I had one of the biggest thrills in my career last week when I got to spend part of my day with Harold Burson , founder of Burson-Marsteller , the world’s largest PR firm. In this rare interview, a man named “PR Professional of the Century” discusses life lessons, cutting through PR chaos, his upcoming memoir, and the role of social media in society. Mark: One of the things we talk about on my blog a lot is the new media — social media and the revolutionary ways that people can now communicate. ” Do you think so? MORE >>

I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. These focus on social media, marketing and public relations. PR 2.0 – 2 009 – The Year of Social Aggregation & Syndication: Scrapplet Paves the Way. Scott Monty’s Social Media Predictions for 2009. Marketing Pilgrim – Why 2009 is THE Year for Social Media. tags: 2009 trends Marketing Social Media Technology. MORE >>

received this question from Nathalie Seoteman after she read my free ebook on using social media:  . How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 Once you’ve done this for media coverage, video responses, Twitter responses, blogs postings and more, you can get a visual representation of the sentiment over time.  . But let’s assume that this works for 40% of the videos, blogs and media coverage out there. technorati tags: Public relations Marketing Online Reputation Measurement Ad Equivalence. MORE >>

Copyright 2007 by noblelgnoble. This is the sixth post in a 6 part series on how I using social media. There has been discussion about how to measure social media and can it truly impact your bottom line. The same could be said of public relations. Audience Reach: The key aspect of social media is tracking “word of mouth” or the reach of your content to your key audiences. You can keep your stats private or public. wrote a bit about this in my second post - Using Social Media: Part 2 - Search Feeds. Measure What Counts. Tweetburner. MORE >>

Online reputation management is an increasingly complicated process with the prevalence of online media, offline media, and social media. Radian6 seems to have a very comprehensive search capability through different types of media. The results are presented by publication date. liked how the service provides a social profile of each media outlet, such as blogger info or Twitter followers/following/updates. This way, you can track which how your marketing, PR and social media activities have impacted the company’s online reputation over time.  . MORE >>