through rates by 200-300%. How-To Videos.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Martech

NOVEMBER 27, 2023

Learn more in this video. Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. Improved Caller ID for incoming calls (beta).

Enterprise Management 84

Enterprise Management Hubspot Paid Search Agency Work Management 84

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Like this recent video of residents interacting with the maintenance team. million views at time of this article publishing.

Brand Identity 106

Brand Identity Branding Communities Viral Marketing 106

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? They have invaluable insights into customer needs and objections. It’s a digital experience that converts visitors into leads and customers.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

ClearVoice

MAY 6, 2024

Collecting customer insights is the best way to understand what’s relevant to your audience. This post helps you navigate how to leverage customer insights to craft effective personalized content. Leveraging Customer Feedback for Content Creation Direct customer feedback provides invaluable information for content creation.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Martech

MAY 8, 2023

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them and incorporate relevant ads for their audiences. Why we care. Monetizing chat experiences.

API 71

API Advertising Agencies Advertisements Advertising 71

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Let’s get started. Moreover, 47.4%

Effectiveness 128

Effectiveness Business Advertising Agencies Viral Marketing 128

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. You can also generate an immediate response or action with the right kind of content. Stories can be a great way to drive leads and customers. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Planning Work Management 113

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want.

Social Media 98

Social Media Features Media Curation 98

Only B2B

DECEMBER 29, 2022

Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. So let’s go into the top 7 lead generation tactics for 2023.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” It enables a real 360-degree view of the customer across first-, second- and third-party data.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3 Video Benchmarks for Content 2.1

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92