Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In his book, “Creativity, Inc.,” So how did they do this?

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Storytelling Video Marketing Custom Publishing Creativity 100

ClearVoice

JANUARY 4, 2019

Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. That’s why we are bringing you this guide to help you decide what 2019 conferences will be most valuable to you throughout the new year as a writer, freelancer or creative entrepreneur. But, there is a problem.

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Marketing Insider Group

JULY 27, 2021

As a result, despite attempts from mainstream tech giants like Google and Facebook, VR and AR content failed to see widespread adoption. VR and AR presented solutions in the form of interactive learning tactics like VR field trips, gamification of practical tasks, and enhanced classroom environments that lessen outside distractions.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice. Storytelling is a practice nearly as old as mankind itself. Apparently audiences aren’t really into that.

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Storytelling Social Media Effectiveness Media 81

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. At Keywee, we’re firm believers in Facebook’s ability to reach target audiences at scale.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

CoSchedule

JANUARY 27, 2023

The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Wondering how?

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Social Media Social Marketing Examples Planning 126

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

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SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Champion Communications

JUNE 7, 2023

More than ever, it is imperative for workers in PR to be more agile, listen closely to target audiences and be hyper-creative in the way in which we communicate. And for those who still use Meta (Facebook), let’s face it, although the social media platform still has billions of users, it’s not what it once was. Enter social media.

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PR Social Media Media Public Relations 62

Content Standard

JANUARY 6, 2017

Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. Your Facebook audience’s enthusiasm seems to be waning without promotional spend. Maybe it’s time to bring your social media and video marketing strategy into the present day. A Growing Wave.

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Facebook Video Marketing Youtube Budget Programs 70

Salesforce Marketing Cloud

DECEMBER 7, 2022

I’m a creative strategist for Q Branch, an in-house agency at Salesforce. Need creative inspiration? Learn how one creative strategist gets inspiration from a role-playing board game. Learn how one creative strategist gets inspiration from a role-playing board game. Get into storytelling. What’s a persona?

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Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

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Storytelling Enterprise Management Brand Identity Branding 50

Convince & Convert

MAY 10, 2017

Many of the new feature roll-outs on top social platforms have focused on storytelling. Snapchat changed the game when it evolved from a messaging app to a storytelling platform. Now stories are integrated as part of Instagram , Facebook , Facebook Messenger, WhatsApp, and even on Clips by Apple and Medium’s Series.

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Social Media Media Storytelling Social Networks 120

ClearVoice

MARCH 8, 2022

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. As a female content creator myself, I’m honored to present the following women in content marketing that you need to know, in no particular order. Kay Hsu , head of Creative and Design, Partnerships Marketing at Facebook.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Sprout Social

SEPTEMBER 2, 2022

When you use a tool like Sprout Social , reports are presentation-ready. But if you don’t, you need to know how to collect and present data in a time-efficient and digestible way. This course gets you comfortable with Excel and shows you how to create high-level data visualizations to make storytelling with data easy.

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Social Media Training Course Resources 118

Zoominfo

MARCH 14, 2018

The Convince & Convert team, hand-picked by Jay, uses decades of experience to help move companies or organizations forward in digital through process improvement, customer attitudinal research, competitor analysis, trend-spotting, and creative campaign ideas that get results. Same is lame. We ignore average, but we discuss different.

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Word of Mouth Planning Zoominfo Trigger Marketing 164

Metadata

FEBRUARY 5, 2024

“We built a brand by punching up, being memorable, conducting a lot of experiments, and taking big bets,” shared Melissa Rosenthal , ClickUp’s former Chief Creative Officer. We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Those things?

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Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it. to 2:30 p.m. For marketing to succeed today, it must resonate deeply with actual human beings.

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Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. The tools are there: Pinterest, Facebook, Twitter, you name it. Anytime, anywhere. Benefits require investments.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Zoominfo

DECEMBER 19, 2018

The Koozai YouTube channel is made up of a creative group of digital marketing experts. Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel! 4. Koozai.

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Youtube Advertising Channels Work Management Marketing Attribution 220

Valasys

JANUARY 25, 2024

Creativity also plays a significant role in how you package your value proposition. The use of metaphors, analogies, or storytelling can make your message more relatable and impactful. Each platform, be it YouTube, Facebook, LinkedIn, or Instagram, has its own set of specifications and audience preferences.

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Video Marketing Marketing Strategy Marketing & Strategy Product 45

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. Through well-crafted posts, images, videos, and stories, companies can present their offerings in a compelling and interactive manner. Why Social Media Marketing Matters 1.

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Social Media Allocation Social Marketing Media 65

Content Standard

APRIL 28, 2020

Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. Each of these brand examples shows the flexibility and creativity that documentaries offer marketers.

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Video Marketing B2B Marketing Conversion Advertising Agencies 136

KoMarketing Associates

JANUARY 20, 2015

It embodies a unique element: storytelling. Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. Instagram forces users to get creative and communicate their story through a series of photos. . Followers: 9.9k+.

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Paid Search Agency Companies Examples B2B Thought Leadership 120

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. While Vans funded the project, the filmmakers retained creative license. Click To Tweet.

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Storytelling Content Viral Marketing Video Marketing 102

Zoominfo

OCTOBER 5, 2021

Koozai The Koozai YouTube channel is made up of a creative group of digital marketing experts. Jon Loomer Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel!

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Youtube Advertising Channels Work Management Marketing Management 100

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

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Course Top of Funnel Copywriting Content Marketing 87

Martech Advisor

DECEMBER 19, 2019

As you are probably brainstorming social media campaign ideas ahead of 2020, here are 20 prizewinning social media campaign ideas to get your creative juices flowing. million videos uploads on Facebook. Brands need to get their store approved by Facebook and publish their inventory on Facebook. Highlight Company Culture.

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Social Media Campaigns Media Top of Funnel 118

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts. JoePulizzi Click To Tweet.

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Examples Brand Identity Branding Paid Search Agency 108

Martech Advisor

JANUARY 30, 2020

Fans had to simply answer a Bayern trivia while also creatively answering why they were the biggest fans of the soccer club. 360-degree videos that can deliver rich, immersive experiences and present a realistic representation of your products. Tell us on Twitter, LinkedIn, o n Facebook ; we’re always listening!

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Interactive Marketing Webinar Metrics Planning Paid Search Agency 83

ClickZ

FEBRUARY 19, 2020

Interactive content experiences are not just for the sake of advertising or entertainment, but for creating a stronger connection between the user and the platform, a kind of direct link brands have always dreamt of since the rise of Facebook. A new paradigm for interactive storytelling.

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Brand Identity Branding Content Interactive Marketing 108

Valasys

JULY 14, 2020

It Breathes Life to Branding Through Powerful Storytelling. Relevant storytelling not only presents the customers as the ultimate heroes in a brand’s story but also helps in building a rapport by communicating – a narrative that resonates with the pain-points of the customers.

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Top of Funnel Marketing Funnels Enterprise Management Work Management 78

Atomic Reach

MARCH 18, 2019

She has been presenting at various conferences for over a decade with more than 20 years of experience in the fields. He is an advocate of digital storytelling and an expert in seasoned growth marketing. Susan Wenograd is an expert in paid search and Facebook ads. Find him on Twitter and LinkedIn.

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Paid Content PPC Paid Search Agency SEM 102

Outbrain

JANUARY 12, 2023

With discussions around banning TikTok in the US, and users leaving Facebook/Meta in droves, clearly, there are serious issues in the social media landscape. Marketing strategies that integrate branding and storytelling instead of just promos tend to make strong emotional connections. Omnichannel is the only channel.

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Advertising Agencies Advertisements Advertising Trends 61

ClearVoice

AUGUST 4, 2020

Save the Zoom presentation by the culinary expert, and have a videography/editing team turn it into video marketing content. The candid guideline from media is, as long as you’re sending out product for sampling along with the presentation, virtual launches can be fun. Virtual product launches. Make it fun and interactive!

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Content Sample Class Storytelling 88

ClearVoice

OCTOBER 20, 2019

The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft. These are the seven best #podcasts for #writers that will teach, entertain and inspire you. Write About Now.

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Click Rate Storytelling Advertising Mediums Creativity 71

Lead Forensics

JANUARY 26, 2024

The concept is summed up neatly by Darrah Baustein in entrepreneur.com , who says: “Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology. Don’t be afraid to get creative – in fact, you need to be.

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Multivariate analysis Marketing AI Viral Marketing B2B 52