Webbiquity

JANUARY 30, 2010

Note: This post was originally published on the WebMarketCentral blog. A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. Over the next six months, subscription increased by more than 400% and the rate of unsubscribes was reduced by 90%.

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

KoMarketing Associates

JULY 30, 2018

Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with their target audience? About 59 percent said they have a preference toward newsletters. According to a new report, usefulness and timeliness may be the factors that rise above the rest.

Customer Surveys 153

Customer Surveys Content Paper Statistics 153

Marketing Insider Group

MARCH 9, 2020

For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. Newsletter subscriptions. White paper or e-book downloads. You can repurpose that content in a variety of ways to reach even more of your target customers.

Marketing Budget Creation 266

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 266

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Who are your customers? Published materials. Include PDFs or clippings of any published articles about you or your company. Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Fact sheet. When was your company founded?

Press 130

Press Personalization Brand Identity Branding 130

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? This writing exercise helps you: Write long-form content, like blog posts and email newsletter sequences , more effectively. Build a loyal community with newsletters. Create your free newsletter. Email newsletter.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Publishing a series of blog posts around interviews of industry experts and influencers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Trade Press Services Newsletter

JANUARY 4, 2024

Create customized content that speaks directly to their needs, wants, and challenges. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Personalization will be a key B2B marketing initiative in 2024.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 335

Startups Marketing & Strategy Marketing Strategy Content Marketing 335

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Companies can also leverage it to keep current customers informed and feeling valued.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Contently

MARCH 30, 2020

When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. Take, for instance, this piece on how to write a white paper. There are a few reasons for this: 1.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Marketing Insider Group

JULY 14, 2021

They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. Not-so-good lead magnet teaser : Subscribe to our newsletter for more B2B sales tips! Here are two examples that show the depth differential between e-books and white papers.

Sales Qualified Leads 361

Sales Qualified Leads Lead Scoring Lead Ranking Leads 361

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Contently

SEPTEMBER 20, 2022

When the “She’s a 10 but…” meme began trending in June, for example, many brands like YouTube were eager to craft their own custom response that aligned with their brand and gave their followers a laugh: 2. Check your work before publishing. Subscribe to The Content Strategist Newsletter.

Ethics 189

Ethics Social Media Trends Copyright 189

Martech

APRIL 15, 2022

It lets advertisers track users to deliver customized advertising, while protecting personal information. Get the daily newsletter digital marketers rely on. based researcher Anastasia Shuba, will be published in June (a draft version is available ). What it is. IDFA is a random device identifier assigned by Apple.

Privacy Protection 91

Privacy Protection Privacy Cost Ad Frequency 91

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Industry Newsletters. Many firms use industry-focused newsletters to demonstrate their thought leadership content and spotlight key industry specializations and areas of expertise.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Content Standard

MARCH 17, 2016

Nearly every brand has a newsletter, promotional cycle, or event calendar that it disseminates regularly, frequently winning nothing more than a moment’s visibility in a viewer’s inbox (or usually, straight to spam box). The result is a consistently excited audience of readers, regardless of Kleon’s publishing pace.

Newsletter 40

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 40

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

JANUARY 23, 2018

You’ve got a nice website with a nice blog and an email newsletter you send out every week. You decide to publish a detailed, world-class blog post about oranges. It’s beautifully written, has stunning, custom photographs. Neither your visitors nor your customers care about oranges. I mean oranges the fruit.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. If the process yields any new customers, the event is considered a success.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. Disclosure: LiveIntent is a Contently customer.). It gives us an opportunity to talk to publishers and brands, and connect with them on topics that are most relevant for them. Kerel Cooper is not your average SVP of Marketing.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Only B2B

DECEMBER 29, 2022

DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. Establishing your content machine and strategy should be a top goal for 2023 if you haven’t yet done so, merely publish corporate news, or write content without a purpose or a plan.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Sprout Social

MAY 18, 2023

How do our posts address customer pain points? As Olivia Jepson, Sprout’s Senior Social Media Strategist shares, “We rely on the work done by other teams—like the research and writing done by the content team—to fuel our publishing calendar.” Tailor your CTAs to the customer journey and your content funnel. The verdict?

Copywriting 123

Copywriting Social Media Practices Marketing AI 123

SmartBrief - Marketing

SEPTEMBER 25, 2023

I came across an article published in marketing theory by professors and researchers at the University of York in the United Kingdom. We have dashboards that measure customer responses in real time, and we have Google Analytics. One real customer bragging to others about your product, service or experience is often not measurable.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. In addition to publishing ongoing editorial content, the publication oversees the following educational resources: Digital Banking Report. Newsletters. HIM Body of Knowledge TM. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

ClickDimensions

SEPTEMBER 14, 2021

Inbound marketing fosters relationships between your organization and potential customers by building meaningful, value-based interactions. To get started with inbound marketing, you need to understand the four main principles: attracting visitors, engaging leads, nurturing leads and retaining customers. Nurturing Leads Into Customers.

Inbound Marketing 52

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 52

Scoop.it

MARCH 26, 2020

This could be the general public, but it could be more specific, like a group of journalists, your customers, potential investors, and so on. When it’s time to build a company update for your investors, industry trends for your customers, or a press release about a big company milestone, where do you go to collect this information?

Curation 74

Curation Press Paid Search Agency Content 74

SendX

JULY 2, 2020

If you are an entrepreneur, I can take a pretty good guess at one of your most common frustrations… effectively reaching your customers. And this can only mean one thing: Looking for creative ways to reach customers and market products and services within the expansive digital space. B mark by 2024. It moves you but takes you nowhere.

Newsletter 365

Newsletter Email Campaigns Design Examples 365

SmartBrief - Marketing

JULY 20, 2023

Leverage customer insights Occasional feedback from customers is helpful, but you’re never going to know what they think until you ask them. Ask key customers what they think you do well. Refresh content A comprehensive custom content strategy is an important part of any marketing plan. Create a survey.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers. Customer-centricity lies at the core of every marketing endeavor.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

ClearVoice

JULY 14, 2022

Getting started is the hardest part of creating newsletters. How should it look, and how can you make a company newsletter interesting? Whether you’re targeting consumers (B2C) or businesses (B2B), there are certain newsletter best practices that you should follow to engage your audience and increase conversions.

Newsletter 96

Newsletter Marketing & Strategy Work Management Opt-out 96

Sword and the Script | B2B

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Ethics 91

Ethics Customer Surveys B2B Thought Leadership Media 91

Scoop.it

DECEMBER 1, 2020

Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. At the same time, you can’t neglect the need to publish a certain amount of original content. Content marketing is a challenging discipline.

Lead Capture 81

Lead Capture Curation Marketing Budget Creation Top of Funnel 81

Stevens & Tate

AUGUST 29, 2022

A buyer persona is a fictional representation of your ideal customer created using the available data you have from current and past customers, such as: Demographics. Additionally, you’ll need to regularly publish new content to keep your audience engaged and to make sure that they return to your site. Past purchases.

Marketing Websites 81

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 81