The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Sprout Social

MAY 15, 2024

Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Key social media tasks for successful collaboration include: Building relationships with key stakeholders in marketing, sales, product and customer service. Defining clear objectives and KPIs aligned with your overall business goals.

Social Media 113

Social Media Marketing Attribution Automation Personalization 113

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign. Automating email using RSS feeds.

RSS 100

RSS Email Marketing Trends Planning 100

Content Marketing Institute

DECEMBER 7, 2018

From a simple “Thank you for signing up for our newsletter” to “You have items in your shopping cart,” emails offer you an opportunity to keep your customers informed and engaged. Its automation feature lets you set up complex workflows based on triggers so your customers receive the right kind of email at the right time.

Automation 101

Automation Marketing Automation Services Work Management Marketing Analytics Tools 101

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Scoop.it

MARCH 18, 2021

Here are four easy ways to surface the best content on any topic that matters to you and add it to your content hubs quickly and efficiently using the ‘Publish’ button in all of them. You can set up customized searches for any topics, questions, and formats that are currently relevant to you. You can add: RSS feeds. Feed reader.

Process 53

Process Optimization Curation RSS 53

Scoop.it

MARCH 26, 2020

This could be the general public, but it could be more specific, like a group of journalists, your customers, potential investors, and so on. When it’s time to build a company update for your investors, industry trends for your customers, or a press release about a big company milestone, where do you go to collect this information?

Curation 74

Curation Press Paid Search Agency Content 74

markempa

JUNE 7, 2005

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? Well examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today."

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

KoMarketing Associates

NOVEMBER 12, 2015

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. In all cases , we recommend adding cross-links to social media profiles, blog and company-specific RSS feeds, and newsletter subscriptions. I would love to read your perspective via comments below.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Sprout Social

APRIL 18, 2017

Or perhaps it’s to make sure your fans know your customer care hours. If your favorite company publishes a blog post and you share it every time, then could you not automatically share that? There’s no personalization and customers are savvy enough today to tell. Automate Your RSS Feeds. Takes out the repetitive tasks.

Social Media 102

Social Media Rules Automation Media 102

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. Register for a webinar , a seminar, or a newsletter. Our blog has about 4,000 RSS and email subscribers. It’s where you publish your smartest thoughts. This article was originally published on HubSpot by Pete Caputa.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Customer Experience Matrix

JULY 9, 2010

This attracts the marketer’s target customers and positions the marketer’s firm as an authority in the field. Sources can include social media, news feeds, patent registrations and RSS subscriptions. Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Scoop.it

JUNE 6, 2019

It’s the reason why a tool like Omnisend offers a marketing automation platform for e-commerce marketers to reach out to customers via email, SMS, web push notifications, Facebook Messenger, WhatsApp, and Viber, to name a few. When you’re sharing your curated content, share on channels specific members of your audience prefer.

Curation 89

Curation Marketing Automation Services Content SMS 89

Optinmonster

FEBRUARY 16, 2022

Create newsletters. Now, the only parts of MailerLite that you can integrate with WordPress are Signup Forms and Featured Image in RSS Feed. And if you want space to customize the campaign and play around with all of the added functions OptinMonster has to offer, this is 100% the template for you. Automate email workflows.

API 59

API Template Top of Funnel Rules 59

Content Standard

JANUARY 25, 2018

Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Kapost

MAY 16, 2016

Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. It’s important to understand that customer experience is the sum of all of the interactions, not just based on one-off instances of engagement.

CMS Development 75

CMS Development B2B Marketing Lead Ranking Planning 75

Biznology

JANUARY 12, 2015

Unlike your website, your blog can communicate news, events, and up-to-the-minute details with your customers and target audience. Writing a blog post is much like writing a Word document and can always be edited, even after publishing. Blogging can help you communicate special events and information with your customers quickly.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Worst case scenario? Build Authority and Establish Trust.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. Interview your customers.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Ingest wires from the feed and publish them automatically to the site.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Ingest wires from the feed and publish them automatically to the site.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. As news is picked up, easily organize into a beautiful "In the News" module.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Newsletters. Newsletters. To find out what’s happening, monitor a variety of sources including: B2B Blogs.

Public Relations 48

Public Relations Tips B2B RSS 48

Outbrain

JANUARY 29, 2020

Writing SEO friendly content will help you get more traffic, but if you rank for the wrong keywords, you might still drive traffic, but these people will be far less likely to convert to customers. Outbrain’s own network of publishers, for example, can provide you with access to more eyeballs than Google and Facebook.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Worst case scenario? Establishing trust takes time.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Buzz Marketing for Technology

JULY 22, 2008

Here’s the skinny (as seen in today’s StartupNation Community Bulletin newsletter): Free Telechat. Comments RSS. Mail (will not be published) (required). Entries RSS. Comments RSS. Entries (RSS). and Comments (RSS). Wednesday July 9, noon EST. Hear StartupNationâ??s  REGISTER HERE.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. Loud bar music makes customers drink more: study. Get the latest science news with our free email newsletters, updated daily and weekly. RSS Newsfeeds. Email Newsletters.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Vidyard

JANUARY 7, 2015

Between changing deadlines, the constant need for compelling, actionable content, and the shifting needs of your prospects and customers, your days are packed! Don’t forget to notify your social media peeps, otherwise your post won’t get much further than your rapidly-dwindling RSS feed readers!

Top of Funnel 50

Top of Funnel Work Management Content Marketing Advertising Agencies 50

Marketing Insider Group

OCTOBER 11, 2021

Consistency is key: publishing frequently and at optimal times will drive better blog performance. Your blog should always aim to drive customers toward the next logical action step like starting a free trial or scheduling a consultation. They show that your brand is covering timely, relevant content that matters to your customers.

Paid Search Agency 279

Paid Search Agency Companies RSS Ad Frequency 279

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. We created a custom meeting workspace template to meet a few other requirements. publishing template to create the Meetings site so that the left hand navigation would be â??empty.â?? MICROSOFT SUBNET: Network World presents the independent voice of Microsoft customers. Microsoft news RSS feed.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Industrial Marketing Today

JUNE 15, 2010

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 Each Friday we publish a new one for the enjoyment of our fans.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

LeadSquared

JULY 11, 2013

Get details of prospective customers: Get contact details (name, number and phone number) of prospective clients by creating contact form landing pages. Pagemodo Facebook Landing Pages tool enables small businesses to quickly design and publish stunning business Facebook Pages within a jiffy. Now, isn’t that something?

Landing Pages 52

Landing Pages Facebook Tools Template 52