Varicent

NOVEMBER 16, 2018

Today’s conversation is with Bill Mahoney , VP Customer Services at SalesLoft , about using key sales tactics in customer success. Beyond that, I spend time on figuring how to scale the business as we grow, involving people, process, and technology so we can do that with the greatest impact on the customer.

Sales Management 45

Sales Management Tactics Top of Funnel Ideal Customer Profiles 45

Seismic

JUNE 3, 2019

With so much competition in the financial services industry, banks are under tremendous pressure to find ways to differentiate themselves. The need for differentiation is also a common theme in banks’ annual reports, where it’s often outlined as a top corporate initiative. So, what can banks do to differentiate themselves?

Differentiation 40

Differentiation Webinar Metrics Cross-Selling Optimization 40

Rev

AUGUST 23, 2023

The product is designed to be intuitive, user-friendly, and capable of delivering value to customers, requiring fewer sales or marketing efforts. Customers should move through the sales funnel almost without even knowing it. They gain hands-on practice with your product or service and get hooked at the outset.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

The ROI Guy

JULY 9, 2018

Each year CSO Insights produces their Buyer Preferences survey, a tally of how buyers are evolving, and how well Sales is able to connect, engage and close in light of a changing environment. Over 70% wait until needs are defined before taking a sales meeting, and almost half have already identified a solution.

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Mereo

AUGUST 20, 2020

Sales enablement programs are never one-size-fits-all. Your sales enablement program can and should be specific, strategic, and catered toward your people, your goals and your needs. Though not every sales enablement program works for every business, there are guidelines to stand-up your strategy or to refresh a stale program.

Ideal Customer Profiles 67

Ideal Customer Profiles Cross-Selling Marketing Proposals Buyer's Journey 67

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Marketing Insider Group

SEPTEMBER 14, 2015

This has massive implication for everyone in sales and marketing. But the sales process is also now longer and more complex. Selling has become more costly and collaborative. So what can those in sales and marketing do to drive sales success in today’s challenging environment?

Content Marketing 100

Content Marketing Planning Cross-Selling Paid Search Agency 100

Hubspot

MARCH 19, 2018

New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. Balancing sales and relationship management. Building the right sales skills. The Challenge: Selling today requires more resources. Gaining higher prices.

Allocation 100

Allocation Cross-Selling Work Management Marketing Management 100

Sprout Social

JANUARY 3, 2023

The benefits of cross-team collaboration. This creates room for innovative strategies that can help differentiate your brand experience and align your messaging at every point of the customer journey. Sales can tailor messaging to your target audience. Identify who’s who in cross-departmental collaboration.

Social Media 118

Social Media Work Management Marketing Management Media 118

Kaon

JUNE 26, 2019

The common thread between them all is how groundbreaking and impactful these processes have been for their teams, their companies, and their customers. Industry leading speakers at the seminars included: Sarilyn Johnson-Carter, Director of Sales at Bio-Rad Laboratories. Spandana Lakkaramju, Global Digital Marketing Manager at Cisco.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Salesforce Marketing Cloud

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In Get the Sales in 60 Seconds newsletter for the latest and greatest sales content. Discover timely insights and useful tips.

Cross-Selling 98

Cross-Selling Organic Leads Forrester Forecasting 98

Mereo

MARCH 1, 2023

Many B2B organizations already practice some form or another of value selling — because most organizations understand they need to be driving key outcomes for buyers to succeed for the long-haul. marketing campaigns and sales prospecting are more targeted). It can come in handy when launching a new solution to market.

Lead Scoring 41

Lead Scoring Lead Ranking Organic Leads Organization 41

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ViewPoint

JUNE 24, 2016

A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Heinz Marketing

MAY 6, 2019

Yet another great episode this time of Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 60

Sales Management Top of Funnel Work Management Marketing Automation Services 60

Marketing Insider Group

MARCH 28, 2024

Start scaling your e-commerce business with these simple growth hacking tactics. Then, it’s time to manage and execute your plan. As an ecommerce seller, you’ll want to A/B test your product pages since that’s where your sales happen. Once you’ve generated a few testing ideas, work on building out a testing process.

eCommerce 201

eCommerce Tactics Budget Programs Work Management 201

Salesforce Marketing Cloud

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. What your process is matters.” Think of your sales process like a map. It shows you how to get from point A in the sale (finding your prospect) to point Z (closing the deal), highlighting necessary steps along the way. Sound complicated?

Process 59

Process Ad Building Work Management Buyer Personas 59

Salesforce Marketing Cloud

MAY 5, 2022

Communications service providers are already benefiting from remote support software as 75% use it for virtual onsite job training. Agents can also get a boost with upselling or cross-sell opportunities. AI-powered insights can also personalize next-best actions and offers to increase sales.

Customer Satisfaction 97

Customer Satisfaction Cross-Selling Software Differentiation 97

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Mereo

JUNE 11, 2020

Sales enablement has been a vital business strategy for the past decade, but many programs remain in their infancy. In 2017 the marketplace saw a large uptick in sales enablement program launches. But according to the CSO Insights 5 th Annual Sales Enablement Study , maturity and progress has been slow to follow.

Buyer's Journey 45

Buyer's Journey Cross-Selling Case Studies Training 45

Heinz Marketing

JULY 1, 2019

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. It’s time for another episode of Sales Pipeline.

Top of Funnel 74

Top of Funnel Account Based Marketing Marketing AI Enterprise Management 74

Convert

FEBRUARY 2, 2022

In fact, many eCommerce businesses rely on sales generated during this time to make their year-end totals. boost in retail sales during the holiday season compared to last year. Online sales surged 61.4% He also told CNBC that in terms of holiday sales, 2021 has proven to be the strongest year in the last 17 years.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

ClickZ

OCTOBER 23, 2020

As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment. Automation is possible in 30% of sales activities. McKinsey & Company further states that automation is possible in 30% of sales activities.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

The ROI Guy

MAY 16, 2018

This was my impression of Tamara Schenk, the first time I saw her present at a Sales Enablement conference. More than generous to share her first-hand wisdom on the best ways to boost sales effectiveness, and most recently, sharing her latest insights as a Research Director for CSO Insights. These are often paired as “Use Cases”.

Cross-Selling 49

Cross-Selling Budget Programs Click Rate Class 49

Heinz Marketing

NOVEMBER 5, 2018

A few years ago we started a weekly podcast, Sales Pipeline Radio, which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Thanks so much to our sponsor, MailTag.io. MailTag.io MailTag.io is another.

Top of Funnel 66

Top of Funnel Work Management CMO Marketing Management 66

Mereo

JULY 29, 2021

Our solution management experts at Mereo independently researched 20 B2B software companies, including application and platform providers. Is packaged to encourage initial adoption as well as cross-sells and up-sells of new features and associated modules. Integrating Key Pricing Principles. User and Module–based Pricing.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

Salesforce Marketing Cloud

FEBRUARY 6, 2024

On the surface, sales seems like a simple concept: One person buys something from another. If you’re interested in starting a career in sales, you’re in the right place to learn the fundamentals. If you’re interested in starting a career in sales, you’re in the right place to learn the fundamentals.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Content should educate and inform rather than interrupt and sell. Image source: @quary.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Valasys

DECEMBER 23, 2019

Data-driven storytelling infuses an element of trust in the minds of the marketers & positively drives the singularity of customer experience management (CXM), which will be more vital than ever before in the coming year 2020. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. For our client Elevate Adventures, this meant a concise, step-by-step for the process of facilitating a nature experience for nonprofit organizations.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. For our client Elevate Adventures, this meant a concise, step-by-step for the process of facilitating a nature experience for nonprofit organizations.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. '” Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Content should educate and inform rather than interrupt and sell. Image source: @quary.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Hinge Marketing

JUNE 17, 2016

Differentiation is the most common—and often the most difficult—marketing issue for professional services firms. Competition within the professional services space is fierce, and many industries are incredibly homogeneous—which makes differentiation that much more difficult. Organizational silos. Enjoy greater margins.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Planning Peer-to-peer 48

Hubspot

APRIL 1, 2018

Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. At the time, Reebok was selling more shoes than Nike ). In 1988, Nike sales were at $800 million ; by 1998, sales exceeded $9.2

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

NOVEMBER 13, 2017

Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. At the time, Reebok was selling more shoes than Nike ). In 1988, Nike sales were at $800 million ; by 1998, sales exceeded $9.2

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. For our client Elevate Adventures, this meant a concise, step-by-step for the process of facilitating a nature experience for nonprofit organizations.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60