Sprout Social
MAY 31, 2023
Generative AI tools like ChatGPT can’t provide you with ready-to-publish content: There’s still a lot of ambiguity around whether AI-generated content is protected under copyright law. At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches.
Contently
SEPTEMBER 20, 2022
The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. What is social media plagiarism? Fortunately, this kind of PR disaster is one your brand can easily avoid. How to avoid plagiarizing content.
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Oktopost
JUNE 4, 2020
A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. What is a social media policy for employees?
Sprout Social
OCTOBER 18, 2018
Social media is officially part of the business environment. Giving your staff free reign over their social media presence puts your entire company at risk. Yet, while Pew Research Center suggests that 74% of adults are on social media, it also indicates that 73% of companies lack a social media policy.
WriteSpark
AUGUST 12, 2008
Social Media. » Technology PR Sessions at 2008 PRSA Conference. Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.
Content Marketing Institute
AUGUST 31, 2023
Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. Improve it until you feel it’s mostly accurate, and then ask it lots of questions: Unlike humans, you can quiz your new AI persona day or night.
Convince & Convert
JULY 21, 2010
She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright.
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