Meerkat Marketing

DECEMBER 28, 2023

From cross-selling products and services to becoming passionate advocates, every satisfied customer is an opportunity for growth. Let’s not forget the power of referrals, word-of-mouth, social and Google reviews, and testimonials to bring new customers who already trust your brand.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. It essentially means, “being genuinely helpful online and maybe selling eventually.” In social selling, sales professionals are playing the long game instead of eyeing immediate returns.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Next steps for ZoomInfo include baking generative AI call analysis into sales-call coaching. Today, it’s sales and marketing.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Biznology

JUNE 22, 2017

Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). LinkedIn has become one of the most prized search engines and it plays nicely with Google ’s search algorithms. Not anymore. What exactly are hashtags? Like this post?

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Most of the advice I’ve heard about upselling is about making the sale. Maximize upsell opportunities with AI Learn how the AI insights and real-time data of Sales Cloud can help you identify upsell opportunities by surfacing relevant customer signals. Let’s say a customer hires me to do a one-time sales training session.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Mereo

APRIL 25, 2024

Big data has long since entered B2B selling operations in full force. Year-over- year (YoY) sales numbers Annual revenue report Revenue reporting dashboards Consider routing a road trip. Why did YoY sales numbers drop / rise? Yet in a 2023 Tamr, Inc., Why did subscription customers churn / renew?

Marketing AI 41

Marketing AI Lead Ranking Lead Scoring Analysis 41

Zoominfo

MAY 3, 2020

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. 78% plan to adapt or increase their use of cross-channel attribution. Attribution provides efficiency gains of 15-30%.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Marketing Insider Group

SEPTEMBER 28, 2021

The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. Second, the success rate of selling to existing customers is much higher than new ones. Google will move forward with blocking 3rd party cookies in 2023. Image: Gartner.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Sprout Social

JANUARY 3, 2023

The benefits of cross-team collaboration. Sales can tailor messaging to your target audience. Like customer support, sales teams need to understand customers’ pain points and improve the sales they generate. Valuable social data for sales teams includes information about: Customer preferences and interests.

Social Media 122

Social Media Work Management Marketing Management Media 122

Salesforce Marketing Cloud

DECEMBER 14, 2023

This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app, and connected devices.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Outgrow

FEBRUARY 12, 2023

Run Flash Sale Campaigns According to Kibo Commerce, 50% of purchases happen during the first hour of the flash sale. Flash sale is one of the most popular promotion ideas for growing e-commerce businesses that you must often come across! Source An example of a company that is excellent at cross-selling is IKEA.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Stevens & Tate

MARCH 3, 2022

You can also optimize your content for SEO or using targeted advertising (such as Google AdWords or Facebook Ads). As you build up your library of content, Google may recognize you as an authority on the subject. The reputation you build due to that brand authority will increase brand trust, making it easier to close sales.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

Convert

FEBRUARY 10, 2022

You can use Google Pagespeed Insights and other tools and plugins to pinpoint areas that you need to work on. For example, Google Analytics will help you track visitors so you know how they are finding you and how long they stay. If you’re selling software or other virtual services, you can do a pricing page analysis.

Traffic 97

Traffic Conversion Product Cross-Selling 97

The Point

AUGUST 29, 2017

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …). 22 Potential Touchpoints for Your Next ABM Sales Play via @spearmktg. Click To Tweet.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Intent data allows you to identify and target these specific folks, almost in real time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Webbiquity

APRIL 4, 2019

Here’s an important rule of thumb: Share, don’t sell. Sales pitches get better. Oh, and you will sell more product and make more money too! Meaningful content is smart, insightful, timely, and delivered with a genuine interest in the audience. It cannot be self-serving to the publisher. Do your homework. Promote the content.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Huptech Web

JANUARY 29, 2024

Rеvеnuе This phasе involvеs converting engaged/retained usеrs into paying customers through various monеtization stratеgiеs likе subscriptions, in-app purchasеs, or direct sales to maximize thе rеvеnuе generated from each user in a manner that feels fair and beneficial to them.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

SmartBug Media

FEBRUARY 14, 2023

In a perfect world for e-commerce businesses, the process a shopper goes through to find a brand’s product or service would be very simple: The shopper searches Google, finds a brand’s website, selects a product from a page, heads straight to the shopping cart, and completes the purchase at checkout. In reality, this scenario rarely happens.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. While these deals may take longer to materialize, they often yield significantly higher returns per sale.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Sprout Social

NOVEMBER 12, 2023

This alliance leverages the strengths and customer segments of each brand to boost sales, increase brand awareness and expand reach to new audiences. They rely on a creator’s influence and personal brand to sell products or offerings. For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events.

Brand Identity 112

Brand Identity Branding Advertising Agencies Cross-Selling 112

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Liveintent

DECEMBER 1, 2021

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. Cross-platform (web, app and email) ad exposure data. Sales / revenue effectiveness data. We will sell first-party data audience solutions through programmatic direct deals. Audience data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. Start selling within minutes. Sales materials. Sales page. Swipe copy.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. The new reality is that sales and marketing are continuously and increasingly integrated.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. Buyers are widely enjoying the change and flexibility that comes with remote buying, with only around 20% of B2B buyers saying they hope to return to in-person sales.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Scoop.it

JANUARY 11, 2024

When a customer needs a specific problem solved, providers want to be the first name they think of Googling. Sales or profits aside, a business looking to become an industry leader needs to look and sound like an industry leader. Think about Google, for example. At this point in the Web 2.0

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

ClearVoice

JANUARY 8, 2024

A Real-Life Example of SMART Goals in Action RAIN Group, a company that offers sales training, used a SMART goal to not just improve their marketing output but also to boost revenue. The company’s goal was to generate 120 sales-ready leads each quarter. We’ll dive deeper into SMART goals below.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94

Envy

FEBRUARY 13, 2021

It's when sales and marketing teams work together to define the specific companies and personas in your ICP (more on that one later) with the most potential to become your client. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Did we miss any? Marketing terms. Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Optinmonster

MAY 11, 2023

Well, you can actually look for lead magnet ideas in Google Analytics. Just like you might use Google search data to create blog posts, you can also create lead magnets based on what your target audience is searching for. And you can also set up reusable email automations to generate leads and convert sales around the clock.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

FEBRUARY 2, 2023

Higher conversion rates mean more sales, revenue, and profit. Google Analytics can track your conversions automatically. You can find metrics like bounce rate, exit rate, pages per session, time on page, clickthrough rate, and sales. One example would be linking to your best selling products from the About page.

Conversion Rate 94

Conversion Rate eCommerce Conversion Tips 94

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. A demand generation tool is software that helps businesses attract and engage with their target audience, raising interest in their product and driving prospects through the sales funnel.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Heinz Marketing

MARCH 4, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Sell Over the Phone [LIKE A BOSS!] By Marc Wayshak 11 keys to learn how to sell over the phone—like a boss. Read on to learn to the right way.

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Stevens & Tate

FEBRUARY 8, 2022

Once you capture your leads, you’ll need to nurture them through the sales funnel using personalized content. You can do so by using follow-up emails, social media interactions, cross-selling opportunities, and more. You can do this by sending them offers and nurturing them via an email marketing campaign.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

ClickZ

JULY 22, 2020

Solution #5: Visualize your campaign and website data with Google Data Studio. Insycle writes on its website: “Low quality data harms marketing personalization and automation, hinders sales teams who need reliable context for conversations with prospects, and impacts the customer experience throughout their lifecycle.”.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Heinz Marketing

MARCH 16, 2022

The most common consumer example of AI in your day-to-day life is Google Maps. Google Maps makes ‘predictions’ of ways you can go from point A to point B. B2B marketers can utilize AI-driven content not just for websites and blogs, but can also leverage the technology for sales outreach emails, social posts, ads, and much more.

Marketing AI 107

Marketing AI Digital Transformation B2B Marketing Top of Funnel 107