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Enter This Copywriting Contest and Win a Free Trip!

Convince & Convert

It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge. To help you better understand the customer, our Marketing Intelligence team created the ConsumerReports MI Research. How to Enter.

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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

Gated content is also referred to as locked content. In fact, we’ve seen amazing results from content locking, including one site that got 11,000 new subscribers in a month with a simple content upgrade. Plus, locking your content doesn’t impact SEO. Pros and Cons of Content Locking. Video replays.

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Product Descriptions that Convert & Power Words that Sell

Anyword

On the one hand, you can’t type every message in Caps Lock with a ton of exclamation marks. Copywriters understand this and are very deliberate about word choice. Copywriters understand this and are very deliberate about word choice. But this creates a dilemma. What Are Power Words? Power Words and Product Descriptions.

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Video Production Equipment and Software for Every Budget

Vidyard

Look into the products we recommend and do your own research. Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. Each video creator is different, and they have different video equipment needs. Please—before you run out and buy anything—read this whole guide. Promise us. What Video Equipment Do You Need?

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Not all AI is created equal: Why marketers need AI made for marketers

Unbounce

For example, in 2019, Microsoft dumped a $1 billion investment into OpenAI , an AI research and development lab. Google and Microsoft are locked in an ( increasingly public ) arms race to deploy this new technology, which could totally transform how people find and engage with content online. Oh, how naive we were.

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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. Hop straight to it here :).

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3 Conversion Rate Optimization Tips to Boost Sales

Directive Agency

What is not discussed as often is the power of copywriting and how to sell effectively to your customers. Also, by letting prospects know that they’re not going to be locked into a recurring contract, the copy silences fears they may have around testing Retreaver. It’s time to open that conversation. What’s In It For Me?”