Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. This is a nice added bonus for companies who already create video content for YouTube or Facebook. Educating your audience is a tried-and-tested tactic for brands looking to sell via video.

Video Marketing 142

Video Marketing Brand Identity Branding Best Practices 142

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. It essentially means, “being genuinely helpful online and maybe selling eventually.” In social selling, sales professionals are playing the long game instead of eyeing immediate returns.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Martech

AUGUST 3, 2021

“We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. ” To say Vevo has a presence on YouTube is an understatement. We sell more and more CTV inventory. Collect videos from record companies, push them to YouTube and other channels and run ads against them.

Video Marketing 115

Video Marketing Cross-Selling Youtube Lead Ranking 115

Unbounce

JUNE 28, 2022

Social commerce is the perfect blend of ecommerce and social media marketing—selling products directly on social media. Source: YouTube. Source: YouTube. Page-level targeting is also a great way to improve cart sizes with cross-selling recommendations. Sell more seashells going social.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Optinmonster

MAY 11, 2023

You can also practice social selling and build the personal relationships that eventually lead to sales. If you’re a B2B brand selling to other business owners, LinkedIn is probably the best. People often use YouTube as a search engine to find video tutorials, reviews, product showcases, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Outgrow

FEBRUARY 12, 2023

Cross-sell and Open-up Your Product Inventory When cross-selling, you’re basically recommending products that complement your customer’s primary purchase. For example, to someone who is buying a Bluetooth speaker you can easily cross-sell a case for it, or if it’s a camera then recommend a camera bag, battery, or lenses.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Buffer

JANUARY 18, 2023

You can ask either tool any question, for example, “Write an Instagram caption for an image depicting a toddler holding a teddy bear intending to sell the teddy bear” or whatever suits your tone. Stan Price : Free trial, then $29/month Description : Stan is a platform that allows you to sell digital products.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Convert

AUGUST 20, 2020

For example, you have an ecommerce site that sells shoes. Key #5: Cross-Selling and Upselling. Ivan Kreimer, freelance content marketer, says it best: “Try to target everyone, and you will sell to no one.”. Key #5: Cross-Selling and Upselling. Have you ever watched a video on YouTube?

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? But I want to ask you a question that has probably already crossed your mind. YouTube Matters This post isn’t a bash on YouTube – far from it. My video marketing is kick ass!”

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Valasys

MARCH 20, 2024

If you sell camping gear, find affiliates focused on outdoor activities like hiking, climbing, and survivalism. Beauty brands often collaborate with micro-influencers on YouTube and TikTok to market their cosmetics. Cross-promotion can be a win-win. Cross-promotion through affiliates capitalizes on this.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Hubspot

APRIL 3, 2019

If you sell 10,000 reams of paper at $100/ream and then raise the price to $150 per ream and sell 7,000 reams, your elasticity of demand would be -0.88. Cross Price Elasticity. Cross elasticity of demand measures how responsive the demand of a product/service is when the price for another product/service changes.

Elasticity 77

Elasticity Pricing Price Cable 77

Oktopost

OCTOBER 27, 2021

Listen to the podcast: For more thought leadership on marketing and sales alignment, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. VP of Sales, Jason Stone, of Oktopost takes the hot seat. Watch the recording: Want to hear more from renowned marketing and sales leaders? Catch all episodes here.

B2B Thought Leadership 62

B2B Thought Leadership Transparency Thought Leadership Leads 62

Martech

JUNE 23, 2022

Instead, game publishers create and sell inventory for advertisers after the game is released. Cross-promotions in-game and on other channels. One of the easiest low-cost ways to get started with in-game advertising is also one of the newest – dynamic in-game advertising. Get the daily newsletter digital marketers rely on.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 100

Marketing Insider Group

NOVEMBER 15, 2021

“The #1 thing that’s helped grow my social media following has been cross-pollinating my audience. I also share my YouTube videos on Twitter and via email to help build my following there as well.” Whenever someone signs up for my email list, they get a friendly CTA to follow me on Twitter. Probably not!

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Webbiquity

APRIL 30, 2020

Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Many Instagram “influencers” have fake followers and want to sell their Instagram account. You need a cross-channel approach to get maximum exposure.

Tools 234

Tools Social Media Social Networks Work Management 234

SpotMe Blog

MAY 24, 2021

Ever watch a YouTube unboxing or product review where the person just talks about the product, but never actually shows you how to use it? Sure, you could just record a video and put it on YouTube, but it wouldn’t be as effective or fun for your potential customers. Upsell or Cross-Sell With a Deminar!

Webinar Metrics 52

Webinar Metrics Conversion Cross-Selling Youtube 52

Hubspot

AUGUST 22, 2022

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

Marketing Budget 62

Marketing Budget Trends Cross-Selling Marketing & Strategy 62

Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. WE is aimed towards younger viewers, so it's no surprise that broadcasts have expanded to Twitch and YouTube. Warning: Twitch can get highly addicting.

Brand Identity 96

Brand Identity Branding Broadcasting Paid Search Agency 96

Scoop.it

SEPTEMBER 30, 2021

billion people are active on social media, which will soon cross 4.41 The popular social media platforms ranked based on the number of active users are Instagram, Facebook, YouTube, WhatsApp, and Facebook Messenger. YouTube: 2.290 billion (popular video sharing platform). Globally, over 3.6 billion by 2025. Promotional Posts.

Social Media 67

Social Media Trends Media Cross-Selling 67

Martech

DECEMBER 29, 2022

Real-time ads and cross-channel amplification. With video-social platforms like Twitch, YouTube and TikTok in the mix, different formats will also need to work together to complement one another.”. You have to actively seek them out and include them not for selling, but for sharing and co-creating.”.

Advertising Agencies 110

Advertising Agencies Advertisements Advertising Paid Search Agency 110

Biznology

MAY 1, 2018

Never be afraid of pitching, selling, engaging, facilitating, supporting, and proving the sort of solutions that drives you forward towards the goal—converting,, transitioning, engaging, subscribing, and—ultimately—selling. Once you attain a level of popularity, even if it’s inorganic, then you’ll have a lot more freedom.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Martech

MAY 24, 2023

There were bigger business divisions that wanted me to come and do digital for them, but at GE at the time, the transportation business would have had to be willing to sell me to the energy business and they weren’t willing to do that. And I love how cross-functional it is, especially digital marketing. Get MarTech!

Budget Programs 96

Budget Programs B2B Thought Leadership Paid Search Agency Thought Leadership 96

Martech

JULY 26, 2023

They took out the products that used to sell from $100 to $200. And you had to be able to show the permit when you crossed the border. If you’re using YouTube and say our videos have been hit this many times, okay, but how many people viewed it? They were called log analyzers. They took over in a matter of years.

Startups 88

Startups Cross-Selling Press Analytics 88

Sprout Social

FEBRUARY 24, 2022

Stats around revenue : Contributed to increasing revenue by $X, or contributed to selling out 200-ticket events through audience targeting. The Profile Performance Report can highlight your impact and metrics per network, while Cross-Channel Reports give you a big picture look at outcomes across all social profiles.

Social Media 103

Social Media Template Media Cross-Selling 103

Sprout Social

DECEMBER 6, 2023

Focus on showcasing how your tool or service creates value in the life of your influencer partner, rather than standard solution selling. Shopify Gartner’s study on B2B buyer influencers found that YouTube informed 65% of recent B2B purchase decisions, making it the most popular platform for research.

Work Management 114

Work Management B2B Marketing Marketing Management Paid Search Agency 114

ClickZ

JANUARY 19, 2021

Channels like YouTube and Spotify have implemented clever ways to insert 15 or 30 second non-skippable ads but generally, traditional ads aren’t overly efficient. Dealer networks that sell on behalf of a brand manufacturer need online reach that’s scalable and sustainable. How do brands reach out to tell people about their products?

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

Hubspot

APRIL 2, 2021

Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Nobody knows exactly what the impact will look like yet," he added, "but we, in the industry, are crossing our fingers and hoping for the best.".

Buy 88

Buy Work Management Cost Per Thousand Marketing AI 88

ClearVoice

JUNE 2, 2023

Google also owns the second-largest search engine, YouTube. Did you know that Google tried to sell out to Yahoo for 1 million dollars when it was just a small company back in 1999? Google is the world’s most popular search engine and the most popular website. So much so that in 2006 “Google” was officially recognized as a verb.

Privacy 64

Privacy Cross-Selling SEO CAN-SPAM 64

ClickZ

AUGUST 6, 2020

Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. Three out five tech giants (Amazon, Apple, and Google) spotted the huge interest in connected TV and now sell not only hardware that makes your TV set connected, but also offer their own environments where viewers get to enjoy the content.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Martech

AUGUST 4, 2021

We have a presence on YouTube and a large CTV presence on more than 15 channels,” said JP Evangelista, SVP Content, Programming and Marketing at Vevo. We sell more and more CTV inventory. Too many messages that don’t cross the threshold for acceptability risk leaving a customer feeling betrayed.

Cable 106

Cable Bundling Work Management Cross-Selling 106

Convince & Convert

OCTOBER 16, 2015

You can find them on nearly every social media channel, and although most businesses lack the resources to maintain this type of presence, their mixed media approach and cross-channel branding efforts are noticed, loved, and effective. Check out the GoPro YouTube page. So, how do you become more like Coca-Cola ?

Effectiveness 165

Effectiveness Storytelling Content Cross-Selling 165

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? What are online reputation monitoring tools?

Marketing AI 93

Marketing AI Work Management Marketing Management Business 93

ClearVoice

JULY 22, 2022

Due to the more personal nature of email, brands often include an anchor-text CTA that points the reader to a helpful piece of content (but doesn’t sell to them). American Red Cross. The juxtaposition of content on the American Red Cross website is a prime example of effective packaging around a call-to-action.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Customer Experience Matrix

MARCH 4, 2014

Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. After all, it''s easier to add value when selling to existing customers, there are fewer synergies between acquisition and marketing automation (i.e.,

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

ConvertKit

OCTOBER 26, 2021

It’s not all that different from making a video and uploading it to YouTube. The demand for instant gratification is insatiable and once you cross into celebrity territory, the product isn’t just what you’re creating anymore, it’s you. Think TikTok, YouTube, Facebook, and Instagram. Accessibility vs competition.

Curation 80

Curation Cross-Selling Internet Marketing Youtube 80

SmartBug Media

SEPTEMBER 8, 2021

That means publishing your video to both YouTube and your website, but linking to your website rather than YouTube when appropriate. This same model can even be used to entice current customers to watch new feature videos for upsell and cross-sell opportunities.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Hubspot

AUGUST 25, 2022

The goal, of course, isn’t to sell them anything, but to see how things are going and if there’s anything you can do to help. It may seem counterintuitive, but sometimes when you’re in a sales slump, it helps to focus on activities that you’re good at that aren’t directly related to selling. Connect with a cross-functional team.

Work Management 83

Work Management Cold Calling Marketing Management Cross-Selling 83