Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. It works great when someone googles a TOFU keyword and then downloads your lead magnet.

Top of Funnel 115

Top of Funnel SEO B2B Paid Search Agency 115

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Then, grab your free planning template to master on-page SEO. What Is SEO Strategy? Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

CoSchedule

AUGUST 4, 2022

Here are some signs when you should consider historical content optimization: You keep seeing more competitors in SERP (?Search Or, in case you have tons of published content pages, you may want to spend 70% of your time optimizing and 30% writing new content. Remember, you don’t need to be balanced to see results.

Traffic 62

Traffic Tactics Optimization Organization 62

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. These descriptions provide what keywords to rank products for in SERPs. Identical content fights for SERP positions. You can create breadcrumbs in WooCommerce.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

RebelMouse

AUGUST 2, 2023

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. As of right now, we know how Google feels about using AI. It is predicted that by 2030, the AI market will be worth $1 trillion.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

SmartBug Media

FEBRUARY 27, 2023

SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). CMS stands for content management system, a software application used for creating, managing, and publishing content on websites.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. These descriptions provide what keywords to rank products for in SERPs. Identical content fights for SERP positions. You can create breadcrumbs in WooCommerce.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Hubspot

SEPTEMBER 12, 2019

This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on an image result that leads to the HubSpot Blog. As you wish: Source: Google Search Console. HubSpot publishes (or republishes) approximately 260 blog posts every three months. Branded Images & Templates.

Hubspot 76

Hubspot Traffic SERP Template 76

SocialPilot

FEBRUARY 19, 2024

Does using AI content violate Google’s helpful content guidelines? However, with time and AI getting more powerful, big names like Google changed their search guidelines on AI-generated content. You cannot create content in masses to manipulate search engine rankings and expect Google to reward high ranks in the SERPs.

Generation 95

Generation Psychographics Content User-Generated Content 95

Hubspot

DECEMBER 19, 2019

For example, an old client wanted their business to show up in Google's knowledge panel. That's the panel on the right side of a Google results page with a business's hours, website, contact information, images, and related searches — all data that exists in Google's Knowledge Graph (more on this in just a minute). Image Source.

Google 68

Google Wikipedia Clickthrough Ideal Customer Profiles 68

seo.co

JANUARY 1, 2023

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Guest Blog. Partner With Others (Naturally).

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Sprout Social

JANUARY 31, 2024

This includes how often you publish videos, respond to comments and engage with other YouTube accounts. Google tells us that “Impressions are counted if the thumbnail is shown for more than 1 second and at least 50% of the thumbnail is visible on the screen.” Here is a strong list for starters: Account activity.

Youtube 95

Youtube Work Management Social Networks Eye-Tracking 95

B2B Marketing Insights - WE

MARCH 16, 2022

There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. Funny enough, this technical SEO is not all that technical.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. The ones that have no link will be highlighted.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

ClearVoice

APRIL 20, 2021

“But,” you say, “isn’t local SEO all about getting reviews and optimizing your Google My Business listing and getting citations (local listings) in as many places as possible on the web?” Google My Business. Along with Google My Business, reviews are a HUGE part of local SEO. ” Well, yes!

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

OCTOBER 2, 2018

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. This guide covers: Adding your website to Google Search Console. How to add your website to Google Search Console.

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. This allows professionals to better understand their customers, create better goals, and effectively drive growth.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. This allows professionals to better understand their customers, create better goals, and effectively drive growth.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Hubspot

APRIL 25, 2019

Amazon is a remarkable platform because, unlike Google and other search engines, people who visit Amazon are already in a “shopping” mindset. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Product Description.

Amazon 99

Amazon Paid Content Marketing & Strategy Marketing Strategy 99

Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Optinmonster

DECEMBER 26, 2022

Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. Through surveys, interviews, social media engagement, and analyzing purchase data, you can define your ideal customer: what their pain points are. What Is Organic Lead Generation?

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Single Grain

MAY 6, 2021

It is time-consuming, and this is where SEO report templates are so helpful. I have listed the top SEO report templates that you can use to showcase website SEO health to your clients in a faster and efficient manner than by creating your own reports from scratch. Template #1 – Simple Monthly SEO Report Template from Backlinko.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Enterprise customers have their own set of unique needs and challenges, separate from customers in a startup.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

QuanticMind

NOVEMBER 14, 2016

In Chapter 2, we’ll cover Google Shopping best practices for data feeds – how to get a feed, keep it clean…and avoid the horrors of banned products and suspended accounts. Stay tuned for the next chapter in our seven-part series on upping your Google Shopping game to the next level! Google Product Category. Let’s dive in.

Google 40

Google Terms and Conditions Adwords Marketing Management 40

Valasys

NOVEMBER 27, 2019

Publish Your Landing Page on Your Domain: Publishing your landing page on your domain is not only one of the many SEO landing page examples but also amongst the SEO best practices for Landing Page Optimization (LPO). Furthermore, the keyword planner from Google & the tool from Moz can also be used to conduct the keyword research.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Hubspot

JULY 21, 2017

After all, gated offers tend to provide fairly consistent lead volume and lead-to-customer conversion rates. Among them: Is locking all that valuable content behind a landing page and disallowing Google from ranking it ultimately hurting us from an SEO standpoint? We had a lot of questions. Are PDFs dying as a format? Opportunities.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Content 100

Moz

FEBRUARY 10, 2019

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. If you do this, make use of the hreflang tag to tell Google about alternate language versions of the page.

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

Hubspot

MARCH 6, 2017

Trellis reports that over 90% of people searching online will not go past the first page of results on Google. Why isn't my website appearing in Google? Why is my competitor above me in Google? This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Moz

AUGUST 7, 2019

However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. That means, the editorial process is intense and laborious.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

MAY 27, 2020

Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. Get more leads, users and even customers. When you have a clear goal, it becomes much easier to the pick topics you write about, the blogs where you want to publish, how frequently you write, and so on.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

RebelMouse

MARCH 12, 2024

Publishers face an increasingly competitive landscape dominated by established media giants. As publishers, you can have top-tier content and journalism, but do you have the right platform, playbook, and blueprints to succeed? Here are the top CMS tools publishers need to compete. But this doesn't mean success is out of reach.

CMS Development 103

CMS Development Industry CMS Template Lead Scoring 103

EMagine B2B Blog

APRIL 29, 2019

This helps them provide the high-quality content we ask for and allows us to focus on other parts of the overall strategy like implementing structured data, setting up Google Tag Manager and tracking goals, internal link audits, or working on tasks such as E-A-T audits. Think about your customers’ problems and write for your visitors.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Marketing Insider Group

NOVEMBER 15, 2022

They know their business, their industry, their customer — and many are pretty talented writers, too. We’ve often browsed potential client websites and found they’ve already published some awesome blog posts full of insight. Publishing platforms like WordPress help with SEO assessment and make final editing easier.

Process 161

Process Content SERP Template 161

Webbiquity

FEBRUARY 3, 2024

To analyze user interaction patterns effectively, various tools such as Google Analytics can provide valuable insights. Affiliate sales support independent publishing Comprehending user interaction patterns is crucial for improving SEO performance. Consider incorporating a search bar prominently on your website.

SEO 150

SEO Marketing & Strategy Lead Scoring Lead Ranking 150

Directive Agency

JULY 7, 2017

With Google algorithms and search marketing grow increasingly more complex and comprehensive, B2B marketers need to adapt their campaigns to follow suit. Whether it’s publishing, outreach, or follow up – in the B2B space it’s all the same. The Sales Email Template to Success. What does this mean?

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Hubspot

MARCH 15, 2013

It appears the Google search spam team has a busy year planned. There will be an update of both Google Panda and Penguin this year. Google's updating their algorithm all the time -- some updates bigger than others, of course. The Google Panda Victims. And guess what? Probably not. The Story So Far.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28