SmartBug Media

FEBRUARY 23, 2024

Understanding Correlation, Causation, and Coincidence Correlation, causation, and coincidence can blur marketing attribution. Just because two data points appear to be correlate doesn't mean that what they represent is valuable.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

BOP Design

JULY 13, 2021

In this short post, we are going to take a high-level look at 5 essential steps you must take to optimize your video for search – whether it’s universal search results, video search results, or search on a video platform, like YouTube. Follow these tips when publishing any videos for your B2B firm. Include Keywords in the Video Description.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

Optinmonster

AUGUST 2, 2023

While foundational metrics like sales and customer retention might be overshadowed in video marketing, it’s possibly because they’re tough to correlate and measure compared to direct metrics like views and likes. What’s intriguing is the shift in objectives as we dive deeper into the list. Beyond Video Marketing.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Martech

APRIL 5, 2023

The CTV opportunity Advertising spending on connected TV (CTV) – which includes display ads on home screens as well as in-stream video ads on platforms like Hulu, Roku and YouTube – is the fastest-growing segment in digital advertising. There is no standard model for an identity graph.

Mobile Advertising 110

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 110

ScanmarQED

FEBRUARY 27, 2024

Many of the biggest platforms, like Meta, YouTube, SnapChat, TikTok and others, don’t provide any of this vital user-level information. These models use statistical algorithms to analyze patterns and correlations in available data to attribute conversions accurately. On Friday, they see an ad on Facebook.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

SocialPilot

MARCH 11, 2024

Not just it, using machine learning algorithms, these AI tools can help you identify trends, patterns, and correlations within the data, allowing marketers to gain deeper insights into campaign performance. AI tools let you efficiently filter through the fluff and show you real insights like brand mentions, traffic, and conversions.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Sprout Social

NOVEMBER 29, 2021

On top of that, our data shows a positive correlation between time spent on social media and the likelihood of purchase based on familiarity with a brand. Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings.

Buy 143

Buy Brand Identity Branding eCommerce 143

Biznology

FEBRUARY 17, 2017

Have I noticed any correlation to posting frequency and how my audience grows? Maybe you went all-out with social profiles a few years ago, and you don’t remember if and where you created your social media profiles. In that case, here’s a checklist to get started: Facebook (page and personal). Step 2: Do a branding check.

Social Media 144

Social Media Business Media Profiling 144

Webbiquity

MAY 12, 2015

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. While doubling your search traffic from a YouTube video certainly isn’t guaranteed, the thumbnail appearing in the search results is more likely to capture the users’ attention than a standard search result.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Sprout Social

JANUARY 23, 2024

This unexpected boost on social correlated with an increase in sales by 2,800 units year over year. The campaign’s YouTube video received 282,000 views and their TikTok post received over 3.3 oliviadirienzooo ♬ RGF – Macky Zoo ? The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Content Marketing Institute

SEPTEMBER 14, 2018

On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Correlated sales lift. At times, correlated sales lift is the only realistic measure based on budget or limitations of the sales channel. Direct web traffic. Lift in online mentions. Branded keyword search volume lift.

Act-On 111

Act-On Work Management Marketing Management Planning 111

SmartBug Media

NOVEMBER 30, 2020

This attribution model is popular among advertisers, because it provides the most credit to the last interaction that a customer had with one ad and its correlating keyword. Recently, Google Ads brought YouTube into their attribution reporting and has made its data-driven attribution model available to advertisers. Last Click.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Webbiquity

DECEMBER 18, 2018

People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives. YouTube – acquired by Alphabet (Google). Some of these are more important than others.

Training 214

Training Planning Work Management Marketing Management 214

KoMarketing Associates

MAY 19, 2015

Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches. The biggest thing…how-to queries: “Searches related to “how-to” on YouTube are growing 70% year over year, with more than 100M hours of how-to content watched in North America so far this year.”. Need an example?

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

Tiecas

JANUARY 27, 2024

One of the most effective channels for promotion is social media, such as LinkedIn and YouTube. The top challenge manufacturing marketers face with measuring content performance is difficulty integrating/correlating data across multiple platforms (48%). Don’t rely 100% on organic SEO for your audience to discover your industrial blogs.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Convince & Convert

JULY 28, 2013

It’s not a blog or a Facebook page or a YouTube channel. Google Correlate is essentially Google Trends in reverse. For example, Google Correlate shows that the search term “pellet smokers” has a.8947 For example, Google Correlate shows that the search term “pellet smokers” has a.8947 PelletSmoking.com is a throwback.

Content Marketing 152

Content Marketing Correlation Work Management Content 152

Content Marketing Institute

OCTOBER 16, 2017

A case in point, the number of “likes” earned from a Facebook post rarely correlates to the number of products sold on a store shelf. Some would argue that there is no correlation at all. There is no clear correlation or causation between the metric and the goal. More clicks equal a positive correlation.

Lead Ranking 99

Lead Ranking Top of Funnel Correlation Lead Scoring 99

Conductor

SEPTEMBER 9, 2021

Simply enter a topic you want to write about into Content Guidance, and see the words and phrases that are most correlated with high-ranking content. domains, social media, Amazon brands, Youtube channels and more) for a full picture of your web visibility. That’s where Custom Annotations comes in.

Features 59

Features SERP Correlation Content 59

Unbounce

AUGUST 26, 2021

YouTube is the most common hosting platform, accounting for a far greater percentage of videos than Wistia or Vimeo. Across the board, it appears that videos generally correlate with neutral or even negative page performance. Video Doesn’t Improve Performance—No Matter Your Conversion Goal.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Martech Advisor

DECEMBER 23, 2019

Just make sure that the landing page has messaging and a look that correlates with the ad or email. As far as what to post, a 2017 study of YouTube users found that 65% of respondents said they turn to YouTube to 'help me fix something,' 56% said to 'learn something new' and 57% said 'to be entertained.'

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

Sprout Social

JANUARY 18, 2022

Such a pleasure talking with @kevonstage about how YouTube can better support creators from all communities. The conversation spread from Reddit to Twitter, YouTube and beyond. If you map the volume of social conversations alongside this sudden price fluctuation, the correlation is near perfect. .

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Hubspot

APRIL 22, 2020

According to Think with Google , 85% of teenagers within Gen Z use YouTube to regularly find content while 80% of Gen Z says YouTube videos have successfully taught them about something. In this blog post, you can find a step by step guide to creating your first marketing video.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Ledger Bennett

SEPTEMBER 26, 2020

For example, you might see an uplift in online search activity when running a video ad on YouTube, but if you report individually on YouTube and online search results you may miss the correlation.

Paid Search Agency 59

Paid Search Agency B2B Marketing Effectiveness B2B 59

Moz

APRIL 18, 2019

If you post a link to Twitter or to Facebook or to LinkedIn or to YouTube, they're going to carry this rel="nofollow,"saying I, YouTube, don't editorially endorse this website that this random user has uploaded a video about. Well, it's hard to get a link from YouTube. When you see a correlation of 0.25

Link Building 68

Link Building SEO PageRank Ad Building 68

Digilant

FEBRUARY 8, 2022

As the connected TV landscape becomes more diverse, the industry’s major players — Apple, Amazon, and YouTube — are guarding the CTV data they accumulate. If big companies like Roku and YouTube don’t share data, advertisers will struggle to track consumer touchpoints and risk wasting valuable ad spend. .

Advertising Agencies 52

Advertising Agencies Paid Search Agency Emarketing Correlation 52

Convince & Convert

MARCH 8, 2017

Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives. For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel. Identify one or two specific segments, with as much detail as possible. Measurement(s).

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Biznology

MAY 19, 2014

28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon). 25% of Google searches come from YouTube in 2013; up from 17% in 2007 (source: comScore). #1, 1, #2 and #3 largest web destinations are Google, Facebook and YouTube, respectively (source: Alexa ). . #1,

Social Media 80

Social Media SEO Media Youtube 80

Convince & Convert

JUNE 16, 2014

link] For more of this series (and others) please subscribe to my YouTube channel. You can run some correlation studies on that, but it’s difficult to point to it exactly. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. So, to some degree, it depends on the business. (to

Content Marketing 159

Content Marketing Paid Search Agency Planning Advertising Agencies 159

Navigate the Channel

JUNE 14, 2021

Find ones that best correlate to your target audience and focus your efforts there. YouTube: Demonstration videos and troubleshooting tips are always an excellent way to increase brand recognition and position your company as an industry leader. Choose the Right Social Media Platforms.

Social Media 65

Social Media Ad Building Media FAQ 65

ClearVoice

MARCH 9, 2021

There is a YouTube musical artist who goes by the name Puddles Pity Party who often sings pop song covers. To boot, no map of the brain could be correlated to particular emotions. The sentiments he invokes are often very contradictory, especially when juxtaposed with his song selections, where anthems are sung as sad ballads.

Storytelling 98

Storytelling Correlation Click Rate Youtube 98

Excelsior Research

JANUARY 3, 2022

Greenbook: In the first half of 2017, 50 percent of candidates used the following statistics tools: Correlation. Market Research Guide. A step-by-step guide to completing your own market research. The business still barred the market turmoil caused by the COVID-19. Before we conclude, let us look at some statistics. Regression. QUICK LINKS.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Brightedge

FEBRUARY 4, 2021

We don't see this correlating with any major updates, though People Also Ask seems to have been shown more often starting around the same time period. YouTube still tends to dominate these results. Back in September, Quick Answers dropped down to showing in roughly 15% of all searches. People Also Ask.

SERP 59

SERP Trends Mobile Marketing Lock-In 59

Webbiquity

DECEMBER 20, 2011

Ten YouTube Metrics. regular YouTube page, company channel, mobile device, etc.). • Lift in direct visits (an imprecise but correlated measure). Lift in branded search visits (another imprecise but correlated measure). . • Most popular posts. Number of subscribers to the company channel. Total number of video views.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Sprout Social

JUNE 26, 2023

These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go. You can measure customer sentiment and conduct competitive analysis on competing brands from videos on platforms like TikTok, Instagram and YouTube.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Digilant

AUGUST 16, 2022

It’s the placement of your advertisement next to material that correlates to your product or service, therefore, increasing the likelihood to be seen by the audience you’re trying to attract. Case in point: In 2017, a raft of giant brands left YouTube because their ads appeared next to extremist, inflammatory videos.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Brand Identity 52

Digilant

AUGUST 16, 2022

It’s the placement of your advertisement next to material that correlates to your product or service, therefore, increasing the likelihood to be seen by the audience you’re trying to attract. Case in point: In 2017, a raft of giant brands left YouTube because their ads appeared next to extremist, inflammatory videos.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Brand Identity 52

Moz

SEPTEMBER 3, 2020

Well, there's actually a bunch of sites that do this now where they show you this is on Netflix, this is on Hulu, this is on Amazon, this you can watch on Comcast or on demand, this you can see on YouTube. Does one correlate with awards and critics? We've got to see what our correlations are. Hang on a tick.

Sample 76

Sample Best Practices Content Correlation 76