Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. Six Types of Real Estate Video Marketing Ideas for Homebuilders.

Creativity 115

Creativity Top of Funnel Planning Lead Ranking 115

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Embedded video posts.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. To see our full list of thought leadership leaderboards for both companies and individuals (including industry-leading in-depth profiles, portfolios and media kits) subscribe to our Enterprise Lite plan today!

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Heinz Marketing

MAY 26, 2022

Being creative isn’t exclusively reserved for your creative team. As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . Creativity is not limited to artistry. A Culture of Creativity Must Be Intentional.

Creativity 114

Creativity Course Consulting Intent 114

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 94

Marketing Attribution Creativity Analytics Paid Search Agency 94

Unbounce

FEBRUARY 17, 2022

However, just when you think it’s time to give up, a new trend pops out of the shadows and reminds us that creative advertising still thrives. But what exactly makes an advertising campaign creative? And why does creativity matter? What Is Creative Advertising and Why Is it Important? Be memorable. ” Heropost.

Creativity 140

Creativity Advertisements Advertising Campaigns 140

Valasys

JUNE 5, 2024

Master the art of cropping videos online with expert tips and techniques. Enhance your visuals and composition effortlessly— crop video online like a pro. Introduction: The Art of Cropping Videos Online In the digital age, mastering the art of cropping videos online is essential for crafting professional-looking content.

Video Marketing 40

Video Marketing Storytelling Opt-in Rules 40

Martech

APRIL 19, 2024

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.

Lead Gen 112

Lead Gen Paid Content Social Media Sales Qualified Leads 112

Stevens & Tate

DECEMBER 30, 2022

A lot of their marketing effort came from the instincts of their advertising agency’s creative team. It’s the agencies that merge data and creative to form the foundation of their marketing campaigns that tend to be the most successful. How Data Driven Marketing Can Support Creativity.

Advertising Agencies 92

Advertising Agencies Creativity Paid Search Agency Campaigns 92

Heinz Marketing

MARCH 24, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house? Increased Control Another benefit of in-house creative services is increased control over the marketing process.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Creativity Companies 100

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Webbiquity

JUNE 13, 2019

A boring event will lead to people zoning out or focusing on their phones. What you need is a little creative engagement and some wow factor to brighten up the proceedings. Here are six of the best creative ideas for your business event. It’s like being at a boring food assembly line, or back in the school cafeteria.

Creativity 189

Creativity Barriers Opt-out Sales Qualified Leads 189

Navigate the Channel

SEPTEMBER 27, 2023

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero.

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Navigate the Channel

JUNE 6, 2024

If you’re reading this, you’re probably an architect, a principal in an architectural firm, or a marketer who works with architects and you’re frustrated at the pace or progress of your firm’s lead generation. Interactivity is also a lead draw. It should reflect the experience your clients will have when they do business with you.

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

Biznology

APRIL 1, 2020

Looking to raise the level of your working-from-home game with video, videoconferencing, video production, virtual classrooms, interactive video, and more? Videos uploaded directly to social media (as opposed to links to videos hosted on other platforms like YouTube) get higher engagement. Video messaging.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Stevens & Tate

FEBRUARY 20, 2023

Facebook Ads has a lot of features that you’ll want to take advantage of, including their Facebook Video Ads feature. 6 Practices For Using Facebook Video Ads The following are six Facebook Video Ads best practices that you should be sure to implement: 1. 5 Types Of Marketing Videos You Should Think About Using 4.

Facebook 106

Facebook Practices Video Marketing Ads 106

Adobe Experience Cloud Blog

JUNE 22, 2017

Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the creatives (icon, screenshots, and video), need to be visually appealing and relevant to users to improve conversion. Icon plus screenshots and preview video (if applicable).

Creativity 117

Creativity Optimization Ads Lead Scoring 117

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses. Mayo Clinic | Sharing.

Creativity 167

Creativity Examples Content Marketing Planning 167

Sprout Social

APRIL 9, 2020

There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, platform demographics and general observations. But why assume when you can take the guesswork out of it with creative testing? . Creative assets and messaging pave the path to those goals.

Social Media 131

Social Media Creativity Webinar Metrics Media 131

Vidyard

FEBRUARY 15, 2018

Video, on the other hand, gives you that exact opportunity. You have a chance to stand out, be super creative, show your brand, have some fun, and to ultimately invoke a more emotional reaction and build trust and empathy with your audience. There are numerous opportunities for video content on your website.

Creativity 93

Creativity Video Marketing Conversion Blast Campaigns 93

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Consumers can spot a sales pitch from a mile away.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Top Rank Marketing

JULY 17, 2023

There’s always been an uneasy truce between creativity and commerce. In general, we think of creativity as an artistic pursuit, unconcerned with the practicalities of the business world. But it’s that kind of thinking that leads to astoundingly boring B2B marketing. I remember creative ads more clearly than the boring ones.

Creativity 52

Creativity B2B Marketing B2B Paid Search Agency 52

Vidyard

MARCH 31, 2020

Video is everywhere and it’s no surprise why. Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. Consider this: 20% of people will read the text on a page, but 80% will watch a video.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Lead Liaison

DECEMBER 3, 2018

Businesses can use Lead Liaison’s GoExhibit!™ ™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead management solution like ours, this article will help you explore the other ways you can use the system and/or mobile app to capture leads.

Lead Capture 48

Lead Capture Creativity Sales Qualified Leads Lead Scoring 48

Atomic Reach

FEBRUARY 23, 2023

Subjective criteria drive selection of influencers and creative strategies. Today’s AI now lets you harness creative intelligence data to understand target audience personas, match audiences to influencers, optimize campaign content, and track your performance with measurable KPIs. Irrelevant statistics pass for ROI tracking.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

FMG Suite

MAY 11, 2021

Learn new tricks to engage your clients and generate new leads by learning from your peers. Learn what marketing strategies work for them to generate new leads. Learn what marketing strategies work for them to generate new leads. Read on to learn about lead generation ideas you can use with online and offline marketing.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Heinz Marketing

JANUARY 18, 2020

How HubSpot Marketers Stay Creative Under Pressure. The pressure to be creative right away at the start of a new year can be a lot sometimes. Here are some great strategies for keeping those creative juices flowing. 3 Simple Steps to Implementing a Video Lead Scoring Model. Thanks for your insight, Chris Brogan.

Lead Ranking 68

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 68

SmartBug Media

MAY 6, 2021

In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy. Video Marketing Strategy #1: Demo Requests.

Video Marketing 132

Video Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 132

Martech

NOVEMBER 5, 2021

You can use these video strategies to rank on each channel, advertise online, and post to social media. Learn more about this event from Ignite Visibility speakers John Lincoln, CEO, Jen Cornwell, Director of Digital Strategy, Carl Bivona, Director of Social Media and Oscar Lutteroth, VP of Creative. . Video can increase all your KPIs.

Advertising Channels 120

Advertising Channels Video Marketing Marketing & Strategy Lead Scoring 120

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 123

Viral Marketing Social Media Video Marketing Media 123

Digilant

AUGUST 10, 2021

Whether display, video, or audio, differentiating your brand from your competitors with a timely, interactive, and personal advertisement is essential in today’s market. 6 Creative Tips to Optimize your Digital Audio Advertising. Use creative that is entertaining and uses your brand’s proprietary identifies, such as a jingle. .

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105