B2B Marketing Traction

NOVEMBER 1, 2011

The marketing life cycle can relate to a product, service, or an entire company. In this stage of the product, service, or company, you need to get the word out so that your buyers know you exist and understand the solution you provide. In this phase, your marketing costs might plateau or decrease.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Spending Planning 100

B2B Marketing Traction

JANUARY 6, 2014

Here are my top picks from the 2014 list : #5 Algae which is booming as an ingredient in many products from cosmetics and industrial products. 6 Ambient commerce , the practice of using sensors in products to automatically notifiy customers that it’s time for a replacement, service, spare parts, etc. #8

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

NOVEMBER 11, 2011

If your competitors are weak, and you are strong, you could win by attacking them directly with the same products and pricing. If you have a new way of doing things or a new way to cut costs and offer your product or service at a lower price, you could flank your competitors and establish marketshare before they can make similar changes.

Guerilla Marketing 100

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

JUNE 19, 2012

There were many stories about companies that went too slow in launching a new product and never made it (Ashton-Tate and Computerland were mentioned among others). Well before it’s time to launch your product, get the right people on your team to validate your technology and your concept.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

APRIL 24, 2013

Instead of marketing products, we need to focus on solutions. Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Selling on price, for example with a cost-plus pricing approach, is not as profitable. Market Solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

MAY 23, 2013

And, speed is critical when you launch a product, especially in technology. When you need to get the word out about a new product, service or an event, it’s important to have good data and at least one marketing medium in place to do so. Social media isn’t the only way, it’s just a newer, cost-effective way.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

SEPTEMBER 18, 2015

One had a product development niche that was reflected in its branding and social media content. Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. What are the qualities that make them choose your product or service over the competition?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. Now we have dashboards for just about every marketing software we use.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

MARCH 27, 2012

Your blog is a way to respond immediately to issues about your or a competitor’s products or services or important happenings in your community or industry. Publish information cost-effectively. They are a very cost-effective way to communicate your marketing messages. Immediately reach your target audiences.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

OCTOBER 16, 2012

The plan should identify what will be done, where you will do it, how, who will do it, when and how much it will cost. What will it cost? Do they research products and services they want to buy on social media? Where are your target audiences? LinkedIn, Facebook, or Twitter? What tasks do you have to do to have a presence?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Validate your product or service concept through research and analysis. Create a strategic plan for marketing your product or service. This outsource approach to marketing execution is certainly more cost-effective than hiring employees or an ad agency with overhead. Manage the initial branding process.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

APRIL 12, 2013

Given the opportunity cost of your valuable marketing dollars, there are other marketing activities that you should invest in before paid search, which can be expensive. Of those who used paid search campaigns, they did get additional visits and some conversion to leads.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

JUNE 17, 2014

WordPress is open source and extremely cost-effective, but if a site calls for custom features and designs it may be more cost-effective to code the site from scratch. But, are you trading cost-savings for slow performance and poor support? Some developers use proprietary platforms or outdated technologies like Dreamweaver.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

FEBRUARY 14, 2013

100 million trees are killed and it costs 550 million per year to transport junk mail. Differentiate your company and products. A sample household received 41 pounds of junk mail each year. Don’t bore them. Be original. Write a blog. Have an opinion. Take a stand. Provide some answers or some insight. Please comment below.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

MARCH 27, 2009

Find out why more businesses are turning to outsource marketing to reduce costs and get better results. A new product or company to launch - we’ll assist or just make it happen. All the rest are costs.” -- Peter Drucker. Social Media Outsourcing and Consulting. Who Hires Us? Marketing and innovation produce results.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

FEBRUARY 9, 2012

In real life, you may choose to calculate separately for each product or service, as each may have different variables. Once you have a list of tactics, cost them out, including all labor, materials, outside services, etc. Add up all your marketing costs, and that is how much you will spend on your marketing.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

NOVEMBER 18, 2011

Now , when the product idea is just a seedling in your brain and soul. Because the time to launch your new product, community initiative, or strategy will be upon you before you know it. Read my previous bog, Why Product Launch Plans Need to Include Social Media.) Online, strategically, on LinkedIn, Facebook, Twitter and more.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

DECEMBER 26, 2011

Do you really need to scrap your horizontal or vertical logo and create a new one, incurring extra cost and taking the chance of losing brand recognition? But, if you are just now creating a logo for a new company or new product, my suggestion is to “go square” now, when you can!

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

APRIL 23, 2015

I have used one of these products, but I have to caution you – it was not that intuitive for a non-programmer and is not the best solution. Mobile site builder utilities may be a faster, cost-effective fix, but buyer beware – do your research. Program a custom version of the site.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

APRIL 13, 2010

Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs. This can cost less than an exhibit, and, if it’s well-executed, your customers and prospects will never forget it and you. You can also do a cost-split with the partners for your trade show expenses.

Trade Show 100

Trade Show B2B Marketing ROI Advertising Agencies 100

B2B Marketing Traction

MARCH 18, 2013

Use Twitter to link to your press releases, new product information, or events. At New Incite, we’ve developed a very cost-effective and practical approach. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media. Track results.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

AUGUST 25, 2011

For all ages, but especially if you have any customers and employees who are 18-34 in age, Facebook can be a cost-effective way to create awareness of your brand, market your products and services, provide customer service, and increase customer and employee loyalty, engagement and retention. So, what are you waiting for?

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. B2B Product Marketer – Answer Why, What and How. If you are a manufacturer of a product, your content can answer all three questions. ” and “What?”

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

MARCH 27, 2013

It’s all about brand and message consistency and uniformity across divisions, products, platforms, people and in some cases countries. Protect the brand at all costs! We control details and deadlines and, most importantly, our brand.

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

B2B Marketing Traction

OCTOBER 18, 2012

The main benefit cited by the study is increased flexibility while reducing costs. The plan includes the what, when and how that will make it easier for a variety of professionals to quickly get on board and be productive. The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

JANUARY 17, 2013

In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

OCTOBER 13, 2011

You need to know which are the most frequently-used when your target prospects search for your products or services. Your content needs to include and be tagged with the right keywords and phrases. This is both science and art. There are certain places where you can include keywords and phrases that the search engine algorithms respond to.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JULY 20, 2012

I work with small- to mid-size businesses for whom cost makes a difference and productivity is key. But along comes open source, and, as a result, a plethora of applications and add-ons that can make a web developer’s (and a website owner’s) life a lot easier.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

OCTOBER 12, 2012

Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. the customer’s experience using the product purchased. Why has marketing changed since 2000? Disruptive Innovation. a stimulus like an ad, 2.)

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

AUGUST 4, 2011

A marketing plan that does not identify what will be done, how, who will do it, when and how much it will cost is not specific. Is there demand for the product? Here are my descriptions for SMART B2B marketing plans: Specific. Without the What?, and How Much? questions answered, your marketing won’t get done. Measurable.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 18, 2009

Here are ways to make sure your marketing brainstorming is fun and productive. Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners. One of the most fun aspects of marketing planning can be brainstorming. Share the results.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

AUGUST 17, 2011

I wrote about them in my answer to one of ten top questions business owners have about marketing in the marketing chapter of The Book on Business from A to Z – “ What’s the best strategy for marketing my product or service?” ” My favorite tools help provide three must-have pieces of information: 1.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 18, 2009

The benefit of this outsource service is that you get senior-level marketing expertise and direction at a fraction of the cost of hiring a full-time, senior-level employee. All the rest are costs.” -- Peter Drucker. B2B Marketing Plans. B2B Marketing Execution. B2B Marketing Measurement. B2B Marketing Executive Placement and Staffing.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

JANUARY 19, 2010

Inbound Marketing Is… …the art of creating inbound marketing interest from your prospects when they have a need or interest in your product or service. Inbound Marketing is cost-effective and time-efficient. Why should you consider Inbound Marketing in your 2010 marketing programs?

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 23, 2010

Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. They follow their trusted colleagues and friends and take note of the products and services their friends like. The Internet created the long tail of demand, and we as marketers thank our lucky stars.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100