Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert. Why Zemanta?

Paid Content 219

Paid Content Distribution Cost Per Thousand Budget Programs 219

Conductor

OCTOBER 11, 2022

Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO). Unlike paid, organic results rely on quality content and SEO techniques to earn a spot on the SERP. Why are Google result types important to SEO? These results aren’t paid for.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Kevin Indig

OCTOBER 3, 2023

Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. Using clicks in ranking can mean a lot of things: CTR, long clicks, pogo-sticking (clicking on lots of search results until you find what you want), etc.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. Why are meta tags so important to SEO? How to optimize your title tags for enhanced SEO: Keep titles between 55-60 characters long.

Tagging 110

Tagging SEO SERP Lead Scoring 110

seo.co

JULY 26, 2023

After looking into search engine optimization (SEO), you may have realized it costs more than you thought to hire a professional. You’ll be happy to know that you can optimize your website for search engines without paying for professional services. In the world of SEO, this is called LSI, or Latent Semantic Indexing.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Conductor

JANUARY 24, 2020

Let’s say that this move kills CTR for URLs in the featured snippet box. Will this negatively affect CTR? You can then cross-reference this with CTR data from Google Search Console to find out whether this update had a positive or negative impact on traffic. That's why people often optimize for them.

Features 111

Features SEO CTR SERP 111

Scoop.it

JANUARY 4, 2022

Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. With the right SEO marketing strategy, your business and bottom line certainly will be taken up to a notch. The thing is SEO ranking factors have constantly changed over the years. Why your SEO strategy is important.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. Google Ads offers a variety of ad formats, including display ads, video ads, search ads and shopping ads.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. Why You Should Care About Video SEO.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Huptech Web

FEBRUARY 23, 2024

How do you optimize your Google Business profile? Practical Tips to Optimize Your Google Business Profile An optimized Google Business listing receives, on average, 7x more clicks than an incomplete one. So, let’s look at some practical tips to optimize your Google Business Profile. So let’s get started!

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

BenchmarkONE

FEBRUARY 28, 2019

And display advertising can be found almost everywhere. In this article, we’ll delve into the pros and cons of search vs. display ad campaigns to give you some ideas for creating your own strategy. There are valid reasons to use search advertising and display advertising—and, savvy marketers combine the two.

Display 76

Display Cost Per Click Ads Campaigns 76

Method and Metric

OCTOBER 18, 2019

App store optimization techniques to boost downloads and drive conversions. As social media use shows some decline while app downloads continue to rise, the question many developers are asking is: How can I optimize my app? This guide aims to provide an overview of ASO and what you can do for better app store optimization.

Optimization 90

Optimization SEO Keywords Click Rate 90

seo.co

NOVEMBER 18, 2021

Fortunately, the basics of Google Search Console (GSC) –formerly Google Webmaster Tools–are more approachable than you might think, and throughout this “ SEO Beginner’s Guide, ” we’ll introduce you to the highlights of the service for website owners and digital marketers. CTR (Click Through Rate). Impression. By date range.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Optinmonster

JANUARY 29, 2024

SEO Improvement : Boosting organic search rankings. This involves creating SEO-optimized content that ranks well in search engines, driving organic web traffic. This is often achieved through a mix of SEO (search engine optimization) , social media marketing , and content partnerships. Email marketing tools (e.g.,

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Optinmonster

JUNE 7, 2024

Not only will this help you offer a good user experience (UX), but it will also improve your search engine optimization (SEO) and ranking potential in the search engines. Optimize for Calls By Using A/B Testing There are many ways you can test your website to see what works and what doesn’t.

Marketing Websites 87

Marketing Websites Paid Search Agency Click Rate Copywriting 87

Convert

NOVEMBER 12, 2020

In a move to improve the quality of site content that the Google search index displays to its users, the new page experience update will push marketers and search engine optimizers to up their game and create more meaningful experiences. This update is about to shift the way marketers use SEO to rank high in search results.

Google 105

Google SEO Lead Ranking Lead Scoring 105

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is SEO? Benefits of SEO. Hold those horses!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

SEO 100

SEO Marketing Websites Optimization Domain 100

ClearVoice

JUNE 27, 2022

This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. To figure out how to make SEO, SEM, and content marketing work together, you must first understand how each one works. What’s the difference between SEO and SEM?

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Funny enough, this technical SEO is not all that technical. What is SEO (Search Engine Optimization) and why do you need it. Can I do SEO on my own?

SEO 98

SEO Practices Best Practices Lead Ranking 98

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. And, more importantly, how we can use these findings to guide strategic SEO campaigns.

SERP 120

SERP Features Top of Funnel Display 120

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Comparing SEO and PPC. Search Engine Optimization. How does SEO fare for your business, and what are some of its pros and cons?

Paid Content 121

Paid Content Organization Campaigns PPC 121

seo.co

JULY 28, 2020

Organic Traffic as Part of SEO. + Position and Click-Through Rate (CTR). + Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. But what exactly is organic traffic, and how does it work in the context of SEO? Organic Traffic as Part of SEO.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. However, amidst these daily optimizations, it’s crucial not to lose sight of the bigger picture. Pay attention to click-through rates (CTR), conversion rates, and cost per click (CPC).

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Moz

MAY 17, 2020

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. How high do you think their CTR is?

Case Studies 73

Case Studies Case Study Studies SEO 73

ClearVoice

MAY 10, 2022

Meta descriptions are one of the most important aspects of search engine optimization for your web content. It’s worth your time to understand how meta descriptions work and learn to write strong copy that will help improve your SEO rankings and encourage clicks. Let’s dive in. What is a meta description? Make it unique.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Optinmonster

MAY 3, 2024

What is a good CTR for Google Ads? If you want to see better results from your Google Ads, you need to improve your CTR (click-through rate). If you want to see better results from your Google Ads, you need to improve your CTR (click-through rate). In this article, we’ll share what is a good CTR rate for Google Ads.

CTR 60

CTR Paid Search Agency Ads Google 60

KoMarketing Associates

NOVEMBER 27, 2018

As such, we have very frequently received questions from clients asking how exactly they can get content in the featured snippets, as well as how Google determines the content to display. Google automatically displays results for queries such as “What time is it in Florida?”. Think “quality over quantity.” but only if it makes sense.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

Hubspot

OCTOBER 27, 2020

Alternatively, perhaps you need to employ a strategic schedule to make sure your ads are only served at the most relevant times so that you can achieve optimal ROI. Lower Click-Through Rates (CTRs). Update the background color of your display ads. Let's explore those, next. 3 Signs Your Audience Has Ad Fatigue. Less Engagement.

Paid Content 101

Paid Content Paid Search Agency Ads Paid Social Agency 101

Martech Advisor

DECEMBER 19, 2019

Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Optimize for Voice Search. Aim for Position Zero.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Moz

FEBRUARY 4, 2020

So, let's dig deep into some examples and the implications for SEO. At a glance, you can see which keywords displayed a featured snippet (the scissor icon), owned that featured snippet (highlighted in blue), as well as your organic ranking for those keywords. What does this mean for Moz? First, a product announcement.

Positioning 72

Positioning De-duplication CTR SERP 72

Valasys

OCTOBER 22, 2019

However, to optimize sales conversions marketers need to scrutinize the behavior of their customers once they get converted on several platforms across the web & optimize their experiences. A B2B landscape comprising the website design as well as the landing pages are crucial to the optimize audience experiences.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Moz

SEPTEMBER 7, 2020

SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. We use Search Success for multiple projects on a daily basis, whether we’re assisting a client with a specific topic or we’re carrying out optimizations for our own domains. FYI: there’s an API.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Hubspot

JUNE 3, 2020

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. The factors that determine your Quality Score include: The click-through rate (CTR) of the keyword and its corresponding ad. The CTR of the display URLs in the ad group.

PPC 100

PPC Campaigns Paid Search Agency Adwords 100

Hubspot

OCTOBER 2, 2018

GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. For example, at HubSpot, our technical SEO manager Victor Pan is a verified owner.

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

NetLine

JULY 27, 2023

I had a lot of rejection at first because of my strong background focused on media, but then social media happened, and I dove in head first by creating a popular aggregate site for women in comedy, and grew my SEO and promotion chops. For awareness, branding and promo boosting, short-form video ads or display.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52