Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? What’s important here isn’t the specific results from this blog, but what those results say about how to get more traffic to your blog. Direct and referral traffic are highly correlated.

Traffic 100

Traffic RSS Social Media Social Networks 100

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Unbounce

AUGUST 26, 2021

form-fill and click-through pages) Pages with traffic from different ad channels (e.g., social, paid search, organic search) Pages with traffic from different devices (e.g. Across the board, it appears that videos generally correlate with neutral or even negative page performance. mobile and desktop).

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Marketing Insider Group

JULY 16, 2020

Since this approach to lead nurturing is so personalized, your team will benefit the most from using a research-based ABM (Account-Based Marketing) program – it lets your team follow every customer’s individual journey, and determine whether or not (and how) each interaction correlates with a conversion. Care to share in the comments?

Lead Ranking 272

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 272

Optinmonster

AUGUST 2, 2023

91% say video marketing has helped them increase traffic. While foundational metrics like sales and customer retention might be overshadowed in video marketing, it’s possibly because they’re tough to correlate and measure compared to direct metrics like views and likes. Beyond Video Marketing.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Convince & Convert

OCTOBER 30, 2014

When people ask this question, what they mean is, does sharing a web page in your social media sites such as Facebook, Twitter, Google Plus, Pinterest, etc., Many marketers believe this to be the case, and correlation studies like like this one from Searchmetrics , or or this from one Moz, encourage that belief.

SEO 167

SEO Correlation PageRank Social Media 167

Content Marketing Institute

OCTOBER 16, 2017

In this article, “vanity metrics” include impressions, “likes,” shares, comments, followers, open rates, views, traffic, time on site, bounce rate, and many more. A case in point, the number of “likes” earned from a Facebook post rarely correlates to the number of products sold on a store shelf.

Lead Ranking 99

Lead Ranking Top of Funnel Correlation Lead Scoring 99

Contently

MARCH 26, 2021

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. You can also use Facebook ads, if funding an incredibly dangerous disinformation cesspool is your cup of tea.).

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Zoominfo

JUNE 4, 2018

Facebook likes. Website Traffic: If your goal is to generate website traffic from your social presence, look closely at metrics that demonstrate real social engagement. Can you identify which traffic sources perform best and why? Or, can you determine which campaigns generate the most traffic and why?

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

ClearVoice

MARCH 26, 2024

It tracks metrics like bounce rates, page views, and traffic sources, but it offers robust capabilities beyond basic metrics. Track website traffic, lead generation, social engagement, and email marketing. Watch for anything that may correlate with higher engagement, traffic, or conversions.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Contently

MAY 23, 2018

They would commission an article, post it on the online publication, and share it on the brand’s Facebook, Twitter, and LinkedIn profiles. “We Over the years, major social platforms like Facebook have limited organic reach for brands and publishers, regardless of how good the content seemed.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Moz

SEPTEMBER 17, 2020

Well, that's what we're going to go over today, but we're going to try and tease out some better definitions and vocabulary so that we're not talking past one another, and we're not constantly beating each other over the heads about correlation and not causation, or some other kind of nuance that really doesn't matter. Correlation.

Lead Ranking 62

Lead Ranking Lead Scoring Correlation Domain 62

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9%

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Webbiquity

DECEMBER 20, 2011

Overall traffic. Traffic quality (e.g. Search traffic. Social media/network-referred traffic. Other key sources of traffic (e.g., Five Facebook Metrics. Number of Facebook page “Likes”. Friends of fans (indicates an organization’s total potential reach on Facebook). Top traffic sources. .

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. There’s been a lot of discussion about how much Mark Zuckerberg knew and whether Facebook should have done more to prevent or stop the data theft.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Parse.ly

DECEMBER 11, 2018

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Notably, the film had the most article mentions and high social media traffic months prior to opening weekend. Articles about Creed II also had half the social media traffic as Grindelwald. bohemian rhapsody wiki.

Press 69

Press Wiki Correlation Traffic 69

Navigate the Channel

FEBRUARY 2, 2022

However, traffic might be a better determination of how well your digital marketing campaigns are going. This should somewhat correlate to your number of leads or sales, which is why it is a significant figure to track. Traffic Sources. Website Visitors. Average Number of Page Views per Session. Are they typing it in directly?

Marketing Websites 65

Marketing Websites Eye-Tracking Click Rate Marketing Analytics Tools 65

Tomorrow People

NOVEMBER 30, 2018

Yet none of that transmitted through to web traffic. They’re all on Facebook, they’re all on LinkedIn. By pinpointing any correlations between contacts who watch a webinar and follow with a lead, we can determine what effective channels are and where our points of contact are most valuable. They’ve all got a smartphone.

Trends 220

Trends Content Marketing Brand Identity Branding 220

ClearVoice

DECEMBER 14, 2020

Studies performed by Backlinko and Ahrefs have found that there is absolutely a correlation between a number of backlinks and Google rankings. ” Take a look at this graph by Ahrefs on the number of referring domains (aka links) vs. Search traffic: Image source: Ahrefs. The takeaway: More links = more traffic.

Link Building 110

Link Building Ad Building CAN-SPAM Domain 110

Zoominfo

JUNE 11, 2019

Examples of marketing vanity metrics include: Page views Downloads Facebook likes Twitter followers An Alternative To Marketing Vanity Metrics In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. So, which data points are the common culprits?

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Scoop.it

NOVEMBER 27, 2018

This should then be correlated back to traffic and lead conversions. This means that when a business published content and pays to have traffic delivered to it in an effort to generate incoming calls, there’s no way to tell which traffic source generated the call.

Top of Funnel 79

Top of Funnel Content Marketing Multi-Channel Paid Search Agency 79

Biznology

MAY 19, 2014

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way.

Social Media 80

Social Media SEO Media Youtube 80

Atomic Reach

JULY 27, 2023

As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement. We help you manage your assets and upload your content to Facebook, Instagram, TikTok, LinkedIn, Twitter, and paid content adaptation. We correlate influencer content performance to any social/brand owned channels 4.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Sprout Social

JANUARY 27, 2021

On the flip side, you might spot a correlation between videos with lower retention. Retention further breaks down by organic traffic, traffic for paid skippable video ads and traffic for paid display ads. The Traffic Sources Report. Another key report to keep an eye on is the Traffic Sources Report.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Marketing Insider Group

JULY 13, 2015

Not surprisingly, companies that commit to regularly publishing quality content reap the biggest rewards in terms of website traffic and leads. Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Outbrain

AUGUST 19, 2019

For example, if you’re seeing a lot of traffic from Facebook, it could mean that you bid too high for your Facebook ads, that your organic Facebook posts were very effective, or that the influencers you’re paying are sending you too many irrelevant audience members. Image source: [link]. Sales conversions.

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

Sprout Social

JANUARY 2, 2019

We saw Facebook’s algorithm update rock the business world, for starters. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” Drive website traffic. Web traffic metrics. Lead generation metrics.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Hubspot

MARCH 19, 2015

Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S. How to Add a CTA Button to Your Facebook Page. and the rest of the world.

Facebook 28

Facebook Landing Pages Correlation Click Rate 28

Webbiquity

DECEMBER 18, 2018

For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives. Instagram – acquired by Facebook. There are a whole host of factors that impact the chance of a piece of content ranking for any given search term. Some of these are more important than others.

Training 214

Training Planning Work Management Marketing Management 214

Hubspot

OCTOBER 28, 2020

How many "likes" do you generally get on an individual Facebook post? To help you with your goal-setting, download our free calculator for determining your monthly traffic and leads goals. Wouldn't it make sense for you to reallocate some (or all) of the time you're investing in Pinterest to Facebook? Establish data benchmarks.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Hubspot

MAY 26, 2011

HubSpot's latest research takes a look at real data from 4,000 businesses -- all HubSpot customers -- and reveals how they successfully generate traffic and leads. One of the factors included in the study is Facebook reach. Businesses with over 1,000 Facebook fans generated 12 times more leads. Connect with HubSpot :

Lead Generation 28

Lead Generation Facebook Generation Correlation 28

Marketing Insider Group

JUNE 1, 2015

Not surprisingly, companies that commit to regularly publishing quality content reap the biggest rewards in terms of website traffic and leads. Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

readwrite

APRIL 2, 2012

A pair of studies out this week confirm what the anecdotal evidence and rampant speculation we’ve been collecting for the month already suggested: The introduction of Timeline for brands has actually decreased fan engagement with companies on Facebook.

Facebook 40

Facebook Brand Identity Branding Case Studies 40

Webbiquity

JUNE 23, 2015

digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. Facebook’s share was about 8%. 54% want to improve traffic conversion rates. While everyone knows Google is the big dog, the magnitude of its dominance still amazes.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Facebook is often perceived as the undisputed champion among social media platforms. As one of the paid social pioneers, Facebook Ads are also a foundational component of many brands’ digital marketing strategies. And you can find them on Facebook.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Webbiquity

APRIL 14, 2015

But there’s more involved in generating high, and highly relevant, organic search traffic. As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog.

Keywords 100

Keywords SEO Research Resources 100

Valasys

APRIL 29, 2021

Lead Generation, in the computerized digital world, can be separated into sets of advertising exercises that compare with the client’s purchasing journey with the intend to: Produce traffic to the business’ site, convert those site guests into leads, and convert the leads into clients. Using the Right Tools is important.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52