Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 244

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 244

Martech

SEPTEMBER 8, 2023

The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. They were followed by Amazon adding AI to its Thursday NFL games to display data at critical points during the game. Not strictly martech, but interesting.

Amazon 109

Amazon Ideal Customer Profiles User-Generated Content Outreach 109

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. Proving that humans (mostly) recognize the work of other humans, 54% picked the image created by AI alone, and 61% selected the image that had been produced by AI with human input.

Digital Asset Management 105

Digital Asset Management Work Management Marketing Management Mobile Advertising 105

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 276

eCommerce Marketing AI B2B Marketing Trends 276

Martech

SEPTEMBER 1, 2023

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly.

Marketing AI 121

Marketing AI Ethics Planning Touchpoints 121

PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Three Ways AI Boosts Personalized Selling. How exactly does AI streamline the B2B sales cycle? AI saves time, period.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 102

Newsletter B2B Marketing Linkedin Studies 102

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. But ChatGPT is far from the only AI game in town.

Marketing AI 118

Marketing AI Work Management Marketing Management Examples 118

Martech Advisor

AUGUST 29, 2019

Leading brands around the globe are all using AI for digital marketing. As a result, marketing AI is now a flourishing market, with an ever-increasing number of use cases. Today, we share seven essential steps that every marketer needs to know before starting their AI journey.

Marketing AI 104

Marketing AI Advertising Agencies Paid Search Agency Tips 104

Valasys

JUNE 27, 2023

On June 7, 2023, LinkedIn, the professional networking platform, released a new B2B research report and introduced several B2B tools, including generative AI ad copy features. These findings depict an industry facing mounting pressure, as outlined in LinkedIn’s first-ever B2B Marketing Benchmark study released on the same day.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

Top Rank Marketing

NOVEMBER 10, 2023

But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Social Media Today “Not everyone gets it – not our parents or friends or loved ones.

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 113

Trust Marketing B2B Marketing Linkedin Advertising Agencies 113

Martech

MAY 17, 2024

It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. The crypto and EFT experts from 2022 have become AI experts in 2023.

Marketing AI 111

Marketing AI Generation B2B Lock-In 111

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? Generative AI doesn’t make those things skippable.

Marketing AI 113

Marketing AI Content Marketing Planning Ethics 113

Webbiquity

APRIL 11, 2019

Say goodbye to commands and codes; natural language is all you need to communicate with an artificial intelligence (AI) device. Powered by conversational AI, this component of digital transformation technology is creating breathtaking changes and redefining the customer interaction journey. Why opt for Conversational AI?

Marketing AI 260

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 260

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent pointing to increasing attendance, 15.8 is expected to expand some 3.5

Marketing AI 110

Marketing AI B2B Marketing B2B Marketing Management 110

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Marketing AI 93

Marketing AI Training Generation Budget Programs 93

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 82

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 82

Pam Didner

OCTOBER 4, 2022

I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence (AI) to sales and marketing. For context, Streamly is Content Marketing World’s video streaming platform that showcases expert-led content.

Marketing AI 89

Marketing AI Allocation Work Management Marketing Automation Services 89

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 123

Marketing AI Paid Content Work Management Marketing & Strategy 123

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 112

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 112

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Sprinklr : Sprinklr AI+ for its customer experience management platform.

Digital Asset Management 61

Digital Asset Management Marketing Management Mobile Advertising Budget Programs 61

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! AI is not taking over SEO.

SEO 225

SEO Lead Ranking Content Thought Leadership 225

SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? So instead of, “Will marketing be replaced by AI?”

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Buffer

MARCH 22, 2023

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant.

Marketing AI 112

Marketing AI Tools Content Opt-out 112

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 101

Marketing AI Work Management Marketing Management B2B Thought Leadership 101

Top Rank Marketing

AUGUST 7, 2023

What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Humans build trust and nurture relationships. Humans build trust and nurture relationships.

Marketing AI 89

Marketing AI Automation Best Practices B2B 89

Meerkat Marketing

DECEMBER 28, 2023

In the evolving marketing landscape, staying ahead of the curve is not merely a strategy; it’s a necessity. As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. These AI “Aha!”’ Before the birth of generative AI, these large language models (LLMs) were primarily used to analyze large datasets and predict outcomes.

Marketing AI 120

Marketing AI Generation Work Management Marketing Management 120

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing AI 108

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 108

Conversica

NOVEMBER 21, 2022

AI is no different.”. Artificial intelligence (AI) holds a lot of promise. But not every business or technology has made good on the potential AI offers. There is no question about the value Conversational AI can offer; namely, the ability to automate human-like, two-way conversations with real people.

Marketing AI 105

Marketing AI Work Management Marketing Management Lead Ranking 105

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

Marketing AI 108

Marketing AI Tools Enterprise Management B2B 108

Martech

JUNE 27, 2022

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.”

Marketing AI 118

Marketing AI Lead Ranking Paid Search Agency Work Management 118

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 MediaPost How Might AI Affect Marketing and Communications Jobs?

Newsletter 94

Newsletter Spending Linkedin B2B Marketing 94