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How Will Advances In Artificial Intelligence Change The B2B Data Industry?

Zoominfo

1) Buyer Beware: Cheap Imitations Are Likely To Flood The Market. The sad reality is that the world is getting flooded with small companies stretching the definition of AI-powered intelligence. ai” domains raise 3.5x But here’s the problem, a study from 2019 found that 40% of AI startups don’t actually use AI!

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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

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Building your generative AI marketing skillset: Training and upskilling

Martech

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

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Add a Personal Touch to B2B Sales with Artificial Intelligence

PureB2B

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Three Ways AI Boosts Personalized Selling. How exactly does AI streamline the B2B sales cycle? Introduction. Delivering Personalized Content.

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How Should LinkedIn Algorithm Changes Affect Your Strategy?

Top Rank Marketing

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out. This is a good guiding light for your LinkedIn content strategy.

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Google’s March 2024 Search Update: The Battle Against AI-Generated Content

Animalz blog

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” Scaled Content Abuse Scaled content abuse refers to mass-produced content created to game rankings, whether AI-generated or human-written. This includes content generated by AI tools without human oversight or curation.

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How Will AI & Machine Learning Impact Email Marketing? 11 Email Marketers Share Thoughts

Atomic Reach

It’s no secret that artificial intelligence is top of mind for most marketers. As it becomes more popular, it is being applied to many different channels including email marketing. However, it is hard to predict how artificial intelligence and machine learning will impact email marketing as a whole.