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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Influencers are targeted most notably on Twitter. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Search engine results pages (SERPs) The results a search engine (like Google or Bing) displays in response to a keyword query.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Influencers are targeted most notably on Twitter. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Search engine results pages (SERPs) The results a search engine (like Google or Bing) displays in response to a keyword query.