Zoominfo

JULY 14, 2023

Align with key stakeholders Cross-functional alignment is an essential yet often overlooked step in building a B2B marketing strategy. Without cross-functional alignment, you run the risk of miscommunication, which can lead to ineffective lead management, inefficient sales processes, and missed opportunities.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Convert

DECEMBER 23, 2021

You’d want to be able to track, analyze, and forecast your key eCommerce performance metrics and KPIs (key performance indicators) like: ROAS (Return on ad spend) Customer LTV (Lifetime value) Cart abandonment rate AOV (Average order value), and more. Utilize ML & AI to Recommend Similar Products/Upsells/Cross-Sells.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

Convert

NOVEMBER 8, 2022

No cross-app data sharing unless users accept it. For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Outbrain

SEPTEMBER 27, 2021

Knowing the difference might not be the single most important thing you need to be aware of as a marketer, but this knowledge will come in handy when you’re speaking to your clients or cross-department managers who may assume these two separate terms mean the same thing. Cross-department alignment. support your marketing goals overall.

Advertising Agencies 34

Advertising Agencies Paid Content Paid Search Agency Advertisements 34

Single Grain

SEPTEMBER 14, 2022

” Which brings us to the idea of marketing in the metaverse: Metaverse marketing is an innovative marketing concept in which brands sell their products or services in the metaverse and provide an immersive digital experience to consumers. By 2026, it is estimated that 30% of companies will be selling in the metaverse.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Single Grain

AUGUST 18, 2023

Creating Relevant High-Quality Content 53% of companies are improving the quality of their content – and for a good reason: Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. Challenge Hestan Culinary sells chef-grade cookware.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

NOVEMBER 14, 2023

Naturally, this is hardly ideal if you plan to increase your ROAS (Return on Ad Spend) or simply tighten the purse strings. B) Google Display Network Google’s Display Network lets you place ads on a network of millions of websites that have chosen to sell ad space in their content. You can also run call-only ads, and shopping ads.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Single Grain

AUGUST 24, 2022

With digital advertising services, you can improve your return on advertising spend ( ROAS ). If you leverage retargeting along with other channels, you can sell 50% more. Single Grain specializes in: Helping their clients drive more traffic and increase ROAS through effective paid advertisement campaigns. American Red Cross.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Single Grain

DECEMBER 6, 2019

Video is by far the most popular way customers want to learn about new products : And don’t just think YouTube. Imagine that you’ve recorded a video for your YouTube channel. Instead of just publishing it on YouTube, you could also: Get it transcribed so you have a text version of the video. The Complete Guide to YouTube SEO.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145