Remove creative search-engine websites
article thumbnail

As lead gen grows on social media, marketers discuss what’s working

Martech

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. An instant form lead gen ad.

Lead Gen 106
article thumbnail

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

86% of video marketers say video has increased website traffic. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Optimize Your Videos for Search. billion monthly active users.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Review of Retargeting Strategies to Test

NuSpark Consulting

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers.

article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why YouTube Ads? Why TikTok Ads?

article thumbnail

Rethinking Marketing Search and Promotion with Pinterest

Top Rank Marketing

Pinterest does not penalize you for going off channel, as is the case with all of the other social media channels, so you are encouraging the audience to go to your website. Pinterest is the easiest platform for showing up as a referrer to websites, and Pinterest conversion rates are typically much higher than other sites.

article thumbnail

How to Use Content Marketing for Customer Retention

Marketing Insider Group

Regularly publishing fresh content doesn’t just help you earn better rankings on search engines. Another idea is to have a live chat functionality on your website or an online portal where your team can answer questions and address concerns promptly. Create a group on LinkedIn or Facebook. This one’s a given.

article thumbnail

6 content ideas for B2B social media marketing

The Lead Agency

For LinkedIn and Facebook, the leading social media platforms used by B2B marketers , it’s recommended to post between two and five times a week. When you post this often, sharing various types of content avoids posts becoming too monotonous and provides an excellent opportunity to showcase your brand in different creative ways.