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A Public Relations Case for Digital Marketing

Biznology

Mike Moran asked a similar question on this blog two weeks ago:  Are you turning your marketing into PR? Back in the early days (circa 2004), my colleagues and I debated which function should “own” social media. As As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. She blithely told me: “Social media is just another bow in our marketing quiver.”. In short, they need to think like PR people.

I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel,  Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Why Influencer Marketing Is Faltering and How PR Can Save It. Is it earned or paid media?

Wisdom from the Most Influential PR Professional of the Century

grow - Practical Marketing Solutions

I had one of the biggest thrills in my career last week when I got to spend part of my day with Harold Burson , founder of Burson-Marsteller , the world’s largest PR firm. In this rare interview, a man named “PR Professional of the Century” discusses life lessons, cutting through PR chaos, his upcoming memoir, and the role of social media in society.

PR 89

What PR Can Learn From Journalists When It Comes to Social Media Research

WindMill Networking

Social media has dramatically changed the rules of the PR game.  There is no longer any excuse for not doing your homework about the media. With the web … Continue Reading What PR Can Learn From Journalists When It Comes to Social Media Research by Maggie Patterson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.

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Content Methodology: A Best Practices Report

Practices Report Copyright © 2016 Contently. and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to.

Are you a content marketer or a content carnie?

grow - Practical Marketing Solutions

Illustration: Photo by Jack Delano : Sideshow barker at the state fair, Rutland, Vermont, 1941, no copyright restriction. Content Marketing Public relations SEO content marketing social media and PR social media and SEOThat is certainly not my game and the spam has gotten so bad that I don’t even read the email “pitches” any more. Really?

Why Content is the Driving Force Behind Social Media Traffic

WindMill Networking

You’ve probably already heard the expression “Content is king”; and when it comes to social media, this statement couldn’t be more true. While there are, of course, other ways to get traffic from social media, content will usually help you get the most – and the best – traffic. The reason why is simple – … Continue Reading Why Content is the Driving Force Behind Social Media Traffic by Lilach Bullock - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.

Media 34

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

PR Meets Marketing

A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. decided to see which PR firms were actively participating in social media. evaluated PR firms listed on O’Dwyer’s list of top 100 independent PR firms. As such, some prominent firms, such as Ogilvy & Mather, Ketchum PR and others. And since I did this myself, I was trying to maximize my time: I didn’t categorize the type of PR each firm did – I took the list at its word. from their website.

Media 10

Blogger Outreach Trend of 2014: Transition from Informal to Structure

WindMill Networking

As we move in to 2014 with all of our goals in tow and eagerness for the new, as always, digital marketing and PR will morph and modernize while staying true to its traditional relationship building roots. While I think we will see a quite a few new trends in blogger outreach as brands are … Continue Reading Blogger Outreach Trend of 2014: Transition from Informal to Structure by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.

Top Ten 2008 Posts – From Beijing to Public Relations

PR Meets Marketing

Sales Lead Generation Cycle: PR’s Role. PR Agency - Retainer Becoming More Popular. Brave New World of Media Pitching: LinkedIn. All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post As we’re all recovering from our New Year celebrations, I checked to see what the top posts were 2008. And here they are:   . Off topic: Beijing Olympic Torch Relay. Let the 2008 Trend Lists Begin. Lunch or Networking?

Brave New World of Media Pitching: LinkedIn

PR Meets Marketing

In late April, I wanted to start exploring different ways that we can now pitch media. Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. can't believe I didn't consider this in the past.

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

received this question from Nathalie Seoteman after she read my free ebook on using social media:  . How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 Once you’ve done this for media coverage, video responses, Twitter responses, blogs postings and more, you can get a visual representation of the sentiment over time.  . But let’s assume that this works for 40% of the videos, blogs and media coverage out there. technorati tags: Public relations Marketing Online Reputation Measurement Ad Equivalence.

Ads 10

Festive Byte: Views on When to Ho-Ho Them and When to Tranquilly Fold Them

WindMill Networking

Alternatively, has social media recalibrated in 2011, allowing a social business presence to reflect its brick-and-mortar enterprise and temporarily, tranquilly shutter accounts during holidays, without a PR backlash? In other words, as not everyone is celebrating the holiday a social media presence should not be diminished during the duration of the festivity.”

PR 14

Revisiting PR Firms and Social Media

PR Meets Marketing

The response to my post on which PR firms ha s d a social media presence was, well, more than I expected. Regardless of which camp you belong to, the discussion resulted in the creation ing of a wiki to allow PR firms to proactively update their profiles. technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. To those who haven’t yet, why not?  .

Haro and PR Spam

PR Meets Marketing

Frankly, if it’s free and a way to pitch stories to journalists, us PR folks are on it faster than flies on shit. Alas, Nancy Mure, Chris Burres, and the rest of WOW Media will no longer be allowed on the HARO list. I won’t sit here and let reporters get totally off topic pitches from publicists who simply don’t get it, or worse, don’t care. I don’t care that other lists don’t care that you spam journalists. Related post: PR Spam: Ten Points for Thought. technorati tags: pr public relations PR spam Peter Shankman HARO.

FREE Using Social Media eBook

PR Meets Marketing

After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. The previous posts included: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Using Social Media: Part 3 - Social Networking Sites. Using Social Media: Part 4 – Linking Strategies. Using Social Media: Part 5 – Blogger Relations. Using Social Media: Part 6 – Measurement.   . just ask that you provide attribution to the site.  . del.icio.us

Response to Comments regarding “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs”

PR Meets Marketing

There has been quite a bit of discussion from the original post and on a post by Jeremiah Owyang titled “Walking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess,&#. When reviewing Jennifer Leggio’s post “Is ’social PR’ for real?”, There is also more justifiable pressure on marketers as a whole to demonstrate ROI from social media programs. With that said, how one participates in social media can be dictated based on one’s audience and goals. this paragraph resonated with me:  . have updated the table accordingly.  .

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

 .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . Other posts in the series: How I Use Social Media in My Job: Part 1 – Microblogging. Conclusion.

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Social Media. » Technology PR Sessions at 2008 PRSA Conference. Listed below are links to weblogs that reference Technology PR Sessions at 2008 PRSA Conference : About Janice King.

A Hidden Rule of PR - If you don’t ask, how do you know you won’t get it?

PR Meets Marketing

Since my first PR job with Ogilvy & Mather PR Taiwan, I’ve discovered this “hidden rule” the hard way. file this as being a “helpful” PR person. More often than not, the publication will use the screenshot. technorati tags: PR 101 PR Public Relations Media Relations. What is the angle for the story? del.icio.us

Are You Ready for Virtual Trade Shows?

PR Meets Marketing

And hopefully, at the end of the show, you have quality sales leads, connected with possible business partners, or even run into key media in your industry. technorati tags: ON24 FactPoint Group Virtual Trade Show Virtual Event Public Relations Marketing. tags: ON24 FactPoint Group Virtual Trade Show Virtual Event Public Relations Marketing. What do you think?

PR 2

Brave New World of Media Pitching: Facebook

PR Meets Marketing

believe that the “casual” aspect of Facebook does make it more difficult for business-to-business companies to leverage the full potential, with early success for consumer related companies. With that said, I do see the potential of Facebook from a PR perspective: Fan Club or Group?: For example, my company recently received media coverage in Forbes and San Jose Mercury News. With the cacophony of voices, it’s very difficult, at least for me, to pose a question that elicits response. I did when I discussed the role of PR agencies but not for this question.

Sarah Palin - Media Training 101!

PR Meets Marketing

Considering that Palin has been out of the public since being announced as the VP pick, I assumed that she’s been undergoing intense media training. In reviewing the interviews on YouTube , I wonder if her media trainers underestimated the level and depth of questions that she was going to be asked. tags: Sarah Palin PR Public Relations Media Relations Media Training.

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

This is the second post in a 6 part series on how I use social media for my day-to-day job.  . Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . This lets me stay on top of any media, blog or tweet mentions. Search Feeds. Conclusion. Retweet this Link.

My Guest Stint on Media Bullseye Podcast

PR Meets Marketing

This morning, I was a guest on the Media Bullseye Podcast. We discussed the role of social media for finding me my job, what is true authority, and the decline of the print media industry. technorati tags: Media Bullseye Podcast Public Relations Authority Media industry Print Newspapers. tags: Media Bullseye Podcast Public Relations Authority Media industry Print Newspapers. icerocket tags: Media Bullseye Podcast Public Relations Authority Media industry Print Newspapers.  . del.icio.us

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog. Now theres are over a hundred. B2B is more complex.

WOM 37

Why Medias’ Woos will be a Boon to PR

PR Meets Marketing

This isn’t the first time that the publishing industry has been hit by magazine closures and layoffs – remember the dot com bust as advertising dried up and new media pubs died off one by one.  . think this recent trend will provide a boon to PR professionals. With smaller staffs, shrinking pages and limited air time, it will be even more difficult to get the media’s attention. Now, don’t get me wrong, I’m not talking about blogs and larger blog networks, I’m talking about traditional print and broadcast media.  . Tags: pr

The Role of SEO in PR

PR Meets Marketing

I've been in public relations for over 10 years. And PR's role is more important than we realize.  . When executed well, public relations can positively impact the SEO of your company. Now here are my top tips for optimizing your PR efforts.  . Untangling Claims About Wires Services & Social Media. Social Media Release in Action.  .

My Top 5 Blogging Outreach Mistakes

PR Meets Marketing

But if you’re interested in more information about how to pitch, check out my page about pitching bloggers and 8 Practical Tips for PR and Blogging Outreach.  . technorati tags: blogging social media pr marketing public relations pitching bloggers media relations. My Top 5 Pitching Blogger Mistakes.  . Could you just puhleeze respond to me?  .

Using Social Media: Part 6 - Measurement

PR Meets Marketing

Copyright 2007 by noblelgnoble. This is the sixth post in a 6 part series on how I using social media. There has been discussion about how to measure social media and can it truly impact your bottom line. The same could be said of public relations. Audience Reach: The key aspect of social media is tracking “word of mouth” or the reach of your content to your key audiences. You can keep your stats private or public. wrote a bit about this in my second post - Using Social Media: Part 2 - Search Feeds. Measure What Counts. Tweetburner.

Sarah Palin and Media Training 201!

PR Meets Marketing

highlighted her weaknesses and provided some media recommendations before the vice presidential debate. In fact, she overtly stated that she would not answer questions that she felt the media wanted, but rather the viewer. technorati tags: Sarah Palin PR Public Relations Media Relations Media Training. tags: Sarah Palin PR Public Relations Media Relations Media Training. icerocket tags: Sarah Palin PR Public Relations Media Relations Media Training.  .

Case Study, Media Opps and More - Getting a Customer to Yes

PR Meets Marketing

Customer participation in your marketing and PR efforts provides validation of your products and services. If your customer contact is career minded, then mention how marketing and PR can raise their profile within their industry.   . Be sensitive to their day-to-day demands : Ok, let’s assume that your customer is open to doing PR/marketing. It’s important to confirm what types of activities he or she is open to doing, such as a testimonial, media opportunity or case study, and how often. Sales is your friend: A happy customer is more likely to renew contracts.

Recap: “Will Social Media Kill PR� Panel

PR Meets Marketing

There was a star line-up of panelists: Jeremiah Owyang of Forrester Research and Web Strategist Blog, Kara Swisher of WSJ and All Things D, Susan Etlinger, VP of Horn Group and Sam Whitmore of Media Survey as moderator.  .  . It seemed the audience was 60% PR folks, 20-25% Horn Group clients and other people interested in the topic from marketing/social media backgrounds.  .  . PR is not dead. œOpportunity for PR is to listen. œExtend the value of PR – currently don’t have the key skills to do that”. œWar with PR is not important.

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

SEM/SEO, public relations, social media and other perceived “inexpensive” tactics will be used more by marketers.  . The challenge is not overwhelming these customer with too much information or using social media in such a way to create customer backlash (credit to Linda Franklin for this insight).  . Place more media stories. Budget Woes. Customers Rule.

Let the 2009 Trend Lists Grow

PR Meets Marketing

  One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. These focus on social media, marketing and public relations. del.icio.us

How I Use Social Media in My Job: Part 1 - Microblogging

PR Meets Marketing

There has been a lot written about how to use social media and what the ROI is from using the various tool. thought it would be interesting to highlight how I use social media for my day-to-day job.  . Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . will respond to appropriate tweets, especially when ON24 is mentioned or if they are discussing a related topic. See how lazy I got going in-house…=).  . Conclusion. del.icio.us