Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. They are too focused on customer acquisition.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath Albee. Yes, again.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority.

Social Media 107

Social Media Media Business Viral Marketing 107

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. In fact, building in public is a great way to attract beta clients and customers. But the way you use them has changed. Take a look: 6.

Social Media 158

Social Media SEO Cost Per Click Media 158

Webbiquity

NOVEMBER 29, 2019

The only thing that comes close is going viral on social media, but that is not nearly as predictable and nowhere near as sustainable or scalable. Organic search optimization allows you to drive traffic to your website you would otherwise be paying for. Every organic visitor you get is another visitor you didn’t have to pay for.

SEO 286

SEO Paid Search Agency Lead Scoring Lead Ranking 286

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. When he shared this insight with BuzzSumo, they gained over 200 organic backlinks with this strategy! The beauty of organic traffic is that it virtually never dies.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come.

Social Media 96

Social Media Organization Webinar Metrics Paid Social Agency 96

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. The agency also incorporated the “cute animal” theme into custom campaigns for other clients.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. million likes and 22,000 comments the day after the posts were published. million views at time of this article publishing.

Brand Identity 105

Brand Identity Branding Communities Viral Marketing 105

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Sprout Social

DECEMBER 2, 2020

However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Otherwise, you’ll fall into the trap of aimlessly publishing content. Improve your organic reach.

Social Media 119

Social Media Media Viral Marketing Demographics 119

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Q: How do your social team and customer care team collaborate today?

Digital Asset Management 116

Digital Asset Management Social Media Work Management Marketing Management 116

Marketing Insider Group

AUGUST 7, 2020

This one might be the most viral infographic of 2015. Maybe it’s not a surprise that NASA consistently publishes some of the best educational infographics out there. Again, this solves a problem for their audience that is common, and helps their audience members organize in a smart way to solve it. Kind of like domes.

Content Marketing 324

Content Marketing Work Management Content Marketing Management 324

Optinmonster

OCTOBER 31, 2023

Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users. The numbered format promises a structured read, making it attractive for those seeking organized information. ” “Healthy, Organic, Delicious: Taste the Difference!”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

The Marketing Blender

MARCH 15, 2021

Content marketing with a customer-centric focus. Your customers actually want to hear from you. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. Here are some tips to help you get a clear picture of your ideal customers.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Content Standard

SEPTEMBER 19, 2023

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. In 2013, Velocity Partners published a viral Slideshare titled Crap Content.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What kind of content are they publishing on their blog? Or, you might find their customers are asking for a new feature. Customers might be demanding more eco-friendly products.

SWOT 92

SWOT Budget Programs Eye-Tracking Advertising Benchmark 92

Spiralytics

APRIL 16, 2023

Cold, hard facts about your products won’t always persuade customers to buy them. These efforts built trust and strengthened the brand’s relationship with its customers. They reach the core of what makes a customer journey and customer relationship successful: human emotion.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Onalytica B2B

NOVEMBER 15, 2018

(a lot of sales people sit here). • LinkedIn and Facebook Accounts but no Twitter or Instagram account. • Shares occasional brand content on LinkedIn. • Publishes 1-10 social media posts per month on LinkedIn. • Audience size: Up to 2,000 online (LinkedIn and Twitter combined). Connectors. Participators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

JANUARY 6, 2021

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. Social media video marketing is a great medium to reach new customers and show them who you are, what you do, what you stand for and what makes you unique.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Valasys

JULY 24, 2019

In a State of Social Media 2019 Report (published by buffer.com), it was found that about 93.7% Repurposing the Content in the form of Stories: According to an article published by Medikix, stories are growing 15 times faster than news feeds. of the businesses used Facebook. while HAHA 34.1%).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Sprout Social

FEBRUARY 15, 2023

With that, here’s all you need to learn how to make a YouTube channel: Sign into Google Create a new YouTube channel Customize your channel’s layout Customize your channel’s branding Customize your channel’s basic info How to make a YouTube channel that’s discoverable 1. These organize the content your visitors see first.

Youtube 83

Youtube Advertising Channels Brand Identity Branding 83

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. People trust people.”

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. Once you hit Publish, the hard work is only just beginning. Design an attention-grabbing custom thumbnail image.

Youtube 145

Youtube Promotion Spending Video Marketing 145

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. The content takes the form of an organic discussion. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Buffer

FEBRUARY 8, 2022

With the rise of short-form videos, powerful creator tools, and features that drive virality inside and outside of the platform, TikTok achieved more than forty percent growth last year. Businesses of all kinds are taking advantage of TikTok’s capacity to deliver a vast amount of organic reach in a short space of time.

Planning 76

Planning Viral Marketing Mobile Marketing Custom Publishing 76

Webbiquity

MAY 25, 2021

Affiliate sales support independent publishing. First, the viral growth coefficient is so powerful right now. The organic reach you get on TikTok is unparalleled anywhere else, especially when you combine that with its massive user base. So it’s more about guiding that customer journey.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Exo B2B

NOVEMBER 28, 2023

That’s why Mark Schaefer recently published a blog post on this “obvious” fact that should be part of the B-A-BA of B2B content marketing. You’re publishing your brains out on LinkedIn. When was the last time an article published on LinkedIn went viral? Issues such as security and customer service.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Content Standard

SEPTEMBER 5, 2019

.” These LinkedIn algorithm updates are mainly in response to the platform’s 2018 research findings , which showed that its “power users”—those with massive followings, connections, and engagement—accrued the most gains from viral actions, such as likes, comments, and shares. Recommended for you.

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Once a hashtag is published, it becomes a clickable, searchable link. While organizing feeds was the original purpose of hashtags, their use case has evolved.

Effectiveness 116

Effectiveness Social Media Paid Search Agency Viral Marketing 116

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

APRIL 16, 2020

Social media managers find themselves on the receiving end of everything from customer complaints to racist and sexist comments to straight-up death threats. The immediacy of social platforms makes it easier than ever for brands to connect with their followers, whether it’s to answer a customer question or to engage in witty banter.

Work Management 144

Work Management Social Media Marketing Management Peer-to-peer 144

6sense

DECEMBER 10, 2021

Significant platform expansion, increased charitable giving, and new marquee customers underscore year of growth for the company. 6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth. No Cold Calls., No Cold Calls.,

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Sprout Social

AUGUST 30, 2021

Reach prospects and returning customers. The best multichannel marketers know where their target customers are, why and what kinds of content resonates in each place. Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. Generate qualified leads.

Paid Content 137

Paid Content Social Media Campaigns Media 137

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Published on Categories. Published on. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business. We use Smartsheet to organize video concepts and then decide on our favorites.

B2B Marketing 132

B2B Marketing Brand Identity Branding B2B 132

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Leverage TikTok’s content publishing features. Let’s get started. Moreover, 47.4%

Effectiveness 127

Effectiveness Business Advertising Agencies Viral Marketing 127