Remove Custom Publishing Remove Distribution Remove Product Remove Promotion
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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

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How to Distribute Your Content Effectively

BenchmarkONE

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. For the content to take off and deliver results, you have to promote and amplify it. Why Distributing Your Content is Essential for Success. Use Newsletters. Share on LinkedIn.

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B2B content marketing: create at home, optimize and distribute elsewhere!

Exo B2B

It’s a distribution system for YOUR content. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. When was the last time an article published on LinkedIn went viral?

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How to Promote Your Website for Free

Optinmonster

Wondering how to promote your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. Let’s look at some specific tips for promoting your website through content marketing. Absolutely!

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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process.

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Top Content Marketing Questions Answered

Marketing Insider Group

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! What’s the simplest way to explain content marketing? This is why content marketing works.

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4 Slack Hacks That Save Growing Businesses Time and Promote Well-being

Salesforce Marketing Cloud

It connects everyone you work with — both those in your business and your key partners and customers — and supports the way people naturally work together — in real-time or not, in-person and remote, structured or informal. But as a product marketer with a large distributed team, it’s not just increased productivity that I’m after with Slack.