Hinge Marketing

FEBRUARY 9, 2017

There was so much distance between a given marketing strategy and its results that teasing out a correlation between cause and effect was difficult, if not impossible. And chances are, there is some correlation between web traffic and conversions. Fortunately, all that has changed. Marketing is more quantifiable than ever.

Work Management 48

Work Management Marketing Management Service ROMI 48

QuanticMind

OCTOBER 24, 2017

Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. Some statistics about online-to-offline conversions: 90% of retail sales take place at physical storefronts. In fact, product ads on Bing still show decent traffic post-Christmas. Reporting & Analytics: “What’s Your Audience Thinking?

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Moz

DECEMBER 3, 2018

We used a technique of writing these articles published earlier on Moz that generates some seriously awesome results (we’re talking more than doubling our organic traffic in the last six months, but we will get to that in another publication). You will never eliminate the possibility of misinterpreting correlation as causation.

Lead Scoring 56

Lead Scoring Lead Ranking Studies Correlation 56

Zoominfo

SEPTEMBER 20, 2018

Here are some hard skills that directly correlate with B2B marketing success: 1. Instead of saying, “I improved organic traffic to the company’s business website through different SEO initiatives,” say, “My SEO initiatives led to a 70% growth in organic traffic to the company’s business website, year over year.”. Data analysis.

Work Management 193

Work Management Marketing Automation Services Marketing Management Zoominfo 193

Convert

JUNE 12, 2023

Make sure you take pre-test analysis seriously, know your sample size, and let the experiment run its course! It teaches that correlating the outcome of our decisions with the quality of the decision-making process is a mistake. This statistical puzzle has drawn the attention of some of the sharpest minds in the field.

Positioning 52

Positioning Lead Ranking Marketing Proposals Ethics 52

Anyword

APRIL 29, 2020

Because the goal of the campaign is to convert as many users into subscribers and data shows that paywall hits are the most correlated behavioral event to subscriptions. Our experience with hundreds of publishers shows that LAs will generally do well, For example, Traffic or Funnel-based LAs. Qualified Audience.

Cost per Acquisition 55

Cost per Acquisition Top of Funnel Facebook Campaigns 55

Moz

MAY 13, 2020

I’ve only included subdomains with at least 25 rankings on May 4: Putting aside the usual statistical suspects (small sample sizes for some keywords, the unique pros and cons of our data set, etc.), Even if we accounted for the variance and did statistical testing, we’re still missing a lot of information.

Google 75

Google Comparison Lead Scoring Lead Ranking 75

Oktopost

JUNE 9, 2020

There is a direct correlation between employee advocacy and employee engagement. You can use our employee advocacy sample survey as a starting point to create your own questionnaire. As good as the statistics may sound, employee advocacy is not a project you launch, sit back and watch the leads roll in.

Sales Management 145

Sales Management Practices Best Practices B2B 145

seo.co

MAY 16, 2021

The SEO-specific insights you’ll get from Google Analytics include: Your monthly search traffic. Which web pages get the most traffic. You can adjust your site’s crawl rate, which is great if you have heavy traffic during certain hours and want to schedule Bing’s crawl bot to crawl your site during off-peak hours. Page previews.

Paid Content 112

Paid Content SEO CMS Development SERP 112

nDash

JUNE 23, 2021

Your content promotion and content strategy correlate with each other first by researching your target audience. Content promotion helps marketers increase traffic—posting high-quality content isn’t enough. Q&A sites offer an incredible opportunity for driving traffic to your site’s content. Use Visuals.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

FunnelEnvy

JULY 14, 2019

If the sampled population does not represent the broader population, then those conclusions are likely to be compromised. Statistical significance calculators make this a relatively straightforward and quantifiable exercise, and this is often where marketers stop. To learn how our predictive model fared we ran an experiment. .

Validation 40

Validation Correlation Planning Pricing 40

FunnelEnvy

AUGUST 21, 2018

Specifically what we’re trying to establish is a relationship (correlation) between something that we’re changing (known as the independent variable) and something that may be affected by it (the outcome or dependent variable). A quick sidebar on statistical significance. form submissions” – The dependent variable or outcome.

Optimization 40

Optimization Sales Management Personalization Correlation 40

Directive Agency

MAY 16, 2017

Now your load time is costing you initial traffic and compounding to cost you conversions as well. Load Impact’s strength comes from its charts that show you different traffic and engagement distribution. Here’s why: Your Page Size usually directly correlates to the load speed of that given page. That’s right.

Lead Scoring 65

Lead Scoring Lead Ranking Enterprise Management Work Management 65

Hubspot

SEPTEMBER 26, 2014

Do certain times of the day and days of the week correlate with better traffic results? In other words, while SlideShare-based posts may perform best in terms of traffic, you probably can''t only publish SlideShare posts. X SlideShare posts per month for traffic, X posts per month about subject A to support campaign B, etc.).

Conversion Rate 28

Conversion Rate Clickthrough Conversion Ad Frequency 28

Optinmonster

JANUARY 22, 2024

Are you looking for quick SEO tips to boost traffic and organic search rankings? Identify pages with low organic traffic, poor engagement metrics (like high bounce rates or low time on page), and those that don’t rank well in search engine results pages. This can help in capturing additional search traffic.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Scoop.it

OCTOBER 29, 2020

You do not need a huge sample to know where you stand. This strategy also works well in B2B as it nicely correlates with the previous point about the Ease of use. Creating a checklist is very easy, and can bring significant traffic to your site. List of PR agencies, 5 Statistical Analysis of Mortgage Market etc.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

JUNE 9, 2016

15) In September 2015, the greatest share of traffic to Instagram (23.94%) was from the U.S. 25) There’s little correlation between caption text length and engagement rate on Instagram. That means that the average post in this sample saw 4.3 What other Instagram statistics can you add to the list? ( Source ).

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Hinge Marketing

JULY 21, 2022

Each time search engines update their algorithms, website traffic experiences a drop. More content gives you a better chance to gain rankings and traffic, but many struggle just to get started and remain consistent. At that point you can start relying on a regular cadence of traffic coming to your site. Earned Media.

Paid Content 93

Paid Content CMS Development Lead Ranking Work Management 93

Webbiquity

JANUARY 31, 2017

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more. 1) Google Analytics. See every mouse movement, scroll, click , and keypress.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

SalesChoice

JANUARY 19, 2017

Predictive analytics take data from the past and generates based on valid historical outcomes, creates an informed statistical model, which is then used to predict the future. Gen X’s and Gen Y’s trust technology and data interpretations more than the millennials to guide them to the desired “ask me” outcomes (i.e.:

Work Management 22

Work Management Marketing Management Lead Ranking Storytelling 22

Single Grain

JULY 3, 2023

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are both digital marketing strategies that aim to improve visibility and drive more traffic to websites through search engines, but they have significant differences in terms of their strategies, techniques and objectives. Work With Us What Is SEM vs SEO?

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Anteriad

APRIL 25, 2023

It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. Content audit An accounting of all currently published web content. It

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. Content audit An accounting of all currently published web content. It

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

accelerate agency

OCTOBER 27, 2021

Around half of all website traffic comes from mobile devices. If you’re not optimizing your content to be on that first page, you’ll see a very low rate of traffic. When it comes down to it, SEO is about improving visibility, and that doesn’t always directly correlate to income. If you don’t keep up, it’s easy to fall behind.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Around half of all website traffic comes from mobile devices. If you’re not optimizing your content to be on that first page, you’ll see a very low rate of traffic. When it comes down to it, SEO is about improving visibility, and that doesn’t always directly correlate to income. If you don’t keep up, it’s easy to fall behind.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Around half of all website traffic comes from mobile devices. Consider these statistics: 39% of people who make a purchase were influenced by search results ( Google ). Around 93% of web traffic is directed through search engines ( 99Firms ). An alternative tactic to bringing in traffic is PPC advertising. SERP rankings.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Convert

OCTOBER 25, 2022

This tool allows you to put a thin layer on top of your site that will handle splitting the traffic and then, using javascript, will modify the user experience, showing users either the A or B experience rather than saving the data so you can analyze it. Consider sample size when designing tests. Both need users or sample sizes.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Content Marketing Institute

JANUARY 21, 2019

As BuzzSumo’s Steve Rayson writes , “We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links.”. In each industry, there are missing statistics. BuzzSumo @Moz #research Click To Tweet. Original research.

Content Marketing 94

Content Marketing Planning Top of Funnel Paid Search Agency 94

Convert

AUGUST 25, 2021

Here at Convert, we’ve found a strong correlation between customers who have robust technical training and seek out tool education with our experts and the chance of getting value from our app. Go with an option that’s open about their statistical approach. You’re supposed to wait until it hits the sample size.

Work Management 98

Work Management Budget Programs Optimization Marketing Management 98

seo.co

FEBRUARY 14, 2023

If your churn rate is too high, even a marketing strategy with a high propensity to generate new traffic and customers will fail. Just take a look at this random sampling of specialized CRM SaaS platforms: (Image Source: Software Advice ) Your marketing needs to have some mechanism for strongly differentiating your brand.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

TrustRadius Marketing

NOVEMBER 2, 2022

Newswire is a technology company that delivers press release distribution, earned media outreach, SEO traffic, and engaging sales prospects through campaign automation to help businesses land impactful media coverage, drive website traffic and grow brand awareness. A sample of data types include: SEC and global filings.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Unbounce

OCTOBER 1, 2018

I mean, bringing traffic to a website is important (because without traffic you’re designing for an audience of crickets). However, it’s still a methodology that uses statistical inference to make a decision as to which variant is best delivered to your audience. Image source. Multivariate test. Bandit test. A/B/n test.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Convert

AUGUST 1, 2022

They think that the input is business problems and the output is statistically significant valid business solutions. We begin with what we believe is the most important guardrail metric every experiment should have: The Sample Ratio, then follow-up with other guardrail metrics and organizational guardrail metrics.

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105

Convert

DECEMBER 8, 2021

Examples of quantitative data analysis could be: Measuring traffic to a page That traffic’s bounce rate The CTR Subscriber rate Sales rate Average sale value. Are you seeing causation or correlation? Issue #5: Taking Correlation As Causation. Is the data set large enough to be true? Interpretation + Inference.

Multivariate analysis 52

Multivariate analysis Eye-Tracking Analysis Work Management 52

Adobe Experience Cloud Blog

MARCH 14, 2013

Lacks insight into synergy of tactics, no correlations or connections. Assuming all other marketing and sales influencers on these two groups were the same, you can credit any difference in traffic growth to your brand advertising spend. Sample output from test and control groups, courtesy of The Lenskold Group. or all of them.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48

TrustRadius Marketing

NOVEMBER 2, 2022

Newswire is a technology company that delivers press release distribution, earned media outreach, SEO traffic, and engaging sales prospects through campaign automation to help businesses land impactful media coverage, drive website traffic and grow brand awareness. A sample of data types include: SEC and global filings.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98