The Point

FEBRUARY 28, 2023

Define up front the kind of system access needed to implement the program being funded: marketing automation, CRM, CMS, LinkedIn accounts, email templates, image libraries, etc. Approval cycles on partner-related campaigns can be complex, so it’s wise to have agreement up front on who needs to review what, and how quickly.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Webbiquity

AUGUST 1, 2019

Here are a few of the best lead generation processes and tools to help quickly grow your lead volume: CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

The Point

SEPTEMBER 11, 2017

The ad below from CRM giant Salesforce.com is an exception. What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right).

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Zoominfo

FEBRUARY 5, 2021

Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. They might fill out a form to register for a webinar or download an ebook. However, your CRM is only as good as its data.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

NetLine

JULY 12, 2018

When it comes to awesome duos, webinars and lead gen go together like peas and carrots, PB&J, Pam and Jim. In addition to the traditional white paper, the webinar is becoming one of the top content types used for lead generation on the NetLine Portal.

Fulfillment 45

Fulfillment Webinar Metrics Lead Gen API 45

Lead Liaison

SEPTEMBER 27, 2016

This is the fifth installment in the series How to Run a Webinar. A marketing automation system can help you automate your webinar and create a repeatable model to use for future webinars. Automatically sync leads into your CRM system , such as Salesforce.com. Measure ROI of the webinar, including cost per lead.

Marketing Automation Services 48

Marketing Automation Services Webinar Metrics Marketing Automation Lead Liaison 48

Full Circle Insights

SEPTEMBER 22, 2022

As Forrester’s Terry Flaherty recently explained as a guest speaker in a Full Circle Insights webinar , the revised waterfall is built for ABM, focusing on target accounts rather than individuals. How to Measure Your B2B Revenue Waterfall Webinars. The Marketing and Sales Alignment Playbook White Papers. Download eBook.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Full Circle Insights

NOVEMBER 10, 2022

Identify accounts that fit the ICP criteria and mark them as targets in the CRM: Marketers should compile a list of accounts and meet with sales to address any discrepancies (this step may entail revising previous criteria for the ICP). Once you’ve compiled a list, use the CRM’s data load function to mark the accounts as targets. .

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

chiefmartech

AUGUST 2, 2022

“While we’re sure that our readers are using digital spreadsheets — Microsoft Excel, for example, rather than paper and pencils — that’s surely not what Brinker means,” he recently wrote. If instead, however, those signups are automatically sent to your CRM via API — integrations for the win ! Not algorithmic.

Digital Transformation 108

Digital Transformation Marketing Proposals SMS Zoominfo 108

Zoominfo

AUGUST 5, 2021

Find out which tools will best allow your sales team to engage their target buyers: Customer relationship management (CRM): A critical business tool, CRMs are used by sales teams to communicate with clients, manage your pipeline , log activity, and track deals through every stage. It all forms part of a wider sales workflow.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

BenchmarkONE

NOVEMBER 10, 2022

By using an all-in-one marketing automation tool , like BenchmarkONE, you’re able to generate leads and keep track of them in your CRM. Webinar Funnel. The webinar funnel is a marketing funnel that attracts visitors by way of webinar promotion and registration, converts them to leads, and finally turns them into paying customers.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Full Circle Insights

OCTOBER 1, 2022

The CRM is the best place to analyze trend metrics because configured properly, it contains the historical record. A marketing performance measurement solution that works inside the CRM (like Full Circle ABM ) can provide trend charts you can customize to account for your company’s sales cycle length and monitor over time.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Sales Engine

MAY 19, 2016

When a prospect reads an article or watches a video on topic XYZ, as long as you have marketing automation software in place that syncs your website with your CRM, your sales rep can view that activity in the contact’s lead record. How can sales use lead intelligence used to get in front of prospects?

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Sprout Social

MAY 25, 2022

Why you need to integrate your CRM with social media ASAP. And your CRM platform should be a top priority. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. CRMs help businesses assist leads and customers on the path to purchase. The good news?

Work Management 110

Work Management Marketing Management Paid Search Agency Peer-to-peer 110

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Only B2B

FEBRUARY 21, 2024

Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. They leverage pre-built connectors to seamlessly move data between your intent data provider, MAP, CRM, or data warehouse. There are two main types to understand: 1.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

Salesforce Marketing Cloud

OCTOBER 25, 2021

Gathering data can feel like it’s 1999 — so many silos and disconnected systems, many still paper-based. Simply put, you need workflow orchestration right in your CRM (customer relationship management platform). Register for this webinar now. DPA is the missing piece that brings workflow orchestration to your CRM.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Zoominfo

AUGUST 5, 2021

Find out which tools will best allow your sales team to engage their target buyers: Customer relationship management (CRM): A critical business tool, CRMs are used by sales teams to communicate with clients, manage your pipeline , log activity, and track deals through every stage. It all forms part of a wider sales workflow.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. Include at least one question-and-answer session in your next webinar. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. Include at least one question-and-answer session in your next webinar. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

The Marketing Blender

FEBRUARY 13, 2024

Educational Content: Utilizing blog posts, white papers, and webinars to educate customers and generate interest. CRM Software: Managing and analyzing customer interactions and data using customer relationship management software. Public Relations and Outreach: Utilizing PR and outreach to build credibility and authority.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Zoominfo

APRIL 18, 2019

Then take a look at your existing CRM data to validate. This will also eliminate individual sales reps at your organization creating duplicate contact records in your CRM and prevents them from manually typing information in – avoiding human error. Blogs, white papers, webinars – whatever makes sense for the market you’re targeting.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Webbiquity

OCTOBER 16, 2018

A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). CRM agility. Many factors influence intent. Precise metrics.

Marketing Automation Services 127

Marketing Automation Services Intent Marketing Automation Email Marketing 127

The Mx Group

OCTOBER 18, 2017

From what I’ve heard from marketing colleagues, ABM sounds pretty simple on paper but can be tough to execute. Disconnected systems and processes — and the limitations of most CRM and MA platforms, which were designed with leads and not accounts in mind — are the biggest obstacles we’re seeing with our clients. A webinar on Halloween?

Account Based Marketing 72

Account Based Marketing Demand Generation Agencies Marketing Automation Services Salesforce.com 72

SmartBug Media

JULY 22, 2020

Lastly, you’ll need a marketing automation tool, ideally one that’s integrated with your CRM, to help you implement and report on your strategy. A great starting point is to take one of your best pieces of content, such as an e-book, guide, or white paper, and turn it into a simple conversion path, which includes: The content itself.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Martech

MARCH 2, 2022

Many companies have strong commitments to existing tools like an office suite (Google Workspace or Microsoft Office), a CRM or a creative editing platform. What systems must the marketing work management platform integrate with? Which integrations are must-haves and which are nice-to-haves? Do we have the right technical resources?

Work Management 106

Work Management Digital Asset Management Marketing Management Organization 106

thePoint

AUGUST 24, 2020

paid search, events, webinars, white paper downloads, website contact us forms). Is this a webinar lead? If they attended, how long were they on the webinar and did they answer a poll question or ask a question during the Q&A time (and what question)? Is this a prospect that downloaded a white paper?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 52

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. Read on for more ways you can use intent data as a marketer. Top 4 Intent Data Providers and Their Use Cases.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Only B2B

DECEMBER 29, 2022

The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. Whether you’re not sure where to begin, see if you can send simple emails using your CRM software. A free CRM is provided by HubSpot.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

ClearVoice

FEBRUARY 3, 2021

White papers. You’ve probably seen the option to self-select as a business travel client, but even if you don’t, if you attempt to book 15 rooms, you’ll trigger a move to the B2B customer relationship management (CRM) side. Business-to-business content marketing: types of content. Case studies. Native content in industry publications.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Porch Group Media

MAY 4, 2021

This includes transactions, contact details, websites, and data in CRM systems. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download. The post Customer Acquisition, Omnichannel Marketing and Data Quality first appeared on V12.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84