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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

We recommend that anyone using AI to support competitive analysis, and customer and market research initiatives be aware of these five in particular: Biased Training Data : AI models learn from historical data, and if this data is biased, the AI model will inherit and potentially amplify those biases.

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Examining how AI can improve customer-brand relationships

ClickZ

AI and user experience (Ux) AI can detect similarities and correlations among different data points and use these patterns to make accurate predictions or provide recommendations. This was the case for a project I worked on with a big fitness company for which we created a training app.

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AI Is Everywhere — But Are You Building it Responsibly?

Salesforce Marketing Cloud

AI is trained on reams of data that have been collected over time. Research has shown that many popular open-source benchmark training datasets — ones that many new machine learning models are measured against — are either not valid for the context in which they have been widely reused or contain data that is inaccurate or mislabeled. .

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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

A good AI governance framework includes data handling, privacy concerns, model validation processes, brand guidelines and transparency. This governance is key to building trust in AI, as well as showcasing its correlation with positive business outcomes, improved productivity and efficiency and successful pilots.

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How to outsource link building: Benefits and tips to follow by Admix Global

Martech

A study by Ahrefs found that the number of referring domains to a webpage strongly correlates with its search engine ranking position. Moreover, expect additional expenses such as benefits, recruitment and hiring, tools and technology, training and overhead costs. And what’s the secret sauce to SEO success? False promises.

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How to define and share your core brand values effectively

Sprout Social

But beyond that, there’s also a clear correlation between your values and your bottom line. It correlates to increased spending, with 57% of people saying they will increase their spending with brands they feel connected to. Transparency, trust and visibility are key tenets of everything they do. Make aligned decisions.

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How to use decision intelligence to tackle complex business challenges

Martech

Our last startup platform supported DI for go-to-market executives reducing the decision-making process from nine months to a fraction of time with greater visibility, training, and impacts. Awareness training, along with all other organizational data-driven efforts, is a must. Data availability. Resistance.