Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing massive amounts of data. All you need to do is give an AI app a specific input. Put the AI in charge?

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Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

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Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. The Future of AI.

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PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Who doesn’t love a little personal attention? Personalization is equally important to B2B sellers. Delivering Personalized Content.

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Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Keep reading!

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Zoominfo

JULY 25, 2019

Artificial Intelligence, or AI, has become an increasingly hot topic in the marketing world. AI technology can automate tasks, simplify complex processes, and organize complicated datasets just as a real marketing professional would — only faster and more accurately. The reason? Get a Demo 3.

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Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

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Scoop.it

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. What is artificial intelligence in content marketing?

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Atomic Reach

FEBRUARY 11, 2019

However, now we can hardly imagine life without artificial intelligence (AI). It has even found its way into content marketing because it has the capability to optimize the work and to execute better than humans in particular tasks. Only people have the creative potential that AI lacks. Predictive Intelligence.

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Adobe Experience Cloud Blog

APRIL 27, 2018

Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. In this blog, I’ll cover how you can leverage AI to help increase ROI and get better results. What AI Can Do For Content Marketers. What AI Can Do For Content Marketers.

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Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Perplexity AI, a real-time AI-powered search engine for the web.

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SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

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Valasys

AUGUST 9, 2023

Introduction In the ever-evolving landscape of marketing, a seismic shift is underway that’s redefining how businesses engage with their most coveted prospects. The rise of Account-Based Marketing (ABM) introduced a tailored approach, focusing on high-value accounts rather than generic demographics.

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Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Fuel for your marketing strategy. EXL and Quilt.AI

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Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

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Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. AI capabilities. Why we care.

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Heinz Marketing

DECEMBER 22, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing AI and personalization are making waves in B2B conversations today. We’ve had our eye on personalization for a while, and now AI is stepping into the spotlight as a game-changer. This is the promise of personalized AI.

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Martech

MAY 11, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

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Heinz Marketing

MARCH 16, 2022

By Payal Parikh , Director of Client Engagement at Heinz Marketing. We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). Marketers are becoming more comfortable utilizing AI in their digital marketing strategies than they were a few years ago.

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Salesforce Marketing Cloud

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. Meticulously validate AI-derived findings.

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Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns.

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Martech

DECEMBER 26, 2023

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Generative AI (genAI) is an incredible breakthrough , but it’s not human, and it’s not going to do exactly what people think it should do.

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Valasys

MARCH 19, 2024

Generative artificial intelligence (AI) has gained considerable attention for its exceptional ability to speed up innovation across diverse fields. In other words, you can enter an era of exceptional productivity with generative artificial intelligence services built to cater to your diverse organizational and personal needs.

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Valasys

JANUARY 25, 2024

In the fast-evolving landscape of data analytics, a game-changing synergy has emerged – ICP Analytics with AI. Now, introduce ICP Analytics with AI – it’s akin to giving your data a big brain. It transforms your static data into a dynamic, intelligent resource, making decisions not just informed but visionary.

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Content Marketing Institute

NOVEMBER 20, 2017

Artificial intelligence at work!”. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. In fact, artificial intelligence is at work all around us. Artificial intelligence: Part of everyday life.

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Martech

JULY 14, 2023

Artificial intelligence continues to take the marketing world by storm. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 The use of AI is inevitable and worth investigating. However, all AI software is not equal.

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Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

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FMG Suite

JULY 27, 2022

FMG, a SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced its acquisition of Vestorly, a company specializing in AI-driven content curation for wealth management firms.

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Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. We’re going to see AI as an assistant.

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xiQ

APRIL 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. It’s also crucial for driving account based marketing (ABM) initiatives. Thought Leadership Curation and Delivery at Scale.

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Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Intellimize creates and optimizes landing pages.

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Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition. What are the risks and benefits?

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ClickZ

JUNE 25, 2020

AI is transforming marketing—giving marketers more accurate and more useful insights on a continuous basis. For many marketers, deriving critical insights from this mountain of information is like finding a needle in the haystack—so that’s where AI comes in. . 2020’s best AI marketing tools.

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xiQ

APRIL 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. It’s also crucial for driving account based marketing (ABM) initiatives. Thought Leadership Curation and Delivery at Scale.

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xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

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Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

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Televerde

JANUARY 18, 2021

Two things are all but mandatory moving into 2021: artificial intelligence and customer experience initiatives. Not surprising, 88% of high-performing B2B marketing teams have dedicated customer experience initiatives. What tools do marketers use to improve the customer experience and meet changing expectations?

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