Sword and the Script | B2B

APRIL 23, 2024

There are so many variables to every campaign that it’s important to design good experiments. It’s rarely perfect and correlation is typically stronger than causation. Yet a new study by Bain and Google brings something new to the conversation. That’s how Post It notes were discovered and it went on to be a best-selling project.

Marketing Automation Services 79

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 79

Tony Zambito

NOVEMBER 1, 2010

These monumental shifts occurring are calling for organizations to think differently and to design buyer experiences that create long-term buyer retention and buyer loyalty.     In the Buyer Experience Innovation framework, the design of buyer experiences is one of its most important elements. 

Design 100

Design Buyer Personas B2B Thought Leadership Lead Ranking 100

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Binary Demand

FEBRUARY 23, 2024

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Webbiquity

NOVEMBER 27, 2018

But to get the platform back on a growth path, Twitter needs to keep key user segments energized. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. And it’s still the place to go for breaking news. Lots of things.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Walker Sands

JULY 17, 2023

There are many factors that can affect the success of your email campaign, including the copy and design of your emails. Design with accessibility in mind You may have heard that accessibility improves on-page SEO performance. People with hearing, visual or cognitive disabilities benefit from accessible email designs.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

Valasys

FEBRUARY 2, 2024

Next, sophisticated AI algorithms analyze this data to identify patterns, trends, and correlations related to consumer behavior, preferences, and purchasing habits. Based on these insights, businesses can segment their target audience into distinct groups with shared characteristics and preferences.

Marketing AI 40

Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

Unbounce

MAY 27, 2021

Marketers who properly segment their audiences know the value of this lesson: You’ll get the results you want if you give customers the experience they need and ask for. There’s really no better way to segment your messaging for your ads, especially for lead generation or SaaS campaigns. Beautiful layout and design?

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

FunnelEnvy

MARCH 4, 2024

Consider it an intelligent collaborator who understands your brand voice and target audience, suggesting headlines, CTAs, and personalized greetings for different user segments. AI tools can analyze user data and past test results to suggest promising design tweaks, ad copy variations, or landing page layouts.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

InsightSquared

NOVEMBER 18, 2020

Marketing lead effectiveness by source, deal type and segment. It requires a data lake, a correlation/context engine and machine learning so you can analyze complex, unlike data like structure, unstructured, custom objects, interactions and more. . This scale of data is too much for any human or Excel spreadsheet. Or by a specific rep?

Forecasting 156

Forecasting Top of Funnel Validation Digital Marketing Funnels 156

Convince & Convert

JULY 24, 2019

Identify one or two specific segments, with as much detail as possible. Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives. Two specific, measurable actions that guide the progress toward the goal. Audience(s). Who do you want to reach on this platform?

Social Media 156

Social Media Media Marketing & Strategy Television marketing 156

Vision Edge Marketing

FEBRUARY 22, 2022

Your upstream and downstream Marketing efforts related to segmentation, positioning, content, social, and SEO are paying off. A study by McKinsey Global Institute found a strong correlation between initial consideration and organic growth. Your company, products, and services have been discovered. What do you need next to grow?

Work Management 185

Work Management Marketing Management Lead Ranking Buy 185

Navigate the Channel

DECEMBER 13, 2023

Artificial Narrow Intelligence (ANI) – “Weak AI”: ANI, often referred to as “weak AI,” is designed to excel in performing specific tasks or solving particular problems. These categories represent distinct levels of AI capability, each with its own set of strengths and applicability in the marketing domain.

Marketing AI 65

Marketing AI Classified Ads Analysis Domain 65

ClearVoice

AUGUST 19, 2022

The form you use will depend on your specific needs, but there are a few key things to keep in mind when designing your lead forms — especially when deciding how much data to collect. In this article, we will discuss best practices for lead generation form design and give you some tips on how to collect the right information from your leads.

Leads 52

Leads Lead Marketing Qualified Leads Lead Generation 52

SalesIntel

MARCH 14, 2024

Segmentation and Targeting: Segment prospects based on combined data points to identify high-potential leads with specific technological needs, firmographic characteristics, and strong buying signals. Develop targeted sales strategies and messaging for each segment to maximize effectiveness.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Convert

APRIL 29, 2022

In a long sales cycle, the metrics most closely correlated to revenue are lower-funnel metrics. Unfortunately, due to the more complex and lengthy sales cycle, the correlation of proxy metrics to lower-funnel metrics – the ones which can be directly tied to revenue – is much lower. Here’s why. The B2B Marketers’ Dilemma.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

Sprout Social

JUNE 26, 2023

These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go. This is how they provide insights beyond traditional demographic stereotypes (like, all gamers are male), allowing you to narrow down segmentation as much as you want.

Marketing AI 101

Marketing AI Ideal Customer Profiles Allocation Analysis 101

Adobe Experience Cloud Blog

SEPTEMBER 25, 2018

Understanding how your campaigns are performing, how different visitor segments are interacting with your site and which strategies and tactics are generating the greatest ROI isn’t just nice to know. In today’s businesses, we’re driven to quantify any and everything that can be quantified, but don’t mistake correlation with causation.

Marketing Strategy 134

Marketing Strategy Marketing & Strategy Webinar Metrics Brand Identity 134

Contently

DECEMBER 2, 2021

But it only took two days for me to realize just how convoluted the material was—by design. Using StoryBook, a Contently tool that integrates voice and tone data from IBM Watson, we scored every piece of content and found a correlation between less agreeable content and better engagement.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 120

Mailmunch

MARCH 11, 2021

You can segment your list according to how often recipients are opening your messages and engaging with your emails. You can build segmented audience lists based on this metric and create tailored email campaigns for each group.”. Is it designed in a way that brings the reader’s attention to the conversion point? Repeat opens.

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

ANNUITAS

MAY 13, 2021

One, these investments increasingly segment enterprise architecture and create more disconnects than interconnects. The Hubspot platform – which has often been regarded as an SMB platform (and is market dominant in less-than-1M-records segment) – performed strongly and is worthy of consideration for enterprise environments.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Litmus

APRIL 11, 2022

Segmenting your subscribers and digging into your data are the first steps to mapping customer journeys. Understanding how different segments of your audience engage with your email program–and other touchpoints–should be a key priority for every email marketer. Don’t assume you know each customer journey.

Email Marketing 86

Email Marketing Planning Webinar Metrics Click Rate 86

Convince & Convert

MARCH 8, 2017

Identify one or two specific segments, with as much detail as possible. Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives. Two specific, measurable actions that guide the progress toward the goal. Audience(s). Who do you want to reach on this platform?

Television marketing 166

Television marketing Social Media Media Marketing & Strategy 166

SmartBug Media

JUNE 29, 2020

Ideally, SaaS companies will run churn reports on a monthly, quarterly, and yearly basis, and share the reports with all departments within the company to identify any potential correlation between churn and various activities that affect customer experience, such as product bugs, product updates and rollouts, or pricing changes.

Churn Rate 100

Churn Rate Effectiveness Cross-Selling Pricing 100

Metadata

DECEMBER 1, 2021

Canva- “Graphic Design”. Why study Canva: A 30-year-old Australian female founder hated the barriers to designing software. So she took the entire design ecosystem and integrated it into one page, with the mission of making design accessible to all. Solidifying the account-based marketing (ABM) space.

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Or were you roaming the web and a business ad persuaded you to register or download right there in the moment?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Contently

JUNE 24, 2021

But it only took two days for me to realize just how convoluted the material was—by design. Using StoryBook, a Contently tool that integrates voice and tone data from IBM Watson, we scored every piece of content and found a correlation between less agreeable content and better engagement.

B2B Thought Leadership 97

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 97

Sales Engine

FEBRUARY 25, 2016

Obviously, I’m drawing a correlation to today’s buyer journey. If marketers are to perfect the art of the customer experience on a large scale, what's required is the proper usage of marketing automation systems, which centers on generating optimized, relevant content designed to solve your prospect’s problem.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

SocialPilot

MARCH 11, 2024

Additionally, AI enables marketers to personalize content by analyzing audience data and trends, ensuring that influencer campaigns effectively resonate with specific audience segments. How is AI Changing Influencer Marketing Game AI has significantly transformed how marketers and brands used to do Influencer marketing.

Marketing AI 74

Marketing AI Advertising Agencies Planning Work Management 74

Porch Group Media

APRIL 13, 2021

Take a look at some of these additional statistics on email performance: Marketers who use segmented campaigns note as much as a 760% increase in revenue. Many marketers put the time and resources into optimizing copy, graphics and design, but something as basic as data quality may be overlooked. Observepoint).

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80

Litmus

OCTOBER 12, 2021

How long you keep them segmented on a welcome series depends on things like: The length of your free trial. For example, suppose your analysis of past free trials shows a correlation between accounts that add another teammate in the first week and higher engagement rates. Welcome emails should be the only messages they receive.

Deliverability 101

Deliverability Newsletter Automation Order 101

B2B Marketing Analytics

AUGUST 2, 2020

These pipeline correlations of the marketing activities provide valuable insights when it comes to understanding “when” the new opportunities were created in marketing engaged accounts and for the accounts with existing opportunities, how marketing was able to influence deal expansion and accelerate deal closures.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Sales Engine

FEBRUARY 25, 2016

Obviously, I’m drawing a correlation to today’s buyer journey. If marketers are to perfect the art of the customer experience on a large scale, what's required is the proper usage of marketing automation systems, which centers on generating optimized, relevant content designed to solve your prospect’s problem.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

xiQ

MAY 1, 2020

Personality marketing provides an unprecedented ability to sub-segment people by personality and change the creative, the messaging and indeed the entire sales pitch to resonate with individuals based on how they see the world. It is the use of personality trait science to better tailor messages for clients.

Personalization 87

Personalization Planning Ideal Customer Profiles Work Management 87

Martech

FEBRUARY 4, 2022

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. From here, you should be employing Segmentation (Sg) based on each subscriber’s level of Engagement (Eg). That’s it.

Deliverability 109

Deliverability Work Management Marketing Management Marketing AI 109

Tony Zambito

OCTOBER 23, 2016

Missing out on important correlations that can illuminate both important customer and market dynamics. Redefining market rules and design, as well as, impacting customer behaviors. Putting them on a renewed market strategy path that targeted new segments and introduced new product and service innovations.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Atomic Reach

AUGUST 11, 2022

The AI would have to take standard segmentation models that relied heavily on creating patterns around demographics and psychographics and be able to dive much deeper. Carving up a customer map that combines patterns in demographics and psychographics into broad segments doesn’t cut it anymore. What type of content does she love?

Marketing AI 52

Marketing AI Psychographics Allocation ROAS 52