Salesforce Marketing Cloud

APRIL 25, 2024

It takes well-trained agents with the right customer service skills. This puts them in a unique position to spot – and act on – opportunities for cross-selling and upselling. Good customer service is so important that brands can use it as a way to differentiate themselves from the competition.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Mereo

AUGUST 20, 2020

How are we training our people about the buyer? Sales training is often mistaken as a synonym for sales enablement. While this is not true, much of the confusion comes from the fact that training is a vital part of sales enablement. Training content should include education on the buyer (e.g. Are they aligned?

Ideal Customer Profiles 67

Ideal Customer Profiles Cross-Selling Marketing Proposals Buyer's Journey 67

Mereo

MARCH 1, 2023

Many B2B organizations already practice some form or another of value selling — because most organizations understand they need to be driving key outcomes for buyers to succeed for the long-haul. This value selling tool effectively activates teams to cross-sell solutions after an acquisition or merger.

Lead Scoring 41

Lead Scoring Lead Ranking Organic Leads Organization 41

Rev

AUGUST 23, 2023

The product is designed to be self-serve, so users can easily sign up, onboard, and start using it without the need for extensive training. Expansion opportunities and cross-selling: Designing for converted users also involves identifying expansion opportunities within the existing user base.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Salesforce Marketing Cloud

MAY 5, 2022

Communications service providers are already benefiting from remote support software as 75% use it for virtual onsite job training. Agents can also get a boost with upselling or cross-sell opportunities. It brings agents into customers’ homes virtually, removing the visual gap and ending their frustration faster.

Customer Satisfaction 97

Customer Satisfaction Cross-Selling Software Differentiation 97

DiscoverOrg

MARCH 3, 2017

Prospecting is critical – both in terms of acquiring new business and generating upsells and/or cross-sells from existing business. Second, is the investment the organization makes in training and coaching their sales team , gathering and distilling important information, and developing and disbursing content.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Hubspot

MARCH 19, 2018

New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. The Challenge: Selling today requires more resources. Upselling and cross-selling are still more effective techniques than selling new business opportunities. We’ve got a few ideas.

Allocation 99

Allocation Cross-Selling Work Management Marketing Management 99

Mereo

FEBRUARY 23, 2022

Whether you believe these inflationary trends are transitory or longer lasting, as a business selling goods and services to other businesses you are likely to be raising prices to recover rising wage and supply costs and to try to maintain your margins. cross-sell or up-sell). Acknowledge the underlying concern (empathy).

Pricing 45

Pricing Price Cross-Selling Bundling 45

ViewPoint

JUNE 24, 2016

We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. ESR), author of How Winners Sell, and a prominent social media force—we made a conscious effort to stay in touch.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Adobe Experience Cloud Blog

JANUARY 23, 2018

By the year 2020, the consumer experience is expected to surpass cost and product as the primary differentiator among different brands. Employing and training employees requires an investment of both time and resources. Moreover, training and onboarding can add additional costs.

Paid Search Agency 134

Paid Search Agency Cross-Selling Gartner Thought Leadership 134

Marketing Insider Group

SEPTEMBER 14, 2015

Selling has become more costly and collaborative. Better training : Training needs to enable sales professionals with “value messaging” skills to deliver better insights that differentiate themselves from competitors and communicate real customer value to close sales. Package your content assets.

Content Marketing 100

Content Marketing Planning Cross-Selling Paid Search Agency 100

Kaon

JULY 2, 2015

According to Qvidian, on average it takes a sales representative up to nine months to get up to speed on a product line and roughly one year to become really effective in selling those products. This results in a generalized selling pitch, making the sales experiences less than stellar.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Hubspot

JULY 13, 2020

Check out HubSpot’s free sales and marketing alignment resources to help you improve cross-team communication and collaboration. Sales Training & Preparation Checklist. ?? What is the current training process for your reps? Here are some tips for coaching and training salespeople.). ?? Sales Audit Checklist.

Marketing Management 69

Marketing Management Cross-Selling Training Forecasting 69

Engagio

APRIL 13, 2020

Ideally, this allows your account executives to start subtly bringing up what differentiates you from your competitors, show what value your product offers that others don’t, and get ahead of the competition so that the prospect doesn’t even start talking to representatives from the other companies. And it’s free!

Intent Data 127

Intent Data Intent Multi-Touch Attribution Bombora 127

Salesforce Marketing Cloud

OCTOBER 12, 2021

The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts. Screenshot from this Future of Selling video (1:13). Another differentiator between the two: their perspectives around recurring revenue.

Cross-Selling 98

Cross-Selling Organic Leads Forrester Forecasting 98

Kaon

JUNE 26, 2019

At the seminar in Santa Clara, Spandana Lakkaramju, Global Digital Marketing Manager at Cisco, demonstrated their CX Product and Services Catalog application – a virtual, fully interactive, 3D catalog containing every piece of hardware Cisco sells.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Differentiation from Competitors Ask yourself this: How many competitors are in my market? Then ask: How is my company different?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Mereo

JUNE 11, 2020

A formal sales enablement program can empower your market-facing teams to connect in more meaningful conversations with buyers, to convey consistent, compelling and differentiated value propositions, and to level-up salespeople skills. Sales training is never a once and done event. Buyer Journey Alignment.

Buyer's Journey 45

Buyer's Journey Cross-Selling Case Studies Training 45

ClickZ

OCTOBER 23, 2020

Their motive is to understand customer needs and opportunities for competitive differentiation. It makes outreach more personalized, speeds up onboarding procedures, and makes up- or cross-selling based on insights generated by AI from current user data.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Mereo

JULY 29, 2021

We complemented our online research with 15 in-depth buyer and seller interviews focused on C-level executives that procure and sell software, as well as product management and sales executives of software providers — representing the spectrum from SMB to enterprise companies. Simplifies scaling as the business requires.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

ClearVoice

JANUARY 24, 2019

Alan: My book, ‘The Age of Ideas’ I looked at companies I really respected, that had been able to achieve commercial success without what I’d call “selling out.” Now, he works with an amazing cross-section of brands — from Coca-Cola to Bathing Ape, the biggest of the big and the coolest of the cool. Repeat and repeat.'

Creativity 75

Creativity Branding Brand Identity Ad brokers 75

SalesIntel

JANUARY 24, 2024

Understanding this metric, differentiating between gross and net sales efficiency, and comprehending its significance in the context of the SaaS industry are critical aspects for driving your business forward. Prioritize ongoing training and development to equip sales representatives with the necessary skills.

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

The ROI Guy

MAY 16, 2018

In her latest blog, Ms Schenk discusses the importance of Value Messaging, which is often overlooked or de-prioritized by sales enablement groups, placed well behind budgets and resources spent developing and delivering the latest training class, or automating sales content management.

Cross-Selling 49

Cross-Selling Budget Programs Click Rate Class 49

Digital B2B Marketing

JUNE 29, 2011

The objectives, outlined below, are admirable: Define transparent, standardized and consistent metrics and measurement systems to simplify the planning, buying and selling of digital media in a cross-platform environment. Consider this: Most magazines and newspapers do not sell on an audience impression basis.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

The ROI Guy

JULY 9, 2018

When solutions are commoditizing, and differentiation of the buying experience becomes essential to standing out in the crowd, this result is perhaps the most troubling of all. What if you could have the differentiating value messaging you need to better communicate and quantify your unique value to prospects?

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Hinge Marketing

JUNE 17, 2016

Differentiation is the most common—and often the most difficult—marketing issue for professional services firms. Competition within the professional services space is fierce, and many industries are incredibly homogeneous—which makes differentiation that much more difficult. Organizational silos. Have a greater competitive advantage.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Planning Peer-to-peer 48

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Engagio

APRIL 13, 2020

Ideally, this allows your account executives to start subtly bringing up what differentiates you from your competitors, show what value your product offers that others don’t, and get ahead of the competition so that the prospect doesn’t even start talking to representatives from the other companies. And it’s free!

Intent Data 62

Intent Data Intent Multi-Touch Attribution Bombora 62

chiefmartech

DECEMBER 1, 2020

A brand can sell a hardware platform, tap their user network for community-based support and advocacy, and run a marketplace for apps and services offered around its products. Preparation — training and enablement for distributed/decentralized users. And they can be blended together, in short it also depends on the viewpoint.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Hubspot

APRIL 1, 2018

At the time, Reebok was selling more shoes than Nike ). Be determined and differentiate your product in the same way. That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. Metro Trains: Dumb Ways to Die. It was a hit. Anheuser-Busch: Whassup.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

NOVEMBER 13, 2017

At the time, Reebok was selling more shoes than Nike ). Be determined and differentiate your product in the same way. That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. 7) Metro Trains: Dumb Ways to Die. It was a hit. You think I’m small?

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Valasys

DECEMBER 23, 2019

In the words of the ingenious marketing leader Philip Kotler: “Authentic marketing is not the art of selling what you make but knowing what to make.”. Read more: How Omnichannel Reputation Management Assists in B2B Branding. Using AI for B2B marketing, brands can be providing personalized experiences to the customers.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Convert

FEBRUARY 2, 2022

How can you differentiate your brand from the rest? Although they sell sustainable, wear anywhere, high-quality apparel, it’s still a mission-first company. Shoppers are trained to buy, and a great “offer” doesn’t always have to be a 70% discount. Start Building Your Brand Story From The Very First Day.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

SnapApp

FEBRUARY 22, 2016

Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Content should educate and inform rather than interrupt and sell. Now, if you’ve never had the opportunity to see Heidi present, I recommend you make it a priority the next time you cross paths at an event. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

B2B Memes

SEPTEMBER 9, 2010

Initially our sites will concentrate on selling sponsorship, delegate-led events, and high-end research. However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. This is an important balance that we have to get right for each site.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

SnapApp

FEBRUARY 23, 2016

'” Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Content should educate and inform rather than interrupt and sell. Stand out - create content and experiences that differentiate your brand and make a difference in your audience’s lives.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48