LeanData

JUNE 11, 2015

Do you sell to people or companies? It’s an old adage – Marketers sell to people not companies. So when I ask, do you sell to people or companies, I don’t mean existentially. I mean more specifically, “Do you sell groceries to my aunt or technology to LeanData via me?” Does your sales team target key accounts?

Account Based Marketing 40

Account Based Marketing Organization Enterprise Management ABM 40

LeanData

JUNE 11, 2015

Do you sell to people or companies? It’s an old adage – Marketers sell to people not companies. So when I ask, do you sell to people or companies, I don’t mean existentially. I mean more specifically, “Do you sell groceries to my aunt or technology to LeanData via me?” Does your sales team target key accounts?

Account Based Marketing 40

Account Based Marketing Organization Enterprise Management ABM 40

LeanData

JUNE 11, 2015

Do you sell to people or companies? It’s an old adage – Marketers sell to people not companies. So when I ask, do you sell to people or companies, I don’t mean existentially. I mean more specifically, “Do you sell groceries to my aunt or technology to LeanData via me?” Does your sales team target key accounts?

Account Based Marketing 40

Account Based Marketing Organization Enterprise Management ABM 40

LeanData

JUNE 11, 2015

Do you sell to people or companies? It’s an old adage – Marketers sell to people not companies. So when I ask, do you sell to people or companies, I don’t mean existentially. I mean more specifically, “Do you sell groceries to my aunt or technology to LeanData via me?” Does your sales team target key accounts?

Account Based Marketing 40

Account Based Marketing Organization Enterprise Management ABM 40

Biznology

AUGUST 2, 2013

Photo credit: Wikipedia. IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. Work cross functionally to explore this premise and make it happen. When Web 1.0 Use the outside inside.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Content Marketing Institute

OCTOBER 16, 2018

This kind of content is the equivalent of a best-selling novel – people invest in it and gobble it up. Powerful #SEO content is the equivalent of a best-selling novel that people gobble up, says @JuliaEMcCoy. Cross-check your findings on another tool to make sure you hit that sweet spot. Click To Tweet.

Long Tail Marketing 101

Long Tail Marketing Google Domain Keywords 101

Biznology

JANUARY 19, 2012

Image via Wikipedia. As Brian Sheehan says: “It allows the kind of cross-functional selling marketers dream about in a privacy-safe, user-controlled environment that consumers dream about. Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences.

Advertisements 80

Advertisements Advertising Mobile Advertising Wikipedia 80

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). A focus on conversion doesn’t mean a focus on a hard sell. Building lists, attracting an audience, being showered in likes and follows and comments are all great, but none of that pays the bills. By paying attention to the details other than the content.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. Such CX will not only retain your existing customers, but they’ll also be more receptive to your upselling and cross-selling offers. The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. The Hero's Journey.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Terminus

JULY 18, 2017

” (Thanks, Wikipedia!). Upsell/Cross-Sell. The goal of upsell and cross-sell campaigns is to increase the average contract value of your current customer base. So, what are we talking about when we say account-based marketing plays ? How are plays different from campaigns? Customer Marketing Plays.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Moz

JANUARY 28, 2019

A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content. If your website sells dog houses, a link from the Society of Dog Breeders matters much more than one from the Roller Skating Association.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Hubspot

MARCH 27, 2015

Terms like “globalization,” “marketing myopia,” and the “glass ceiling” have appeared first in HBR according to Wikipedia. This is definitely one of the groups you should keep HBR in your cross-check and with no barrier to entry, there’s no reason not to. My Personal Recommendations: 5) Sales / Marketing Executives (CSO/CMO).

Linkedin 28

Linkedin Peer-to-peer Wikipedia Cross-Selling 28

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). 4) None of the following are community platforms: Wikis, Blogs or Forums. advertising.

Social Media 100

Social Media Communities Wiki Work Management 100

The Marketing Blender

MAY 4, 2021

From Wikipedia: “The CMO is responsible for facilitating growth, sales and marketing strategy. As a result, they were losing key opportunities to competitors and unable to cross-sell and upsell their additional services. They must work towards objectives, such as revenue generation, cost reduction, or risk mitigation.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

Biznology

SEPTEMBER 20, 2012

Photo credit: Wikipedia. I’ve been talking to a number of marketers from a cross-section of companies over the last few months, and I am afraid that from my vantage point, the answer is that we don’t know our customers well enough. Publishers that sell to schools with no teachers on staff. I see it everywhere.

Cross-Selling 80

Cross-Selling Wikipedia Custom Publishing Focus Group 80

The Marketing Blender

APRIL 22, 2021

From Wikipedia: “The CMO is responsible for facilitating growth, sales and marketing strategy. As a result, they were losing key opportunities to competitors and unable to cross-sell and upsell their additional services. They must work towards objectives, such as revenue generation, cost reduction, or risk mitigation.

CMO 52

CMO Work Management Marketing Management Paid Search Agency 52

Porch Group Media

JUNE 25, 2019

Wikipedia). Cross-sell/Upsell: Abandoned Cart, Abandoned Browser, Next Best Offer, First Order. Starting with the basic definition, a customer data platform or CDP, is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems.

Ideal Customer Profiles 40

Ideal Customer Profiles First-Mover Advantage Marketing Management Touchpoints 40

Convince & Convert

MAY 31, 2012

When I say B2B, I immediately think, “Oh, the company’s just fine, that sells software subscriptions.’ Eric : When I did step on the nail, I did read the Wikipedia entry on tetanus and it scared the crap out of me. Eric : In fact, I still have the Wikipedia page up in a tab in Chrome. Eric : Yes.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Customer Experience Matrix

AUGUST 3, 2007

The general topic of diffusion of innovation has always intrigued me, and it would be fun to map QlikView against the usual models (hype curve, chasm crossing, tipping point, etc.) If the individual making the claims has personal credibility, or better still independent decision-making authority, this is good enough to sell the product.

Case Studies 120

Case Studies Vendors Case Study Wikipedia 120

Moz

JULY 17, 2019

This search result focuses on surfacing and re-publishing content in ways that feed Google’s cross-device monetization opportunities better than simple websites ever could. It also helps Google identify, serve and monetize new cross-device search opportunities, as they continue to expand.

SERP 50

SERP API Mobile Advertising Verticals 50

Hubspot

DECEMBER 5, 2016

This cross-eyed feline is closer to matching Kim Kardashian's 88.3m The pint-sized pup mainly partners with animal rescue organizations and charities, but he also has an online shop that sells mugs, shirts, and other goods emblazoned with his toothy visage. 3) Nala: @nala_cat. Number of Instagram followers: 3.1m.

Viral Marketing 28

Viral Marketing Advertising Agencies Social Media Paid Search Agency 28

Hubspot

DECEMBER 21, 2010

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Use it to market, cross sell and up-sell, and to establish a relationship with customers over time.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

Buzz Marketing for Technology

JUNE 27, 2008

Podcast Powered by podPress (v8.8).

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Convert

AUGUST 24, 2022

Wikipedia definitions to level the playing field. If you sell software, customers might want to see a case study that they can relate to. To get everyone in your organization on board with the creation process, you have to sell its merits. So I will give you yet another one. or “Why didn’t you complete a purchase today?”.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

QuanticMind

OCTOBER 25, 2017

Lower barrier to selling software – Software as a service (SaaS) and freemium (initial free trial with the option to upgrade to a paid subscription) are have become extremely popular business models with strong adoption. The company also ran a text-based ad service known as ClickRiver to drive external traffic to hard-to-sell products.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Parse.ly

SEPTEMBER 24, 2018

The most widely understood knowledge graph has been built up over years by the Wikipedia project, and its related projects, such as Wikidata. The idea here is that, in Wikipedia, we know that Elon Musk is not just a person, but also a well-known person, and one who is the CEO of several important companies, such as Tesla and SpaceX.

Lead Ranking 70

Lead Ranking First-Mover Advantage Wikipedia Internet Marketing 70