SocialPilot

DECEMBER 6, 2023

Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter. You can use a Facebook analytics tool to see what’s working for you. I recently started to see someone pop up on my LinkedIn feed a lot.

Personalization 89

Personalization Brand Identity Branding Tips 89

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Use specialized tools. Ahrefs and similar tools are another good option, but they are more likely to “guess” the right keywords. Dig deeper: The power of curated content in B2B marketing Get MarTech!

Top of Funnel 112

Top of Funnel SEO B2B Paid Search Agency 112

Biznology

JUNE 30, 2015

In a world in which everyone is dropping the same generalist links into their feed, curation needs to change its focus from social sharing (I’m smart because what I read is smart) to social engagement (I’m smart because I know what you wants to read and can provide it). Makes sense, right?

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? That’s why a content curation tool is so important. That’s where content curation comes in. What is content curation? Content curation tools help you get all the benefits of publishing excellent content without creating it yourself.

Marketing Automation Services 82

Marketing Automation Services Curation Enterprise Management Marketing Automation 82

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. The over-curated tone is not for everyone, so take these tactics and apply them to your personal brand in a way that feels genuine to you.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Scoop.it

JUNE 29, 2021

These social feeds are basically curated digital streams that aggregate content from a variety of sources (a.k.a. A website news feed essentially curates content from around the web (based on certain topics, keywords, or URLs) and displays the title and a short excerpt/description of the article. Adding it All Up.

Marketing Websites 68

Marketing Websites Curation Aggregators Social Media 68

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. LinkedIn LinkedIn is a professional networking platform that can be a powerful tool for hotels. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

ClearVoice

AUGUST 1, 2023

Understanding the Freelance Writing Portfolio Simply put, your freelance writing portfolio is a curated collection of your writing pieces. It’s your tool to attract ideal clients. Although displaying your overall capability as a writer is important, specialized experience is the most valuable way to stand out.

Work Management 52

Work Management Sample Ad Building Tips 52

Metadata

SEPTEMBER 28, 2021

Run conversation ads on LinkedIn without an incentive. The best way to alienate your carefully curated leads is to pass them to a biz dev team that will ask for 15 minutes of their time. For example: don’t serve demo request ads to an entirely cold audience that would benefit from sponsored content on Facebook or LinkedIn, instead.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Run conversation ads on LinkedIn without an incentive. The best way to alienate your carefully curated leads is to pass them to a biz dev team that will ask for 15 minutes of their time. For example: don’t serve demo request ads to an entirely cold audience that would benefit from sponsored content on Facebook or LinkedIn, instead.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Sprout Social

NOVEMBER 16, 2016

Quick Access To Important Curated Content. Featured stories are displayed and highlighted prominently at the top of the feed. Users can easily scroll through content that has been curated and targeted specifically for them by the administrators within an organization. Quickly Share & Schedule Content.

Curation 86

Curation Broadcasting Distribution Social Networks 86

SocialPilot

MARCH 12, 2024

Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services. After completing the interactive quiz, participants were handed over their findings and urged to use their LinkedIn profile for applying to jobs.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Sprout Social

FEBRUARY 15, 2024

Boost visibility Social media algorithms reward audience engagement on your social posts by displaying them to more people. Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. This further builds their connection to your brand.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

illumin

OCTOBER 20, 2023

By analyzing the keywords, phrases, and themes present on a page, the system determines the most appropriate ads to display. For example, if a user is reading an article about laptops, contextual targeting can display ads related to laptops, accessories, or other relevant products. What are the benefits of contextual targeting?

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Adobe Experience Cloud Blog

OCTOBER 25, 2018

We spam unsegmented email lists and display annoying pop-ups on websites. With chatbots, automated (but customized) email drips, and robust CRM tools that house conversations and files, the potential is unlimited. Whether or not this is good life advice that people should follow, it’s a saying that most are familiar with.

Work Management 134

Work Management Marketing Management Paid Search Agency Telemarketing 134

sagefrog

NOVEMBER 14, 2023

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Madison Logic

SEPTEMBER 8, 2022

Even if an account is displaying in-market behaviors or gave your content a click, they’re still not always ready to buy. Finally, consider cross-channel engagement from your LinkedIn campaigns. First you distribute a display ad that forces a prospect to answer a question, “Are you SOC-2 compliant?” Here’s an example.

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52

Optinmonster

FEBRUARY 27, 2024

Do you want to know about the best growth hacking tools to achieve business goals faster? There are a lot of business growth tools out there, and sometimes it’s hard to know which are the most useful. In this post, I’ve curated the best growth hacking tools that you can use to scale your business.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Valasys

JANUARY 21, 2020

The term “Martech’ specifically applies to all the major initiatives, efforts & tools using technology to help marketers achieve their desired marketing goals & objectives. Martech tools leverage AI & Machine Learning. When it comes to B2B marketing, LinkedIn is heaven for B2B marketers.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

LeanData

MARCH 9, 2021

Curating the best content for engagement. Both demand gen and ABM strategies share many tactics, like content-rich campaigns using methodologies like email nurture campaigns and paid search advertising like pay-per-click (PPC) and display ads. Curate a collection of multichannel content assets, .

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Analytics Tools Marketing AI 52

LeadSquared

FEBRUARY 23, 2016

How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places? If you’re looking for content to curate, check out BuzzSumo. If you’re looking for a tool to manage curated content, Scoop.it How increase the conversion rate from Google Display Campaigns ?

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

6sense

DECEMBER 9, 2021

Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. Now using 6sense, LinkedIn ads, and content that was successful in H2 of 2020, RepTrak has realigned to smartly engage relevant accounts.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Martech Advisor

DECEMBER 19, 2019

Middle-of-the-funnel: What are the features of a marketing automation tool? In his 2015 talk, Dr. Pete Meyers said Google is making a shift towards becoming a content creator from being a content curator and the introduction of featured snippets is one of such examples. Tell us on LinkedIn , Facebook , or Twitter.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Sprout Social

FEBRUARY 7, 2024

This is where competitive intelligence tools can help. In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. We’ll also discuss the benefits of using these tools and how to make the most of them. What is a competitive intelligence tool? Do you need to post more engaging content?

Budget Programs 94

Budget Programs Tools Eye-Tracking Enterprise Management 94

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. Table of Contents. What is Sales Tech?

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Martech Advisor

DECEMBER 12, 2019

While it’s true that social media is a vital marketing tool for D2C brands, there are several other options you can explore. Tell us all about it on LinkedIn , Facebook , or Twitter. As long as your products are on-point, the community will stay loyal. Don’t be afraid to go offline, like Taft.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

PureB2B

JUNE 14, 2021

Most brands dedicate approximately 43 percent of their marketing budget to content, but only 23 percent of CFOs think the brand's message is correctly curated for their audience and produced timely. Social media marketing: From LinkedIn, Twitter, and Facebook to TikTok, you need a strong presence anywhere your target audience hangs out.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

DemandBase

JULY 16, 2020

With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes. Use resources like the company website, Crunchbase, Owler, and LinkedIn Sales Navigator. One-to-Many and One-to-One.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Buffer

APRIL 6, 2023

LinkedIn has a reputation for being a professional networking platform where users can learn about the latest industry trends. This is because, unlike other social channels, LinkedIn revolves around helping its members stand out and attract potential employers. In fact, many people build their personal brands with the help of LinkedIn.

Features 125

Features Linkedin Newsletter Profiling 125

EMagine B2B Blog

APRIL 2, 2015

I don’t have time to post to each of my network individually, what tools do you recommend to schedule my social messaging? There are plenty of tools you can use to automate some of your posting. Some of the most popular tools are Hootsuite & Buffer. Curating and writing content takes the most time. Vimeo or YouTube?

Allocation 40

Allocation Youtube B2B Blast Campaigns 40

Huptech Web

MARCH 2, 2023

Social commerce helps businesses display their products, and social media platforms have become hubs for discovering new products and services. Similarly, LinkedIn is primarily a professional networking site and is less focused on consumer goods and services.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Scoop.it

DECEMBER 10, 2019

You already know that content curation can empower not just your content marketing , but all of your marketing efforts across the board. Some of the biggest challenges that come with content curation include questions like: How can I find the right content to curate? What should be my content curation strategy ?

Organization 14

Organization Curation Enterprise Management Tagging 14

Hubspot

JANUARY 26, 2021

You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. The stats about its effectiveness and usage are mind-boggling: for instance, three people are hired every minute on LinkedIn, and the network reports a 55% increase in conversations between connections just in the last quarter.

Linkedin 67

Linkedin Ideal Customer Profiles CAN-SPAM Profiling 67

Directive Agency

SEPTEMBER 3, 2019

Additionally, it’s essential to promote your relevant content on social media channels such as LinkedIn. One of the most effective tactics is to curate content based on questions found using Answer the Public. This tool allows you to type in phrases or themes and it provides hundreds of queries focused on specific keywords.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Martech Advisor

DECEMBER 19, 2019

Platforms, Strategies, Tools, Benefits and Best Practices. Learn More: The Marketer's Guide to Choosing The Right Social Media Tools. Make It Your Own: You can experiment with sponsored playlists, audio, video, or display ads on Spotify. But every once in a while, be sure to display your fun side. Use Instagram Shopping.

Social Media 118

Social Media Campaigns Media Top of Funnel 118