KoMarketing Associates

MAY 25, 2022

The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . Reach YouTube viewers . Including these can increase CTR by up to 50%, according to Google. . Keep in mind, Google Ads allows you to access both Google Search and Display ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Marketing Insider Group

JUNE 23, 2021

Choose a program that has the features you need, such as adding text to videos, adding filters, and changing the aspect ratio. . This includes outlets like YouTube, Vimeo, and Twitter. Companies that use video experience 27% higher CTR and 34% more web conversion. This will give you more options when editing the final video.

Storytelling 312

Storytelling Video Marketing Product Tips 312

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. A high CTR indicates that your ads are relevant and engaging to your audience. Why OptinMonster?

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. I’ve done a lot of research on featured snippets in the past. The project was passed on to me by an industry friend. Very unlikely.

Case Studies 64

Case Studies Case Study Features Studies 64

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

SocialPilot

JANUARY 14, 2024

Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

SmartBug Media

JULY 16, 2021

As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Look at your existing videos—what’s performing better from a CTR perspective? Open the YouTube video. Make a hypothesis, test it, and implement it accordingly.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Bannerflow

MAY 12, 2023

Meta plans to upgrade its in-stream shopping tools with new features and integrate Shop ads into its Advantage portfolio of automated ad solutions. Instagram is also testing a new process to help brands feature user photos and videos in their IG shop. Head over to TikTok’s Business Help Center for more info.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

ClearVoice

JUNE 17, 2021

Users of YouTube and Facebook may outperform other platforms in terms of total users but if you’re building a younger audience, you’ll be more likely to find them on other sites. It’s actually YouTube, with 81% of the world using the site to some extent. YouTube is a powerhouse for social media marketers and content creators.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Martech Advisor

DECEMBER 19, 2019

The changes include the introduction of paid ads, image results, knowledge graphs, and featured snippets. Featured snippets are one of Google's most recent developments and have changed the search landscape. Example of Google's Featured Snippet With a Concise Answer to the Search Query. Diversify Your Content Mix.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

BenchmarkONE

JULY 23, 2020

Just when you think you’ve got a handle on what methods you need to be doing for your business, bang , there’s a new platform, a new feature, or a new algorithm that’s forcing you to change course. But what if your CTR isn’t the true measure of success anymore? Social media never seems to sit still. Sharing Is Caring.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Velocity Partners

MARCH 13, 2024

Some other trends: LinkedIn is testing a feature to allow brands to pay to promote their employees’ posts — and the beta test showed a 70% higher CTR and 60% increase in engagement (for thought leader promotions vs traditional static ads). Because it turns out, people trust people — not brands. (Or Or robots).

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Impressions and click-through-rate (CTR) will tell you how attractive your thumbnail and title are.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. These elements serve as key factors in how your videos are discovered and perceived.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Metadata

JULY 21, 2022

High click-through rates (CTR) : With a CTR of.88% Lead nurturing capabilities: LinkedIn’s Lead Accelerator feature goes beyond generating awareness and leads to help you better nurture your leads to drive conversions. YouTube is the world’s second-largest search engine and its third-most visited website.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Heinz Marketing

MAY 26, 2022

PAID: CPM – Cost per mille, also known as cost per thousand impressions (it’s complicated), is how platforms such as YouTube charge your video ad campaigns. Basically, every one thousand people that your video appears to on their feed, YouTube will charge you a set price. Last and absolutely not least is your bottom funnel metrics.

Cost Per Thousand 92

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 92

Scoop.it

JUNE 23, 2020

The easiest way to get started is by creating video versions of your existing blog posts and uploading them to both your website and YouTube. Featured snippets – The fight for position zero. The content in featured snippets is pulled from web pages and it can be in the form of text definitions, steps, lists, and tables.

Trends 93

Trends Content Marketing Content Curation 93

Scoop.it

SEPTEMBER 21, 2023

Similarly, the recent comments feature on the sidebar is another form of curated content. On the other hand, a high CTR suggests that your audience not only opened your email but also found the content compelling enough to take the next step. Curating this list will lead to people sticking around and reading the full post.

Curation 82

Curation Click Rate Content Open Rate 82

Onalytica B2B

MARCH 22, 2017

Banner blindness, ad blockers, CTR fails are all down to the same circumstance. We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google.

Planning 177

Planning API Advertising Agencies CTR 177

Spiralytics

APRIL 23, 2023

According to Insider Intelligence , influencer marketing spending on TikTok will likely surpass YouTube in the next few years due to the platform’s more significant popularity. These new features are modeled after the short-form video platform TikTok, which has emerged as a significant player in the travel shopping market.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Hubspot

APRIL 16, 2018

That’s why we created this list of YouTube and Facebook video metrics that’ll shed light on the things your boss actually cares about, like how much your audience engages with your video, what video topics they crave, and how video affects your website’s performance. It measures how long your viewers engage with your video. Re-watches.

Video Marketing 98

Video Marketing Top of Funnel Click Rate Lead Scoring 98

Moz

JUNE 23, 2020

Often this was at scale from sites that didn't have an API or export feature, or on sites that required some kind of authentication. 9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. CTR-you-ready?? You better be!

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Valasys

JUNE 4, 2020

Over the past one year, LinkedIn has considerably improved its audience targeting features to help marketers reach the right professionals and add more impact to their campaigns, by leveraging functionalities such as audience forecasting, and interest targeting. The new features have the following main advantages: 1.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Moz

JUNE 23, 2020

Often this was at scale from sites that didn't have an API or export feature, or on sites that required some kind of authentication. 9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. CTR-you-ready?? You better be!

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Hubspot

JULY 28, 2016

Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level. Call only campaigns are only for mobile devices and feature a large clickable number with a few short lines for text. Have you ever noticed that some ads appear to be “bulkier” or have extra features than others?

Adwords 28

Adwords Features Advertising Funnels Click Rate 28

Moz

MAY 17, 2020

Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. These are the typical estimations coming from CTR benchmark studies. How high do you think their CTR is? They are not the only ones with a meager CTR.

Case Studies 73

Case Studies Case Study Studies SEO 73

Valasys

SEPTEMBER 26, 2019

In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube. The Important Social Media KPIs for YouTube. Thus, YouTube is an excellent platform to reap the benefits of video-based content. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

ClearVoice

MAY 10, 2022

You don’t want to stuff your meta descriptions full of keywords, but a couple of strategically placed ones can help improve your click-through rate (CTR). When you’re writing meta descriptions, it’s essential to use relevant keywords that accurately describe your page’s topic.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. For instance, if your webpage still features the Holiday season when it’s the summer break already, you’re not helping your ranking. Write Feature Focused Meta Description. Improve your Website’s Click-Through-Rate (CTR).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Directive Agency

APRIL 15, 2022

Also, PPC provides the opportunity to reach users beyond the SERP through outbound marketing such as paid social (think Facebook, LinkedIn, or even TikTok) as well as display and video (such as YouTube). The number one organic search result is expected to have a CTR of approximately 40%. Drawbacks of Paid-Only Focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Sprout Social

SEPTEMBER 17, 2019

It comes with robust search features that neatly sort out your searches according to channel. The YouTube keyword search feature is another useful feature if you want to create video titles that will get a lot of visibility in YouTube searches. Keywordtool.io Besides these, Keywordtool.io

Keywords 102

Keywords Research SEO Lead Scoring 102

LeadSquared

NOVEMBER 22, 2019

To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. It does not exclusively depend on the top of page bid option in Google Ads, you may also want to consider quality score, CTR and conversion rate. How can we approach a third party site to feature us? It is worth a shot!

PPC 52

PPC Lead Ranking Planning CTR 52

Convince & Convert

JANUARY 6, 2016

BaubleBar , an online jewelry store, is a master at this technique as they feature Instagram pictures of people wearing their merchandise. All you need to do is use their special hashtag #BaubleBar when you post your selfie, and you could be featured on the company’s awesome account. Repeat customers. Partnerships.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

ConvertKit

SEPTEMBER 23, 2020

Marketers who measure success by looking at email metrics like open rates and click-through rates (CTR) can more accurately gauge the success of their campaigns. YouTuber Amy Landino uses a discreet sign up form at the bottom of a product page to encourage email signups without interrupting content that’s top-of-fold on her website.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Zoom Webinar Features 2. Contents 1.

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, Adweek, and Fast Company. He posts mostly on Youtube paid ads and relevant business strategies. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62