KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. As B2B marketers and companies look to LinkedIn to reach decision-makers and key executives at target companies, there are a few key strategies that should not be ignored.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

KoMarketing Associates

DECEMBER 12, 2019

LinkedIn currently has about 660 million users on their site, according to their about page. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. LinkedIn wants companies to fill out their page information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add your website’s URL.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

ClearVoice

AUGUST 24, 2021

At more than 774 million members, LinkedIn is the world’s largest digital professional network. Optimizing your LinkedIn profile can help you get more meaningful jobs. There are four people hired on LinkedIn every minute , with around 87% of recruiters regularly using LinkedIn , according to Kinsta. Create a profile.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

Biznology

NOVEMBER 22, 2017

When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. I’ll start with the biggest—and also the strangest, if you take a moment to think about it—mistake that most LinkedIn users make: they don’t have an actual profile. Here are the 3 biggest errors and omissions: 1. do it today).

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 116

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course consists of twelve lessons and takes approximately six hours to complete.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. But can you drive traffic to your website for free? There are many ways to promote your website for free. Now it’s time to get it in front of your target audience! Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Metadata

APRIL 21, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Three ways to lower your CPL on LinkedIn. If you don’t understand how LinkedIn and the algorithm works, you’re bound to fail. Use LinkedIn Lead Gen Forms. Target prospects who are active on LinkedIn.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Martech

APRIL 19, 2024

Social media platforms like Meta are, of course, rich in data. The forms automatically fill in the reader’s information when it loads and the lead is generated on the Meta platform, instead of sending the prospect off to a website. The problem, she said, is often the creative, which on LinkedIn needs to be thought out.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Pam Didner

OCTOBER 22, 2022

Buyer personas touch on everything you do, from optimizing the functionality of your website to creating a product design to developing creative concepts, appropriately casting your ads, and anything in between – well-written personas will guide you through it all. Here’s A Crash Course. The Myth of the Empowered Buyer.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development? Who do you want to reach?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Martech

JANUARY 4, 2024

LinkedIn: Marsha Collier (12.8K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. followers) X/Twitter: MarshaCollier (229.7K

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Outbrain

AUGUST 1, 2022

While PPC is one of the most sought-after skills a digital marketer can have, getting access to a wide range of online PPC courses is not difficult – and many are also free. It’s always a good idea to start at the source, and that goes for PPC courses too. LinkedIn Learning: Advanced Google Ads . month) Sign up .

Paid Content 29

Paid Content PPC Course Best Practices 29

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register. A look at how offer types perform on LinkedIn and Facebook. If B2B marketers had the budget, it went to LinkedIn nine times out of ten.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø LinkedIn is 2-4% average and. Pinterest helps boost your website presence and increases site traffic. Ø Twitter is just.05%. What is Pinterest?

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). What is B2B Sales Experience? That’s a hard truth in B2B sales.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

JUNE 15, 2021

Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. This free LinkedIn search tool is tapping into LinkedIn users who do not have access to the paid “Sales Navigator.”.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

The Forward Observer

JANUARY 19, 2024

Crash Course P.S. – If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want by Joe Polish Perry Marshall – Maze 2.0

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Outbound Engine

AUGUST 6, 2020

LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. What hasn’t changed is how much time people are spending on these websites. Use these five LinkedIn features to help your business and boost your professional reputation. LinkedIn Learning.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. ” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

SEPTEMBER 28, 2021

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. But of course, they change the rules almost daily, making it hard to keep up. I was surprised at first when I heard about LinkedIn bans, but now nothing surprises me. You panic and wonder what the heck happened?

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Marketing Insider Group

JULY 14, 2021

Some create content specifically for social media websites. Of course, backlinks or a works’ cited section can be used as well. Even a private or pay-gated website isn’t really private. Someone else may push out LinkedIn pieces that generate tons of commentary. Their roles vary. Others churn out articles and how-tos.

Work Management 358

Work Management Tips Copyright Marketing Management 358

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Affiliate sales support independent publishing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Biznology

NOVEMBER 11, 2013

It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing. A WEBSITE WITH PURPOSE GENERATES RESULTS: Why have a website?

Course 80

Course Planning Work Management Peer-to-peer 80

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K LinkedIn: Brie E Anderson (2.6K LinkedIn: Brie E Anderson (2.6K

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 107

EveryoneSocial

AUGUST 21, 2018

Social Selling + LinkedIn. This post covers social selling on LinkedIn, some important stats, why more employees need to master social selling, and LinkedIn social selling tips. This post will cover the following: Why Social Selling on LinkedIn Specifically. Why All Employees Should Master Social Selling on LinkedIn.

Linkedin 74

Linkedin Peer-to-peer Stats Ideal Customer Profiles 74

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without prospects having to leave the platform? Yes, please. What’s Next?

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26