Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Form communities and discuss relevant news within them. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images.

Social Media 145

Social Media Social Marketing Media Curation 145

Directive Agency

OCTOBER 2, 2019

Lookalike audiences are based on your curated audiences that exist/can be built within the various ad platforms. On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. Login Pages Are Effective For: Driving relevant traffic.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I first heard the term content curation is this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed.

Curation 100

Curation Digg Content Buzz 100

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. All these insights are valuable in preparing, creating and curating the right information for your sales reps from the start, and all the way to the close, of the buying cycle.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Marketing Insider Group

JANUARY 4, 2021

Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. A content plan that defines what keywords align with topics that are relevant and interesting to your audience. LinkedIn is probably at the top of the list since it’s B2B-focused.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

SocialPilot

DECEMBER 6, 2023

Google was founded in 1998 so 20 years ago the verb ‘to Google’ didn’t exist. I wonder how many Pandas are left in the wild?”, “I’ll just Google it”. Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter.

Personalization 89

Personalization Brand Identity Branding Tips 89

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Personalize content.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Valasys

APRIL 22, 2024

So, it’s always better to curate your own list of auto insurance leads yourself. Create Your Own GMB (Google My Business) Profile Google offers a free website to promote your business. Create a Google My Business account to offer your service. Don’t only run ads on Google Ads.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

The Lead Agency

JUNE 2, 2019

LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? You can also use the graphs generated by Google Trends as images in your own content. Content Creation Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Trade Press Services

JANUARY 15, 2024

Curate content from other credible experts you endorse, add your own insights, include quotes from your organization’s thought leaders and connect it to relevant content on your site. Mistake #5: Ignoring New Features Platforms like Facebook, Instagram, YouTube and LinkedIn have been around for years and tout millions of users.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Navigate the Channel

JUNE 19, 2023

Stay ahead of the curve by curating and creating diverse content that resonates with your followers. Insist on a Content Calendar and Content Schedule Whether it’s in a Google Doc or Excel sheet, document what message will go out via what channel and when. You need content, so you must create it and you must curate it.

Social Media 65

Social Media Media Curation Content 65

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Heidi Medina She is a LinkedIn coach with years of experience in her pocket. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Marketing Blender

MARCH 22, 2024

These could include LinkedIn, email marketing, content marketing, or SEO. Create engaging, relevant, and value-packed content that resonates with your audience. Always begin with Google Analytics and get your tracking set up for your website. Select the ones that your target audience frequently uses.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Pam Didner

JANUARY 12, 2022

Adamson points out that the biggest challenge B2B customers face is not about finding relevant and useful content, it’s about making sense of the information out there to make a high-quality and low-regret purchase decision. Happy New Year! They do so by emphasizing simplicity over comprehensiveness.”.

Work Management 82

Work Management Marketing Management Curation Best Practices 82

KoMarketing Associates

APRIL 1, 2020

Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Don’t forget to cross-link to relevant pillar pages as well.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Convert

OCTOBER 18, 2022

Because our first brain can prove unreliable at times and there’s only so much Google can give you the answer to. So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. Want to see expert-curated content from around the web? Test Everything.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Scoop.it

JANUARY 14, 2021

Following brands, industry influencers, and other relevant users in your niche is a sure way of growing your social media followers. That’s not all… You’ve got to intentionally like, comment, and perform other relevant actions on their posts. Find the best content to curate. to curate and share content.

Social Media 71

Social Media Media Curation Content 71

Marketing Insider Group

JULY 18, 2015

This fact suggests the more you place yourself in front of others with your subject matter expert strategy, then the more you will have the opportunity to engage (Source: LinkedIn). LinkedIn Company Post Comments. Follow relevant coworkers – so you can learn from each other and build a unified solid social community.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

Marketing Insider Group

JULY 22, 2015

The best social selling teams and representatives are journalists and curators; delivering the right content to the right customer on the right channel at the right time of the sales cycle. Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Are they finding you?

Curation 100

Curation Sales Cycle RFP Content 100

Marketing Insider Group

NOVEMBER 18, 2020

Create More Relevant Content. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. Customize your images for added relevance and branding. Create More Relevant Content. More isn’t better, it’s about relevance. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Oktopost

MAY 23, 2023

Say, a blog post that performed well on your website reinvented for LinkedIn or condensed into a few key points for a tweet. Google itself confirmed that the duplicate content penalty is a myth , but that doesn’t mean it will serve your SEO effort. This is the practice of putting old, previously published content to use elsewhere.

Social Media 91

Social Media Social Marketing Media Content 91

EveryoneSocial

FEBRUARY 22, 2022

Your work speaks for itself, of course, but being active on social media and participating in relevant conversations online allows you to reinforce your digital professional brand and expand your network. Contribute to important conversations in your field by posting relevant articles and engaging with others in your social network.

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

Marketing Insider Group

AUGUST 27, 2015

Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Marketing Insider Group

JULY 10, 2015

Source: LinkedIN). When someone is going meet you for the first time – or is on the phone with you – they will search for you on LinkedIn, Google and Twitter. Regularly blogging, Tweeting and posting on relevant social media channels will help your positioning. Be A Curator. If so, please share below.

Marketing Analytics Tools 100

Marketing Analytics Tools Content Marketing Purchase Intent Curation 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hinge Marketing

FEBRUARY 26, 2015

LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. A good guideline is four pieces of content curate d from other sources to one of your own.

Linkedin 48

Linkedin B2B Thought Leadership Ideal Customer Profiles Business 48

Heinz Marketing

JUNE 16, 2020

Google yourself, too. LinkedIn is a powerful tool. There is also a wealth of LinkedIn Groups on every subject matter you can think of. Gather and share relevant content related to the industry or role you are interested in pursuing. and poke around LinkedIn Learning , Skillshare , or YouTube. What are you finding?

Internet Marketing 120

Internet Marketing Opinions Deliverability Linkedin 120

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Create ad variations for A/B testing to optimize [Desired Metric] for our Google Ad for [Product/Service].”

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

MARCH 19, 2020

Use paid targeting options to serve case studies to relevant people. . Share your case studies in industry LinkedIn and Facebook Groups. Ask employees to add case studies from their clients to their LinkedIn publications. . More often than not, research starts with a Google search these days.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

Metadata

SEPTEMBER 28, 2021

Run conversation ads on LinkedIn without an incentive. The best way to alienate your carefully curated leads is to pass them to a biz dev team that will ask for 15 minutes of their time. Your offer should be relevant based on the audience and where they are in their evaluation process. How about a no-brainer? Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Run conversation ads on LinkedIn without an incentive. The best way to alienate your carefully curated leads is to pass them to a biz dev team that will ask for 15 minutes of their time. Your offer should be relevant based on the audience and where they are in their evaluation process. How about a no-brainer? Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

SocialPilot

JANUARY 21, 2024

Online platforms such as TripAdvisor and Google Reviews offer a wealth of insights into your hotel’s performance directly from the guests. LinkedIn LinkedIn is a professional networking platform that can be a powerful tool for hotels. Let’s dive in! However, the real treasure lies in its analytics capabilities.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Thinkers360

MARCH 15, 2024

The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. International Keynote Speaker Quiñones & Partners Group S.A. International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61