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5 Value Selling Practices Leading B2B Organizations Follow

Mereo

Many B2B organizations already practice some form or another of value selling — because most organizations understand they need to be driving key outcomes for buyers to succeed for the long-haul. Marketing agrees on which buyers to target, where to reach them and what matters most to them.

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5 Must-Have Elements in a Successful Sales Enablement Program

Mereo

How are we training our people about the buyer? Sales training is often mistaken as a synonym for sales enablement. While this is not true, much of the confusion comes from the fact that training is a vital part of sales enablement. Training content should include education on the buyer (e.g. Are they aligned?

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

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Do Sales Reps Matter Anymore? Yes, If Business Value is the Focus

The ROI Guy

When solutions are commoditizing, and differentiation of the buying experience becomes essential to standing out in the crowd, this result is perhaps the most troubling of all. What if you could have the differentiating value messaging you need to better communicate and quantify your unique value to prospects?

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The 17 Best Advertisements of All Time

Hubspot

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). It was a breaking story across the marketing and advertising industry. of the vodka market.

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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? What Is a Marketing Campaign? A marketing campaign is a variety of content assets centralized around one message.

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5 Things Your B2B Buyer Wants You To Stop Doing

Hinge Marketing

And over the course of hundreds of pitches, I’ve developed a keen sense for what really works when selling to senior executives and the C-suite. As a sales coach, trainer, and consultant, I hear a lot of well-intentioned advice about what it takes to sell to senior B2B buyers today. Some of it is great. Some of it is mediocre.