Moz

MARCH 19, 2020

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

SERP 67

SERP Sample Keywords Outreach 67

seo.co

JULY 19, 2021

Google is undoubtedly the world’s greatest search engine. In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. Consumers will even use Google to find local businesses.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

ClearVoice

AUGUST 6, 2021

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets are a way for Google to answer users’ searches as quickly and efficiently as possible. How Google featured snippets have changed.

Features 72

Features Google SERP Click Rate 72

Moz

APRIL 29, 2019

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Google-approved search terms. And it makes sense for us to be on those SERPs when searchers decide to take them up on the offer. Which is why we dig them so much.

SERP 61

SERP Keywords Ad Building Stats 61

SmartBug Media

APRIL 21, 2022

When launching your very first paid search campaign using Google Ads, getting your text ads to stand out can seem like a daunting task. In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA).

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. In fact, all Google properties cumulatively only have a listing in 36.26

Wikipedia 147

Wikipedia Google SERP Business 147

Contently

FEBRUARY 3, 2022

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. For example, according to Ahrefs, “dog groomers” attracts 86,000 searchers a month in the USA and it needs 123 or more quality links to rank on page one of Google SERP.

Lead Generation 205

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 205

Marketing Insider Group

OCTOBER 6, 2021

It’s fairly obvious that YouTube’s behemoth search engine parent company, Google, is hoping to leverage the success of the popular TikTok format and — assuming that past Google corporate history is any indication of future behavior — surpass its competitors in both reach and revenue. There are other search engines besides Google.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

seo.co

DECEMBER 9, 2020

What Does Google Want? Early SEO Tactics and Google’s Pushback. + Why Google (Kind of) Hates SEO. It’s remarkably easy to think of Google as a person. Especially now that we often communicate with Google directly using our voice. “OK OK Google, do you hate me?”. What Does Google Want? Conclusion.

SEO 80

SEO Google CAN-SPAM Lead Scoring 80

Marketing Insider Group

NOVEMBER 30, 2021

Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Organic share of voice shows how visible your brand is compared to others on SERPs for brand-relevant keywords and topics. This means when people look for brands, they’re going to Google.

Branding 301

Branding Brand Identity SERP Paid Search Agency 301

Valasys

APRIL 22, 2024

Of course, the process will take time and effort compared to buying leads. Create Your Own GMB (Google My Business) Profile Google offers a free website to promote your business. Create Your Own GMB (Google My Business) Profile Google offers a free website to promote your business. How to Get Auto Insurance Leads?

Paid Content 40

Paid Content Paid Search Agency Lead Ranking Lead Scoring 40

Martech

FEBRUARY 17, 2023

The use of large language models like those developed by ChatGPT and Google are going to impact traditional search. ” An established Google partner Adswerve is a long-standing Google partner, providing services related to Google products to agencies, analysts, marketers and publishers.

Marketing AI 110

Marketing AI Paid Search Agency Advertising Agencies Lead Ranking 110

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals.

Google 52

Google SERP De-duping SEO 52

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals.

Google 52

Google SERP De-duping Marketing Agencies 1 52

ClearVoice

MAY 22, 2023

With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. In February 2023, Google released a statement saying the algorithm will always prioritize quality content, regardless of if it was created by humans or AI. Of course not. In 2022, 50% of U.S.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Moz

SEPTEMBER 24, 2019

Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." When we broke this two-day drop out into 20 industry categories (roughly corresponding to Google Ads), the results were dramatic.

Google 50

Google SERP CAN-SPAM CTR 50

Sharpspring

APRIL 12, 2021

If you’re looking for increased digital marketing success this year, Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Add As Many Extensions As Possible.

Paid Search Agency 87

Paid Search Agency Google Ads CTR 87

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. Übersuggest.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Navigate the Channel

SEPTEMBER 23, 2021

This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform. A search algorithm is simply the various ranking factors that Google, Bing and Yahoo use to determine what websites show up at the top of the search engine results page (SERP).

SERP 119

SERP Keywords SEO Search Marketing 119

Animalz blog

MAY 15, 2023

Google : Google’s current guidelines appear AI-neutral, favoring helpful content above all. Our theory: SERPs will become saturated with AI copycat content. Large language models (LLMs) may also cause fragmented search engine preferences, diminishing the Google search monopoly.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Top Rank Marketing

NOVEMBER 9, 2023

Of course, tracing an eventual customer back to organic search is not always (or often) an A-to-B equation. Keyword rankings Ranking at the top of a search engine results page (SERP) for a keyword or query of great importance to your business is more than a point of pride. It can lead to substantial revenue impact!

Lead Ranking 129

Lead Ranking Lead Scoring SEO Multi-Touch Attribution 129

Directive Agency

APRIL 15, 2022

That’s where the Google Search Console comes into play. Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Conductor

MARCH 29, 2022

For this analysis, we analyzed 16 eCommerce domains within Google Analytics. Of course, it’s important to note that online shopping traffic is still higher than it was in 2020, and is not going away. In March 2020, Google returned URLs from retailers like Walmart and Amazon that contained lists of printing-related products.

eCommerce 115

eCommerce Paid Content Features Trends 115

Conductor

AUGUST 12, 2021

It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description. Because engines like Google have automated the SERP process, sometimes the snippet is not the designated meta description (Google can generate snippets based on the search).

SEO 122

SEO Optimization SERP Mobile Advertising 122

Hubspot

FEBRUARY 5, 2018

There are moments when I obsess over Google's algorithm in the same way that certain movie characters might obsess about their exes. Here's what Google did this month. Here's what Google's doing next. And now, Google itself has decided to carry its own torch on that last part -- how it works. I mean, we all do, right?

Features 76

Features Google Work Management SERP 76

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. These descriptions provide what keywords to rank products for in SERPs. Identical content fights for SERP positions. You can create breadcrumbs in WooCommerce.

Lead Ranking 70

Lead Ranking Lead Scoring SEO eCommerce 70

Convert

JANUARY 17, 2024

And it is happening too fast even for Google to keep up. How will online findability change in the course of this year and further on? Back in 2020 , I was writing about Google as an answer engine versus a search engine. Google will take time to adjust its revenue model. The search is changing as we speak.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

BenchmarkONE

JANUARY 21, 2019

If your site’s performance on Google search results pages were the Wizard of Oz, Google Search Console would be what’s behind the curtain. Put simply, Google Search Console is a data-driven hub for information about your website’s health, mobile friendliness, ranking search terms, and more. Identify and fix technical errors.

Google 76

Google Marketing Analytics Tools CPC Cost Per Click 76

ClearVoice

DECEMBER 7, 2020

Thank Google that’s not how it works anymore! With every new search algorithm update, Google tries to become more and more… well, human. To provide you, the searcher, with the most relevant results for your query, Google aims to understand and use language like a human does. Research, research, research those SERPs.

SEO 108

SEO SERP Content Keywords 108

Act-On

SEPTEMBER 24, 2023

We’re looking at you Google 2023 core update !) We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. A simple SEO tip: Make sure your page title will show up in a compelling way on the search engine results pages (SERPs). What is SEO? And one more thing.

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. AI — ChatGPT, Google SGE, all of it — is going to crack the internet wide open and scramble everyone’s SEO investments.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Hubspot

DECEMBER 22, 2020

This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

NOVEMBER 9, 2017

It's pulled from a page's content to include the text that Google believes will best answer your question, and is displayed with the page title and URL. But, that isn't always the case -- and Search Engine Land recently reported that Google is testing the option to remove featured snippet pages from the following results altogether.

Features 73

Features Google SERP Lead Scoring 73

ClearVoice

JANUARY 9, 2024

Better ranking on SERPs? This can include social media reach, mentions, and SERP rankings. You start at the very beginning, of course! It’s taken several months to get up and running, but now the content is live, and the higher-ups want to know how it’s going. What will you tell them? Has there been an increase in site traffic?

Marketing Budget 52

Marketing Budget Budget Programs Marketing Management Cost per Acquisition 52

Martech

NOVEMBER 10, 2022

Take advantage of these tips and tricks to create quality content that both Google and people will love. It points out the terms that both Google and people expect to find on a page relative to the topic. Highlight SERP features for every keyword. Show you how volatile a keyword SERP is and how authoritative its players are.

Marketing Automation Services 99

Marketing Automation Services Automation Top of Funnel Work Management 99

Sharpspring

APRIL 12, 2021

If you’re looking for increased digital marketing success this year, Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Add As Many Extensions As Possible.

Paid Search Agency 52

Paid Search Agency Google Ads CTR 52