Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”

Marketing AI 117

Marketing AI Content Marketing Planning Ethics 117

Heinz Marketing

JANUARY 21, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. We come back from the holidays, refreshed and ready to go, and for Marketing Operations people, it’s a great time to clean up and organize your systems, learn from the previous year, and prepare for what’s to come. . Review new data privacy regulations.

Marketing Automation Services 102

Marketing Automation Services Marketing Automation Automation Copyright 102

Valasys

JULY 6, 2023

New Jersey, 26th July’23: On Monday, Gizmodo spotted that Google recently updated its privacy policy to disclose that its various AI services, such as Bard and Cloud AI, may be trained on public data that the company has scraped from the web. This latest update simply clarifies that newer services like Bard are also included.

Training 52

Training Privacy Policies Google Copyright 52

Content Standard

AUGUST 21, 2023

This can be particularly useful for businesses looking to diversify their content marketing strategies. Whether it’s refining written content or improving visual elements, these tools can enhance or revise a business’s existing marketing materials.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. Agree to the Promote Terms of Service and acknowledge the TikTok Privacy Policy. Like many marketing tactics, the short answer is, “It depends.”

Paid Content 120

Paid Content Promotion Budget Programs Copyright 120

Salesforce Marketing Cloud

MAY 12, 2023

While these tools can help from marketing to customer service to data insights, business leaders have posed concerns about AI’s potential impact and dangers on society and some are calling for generative AI regulations. What your company can do now Review generative AI products on the market and see what makes sense for your business.

Marketing AI 52

Marketing AI Generation Copyright Business 52

Sprout Social

JULY 7, 2022

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. However, you can easily perform actions like updating thumbnails, titles, and descriptions, viewing analytics, moderating comments, and editing monetization and privacy settings.

Youtube 117

Youtube Copyright Paid Search Agency Work Management 117

Martech

SEPTEMBER 1, 2023

From a marketing perspective, it’s essential to have a strategy that encompasses where and how you will use AI, establishing the guardrails to ensure that everyone is working to a common set of rules and parameters and a plan to make sure your data is ready to be leveraged by various AI applications. If so, how and when? It holds true here.

Marketing AI 127

Marketing AI Ethics Planning Touchpoints 127

Litmus

MAY 16, 2023

So, what’s the “right” way to use AI in email marketing ? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. After all, we email marketers sure could use the help.

Marketing AI 75

Marketing AI Email Marketing Practices Paid Search Agency 75

Martech

SEPTEMBER 22, 2023

In addition to the risks embedded in relying on what is essentially unconscious and amoral “intelligence,” users also face the very real prospects that copyright and privacy issues could mortally wound large language models (LLMs) like ChatGPT. Let’s take those in order. A national Do Not Scrape register?

Marketing AI 124

Marketing AI Generation Gartner Telemarketing 124

Salesforce Marketing Cloud

MARCH 4, 2024

Genuine concerns about unintentionally exposing private customer data, infringing copyright, or violating data regulatory compliance requirements raise a lot of questions. Beyond privacy and security concerns, prompts and outputs should be automatically scanned for harmful outputs.

Work Management 116

Work Management Trends Business Forrester 116

Content Standard

SEPTEMBER 19, 2023

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. Except…they didn’t.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Martech

JULY 13, 2023

With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. FTC Chair Lina Khan in a recent op-ed. FTC Chair Lina Khan in a recent op-ed.

Marketing AI 78

Marketing AI Generation Copyright Marketing Proposals 78

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing AI 133

Marketing AI Lead Ranking Paid Search Agency Marketing Management 133

nDash

MAY 5, 2022

She’s covered civil and criminal litigation, employment law, immigration, copyright, healthcare, and domestic relations. They have content creation experience in real estate, fintech, privacy law, environmental law, immigration law, and city politics and policies.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Content Marketing Copyright 52

Heinz Marketing

FEBRUARY 25, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 7 Marketing Objective Examples (+ How to Set Yours Right) Michal Pecánek In this article, Michal dives into examples of great marketing objectives, including ways to measure them.

Marketing Analytics Tools 59

Marketing Analytics Tools Marketing AI Analytics Google 59

Spiralytics

JUNE 11, 2023

Since numerous businesses now offer voice cloning software at varying prices, it isn’t surprising that the market is set to grow at a compound annual growth rate (CAGR) of 17.2% These instances put into question whether or not artists and content creators should copyright their voices.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Salesforce Marketing Cloud

SEPTEMBER 12, 2023

Financial information , such as credit card details, bank account information, and passwords Intellectual property, which includes patents, copyrighted materials, designs, and specifications. Data masking is ideal when you need to use or share data but must protect it for privacy and security reasons.

Practices 72

Practices Best Practices Phishing Privacy 72

Content Marketing Institute

OCTOBER 3, 2018

copyright law provides statutory damages up to $150,000 per image for willful infringement. And, though you may not read about a lot of court decisions on copyright infringement, remember many cases are settled out of court, never to be shared publicly. Here’s one way to respond if you get a copyright infringement letter.

Social Media 107

Social Media Copyright Branding Brand Identity 107

Predictive Response

NOVEMBER 23, 2022

Legal Elements (Privacy Policy Link). Here’s an example of an email footer from the retail brand Athleta : This footer includes the following: Social links, links to their most popular brands, a “Check-Out” option, Privacy policy, an “Unsubscribe Option” and legal jargon. Branding/Logo. Call-To-Action.

Privacy Policies 52

Privacy Policies CAN-SPAM Copyright Privacy 52

Excelsior Research

MARCH 8, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Digital Marketing. Privacy Policy. © Copyright 2020 Excelsior Research Pvt.Ltd. LEAD GENERATION. DEMAND GENERATION. CONTENT SYNDICATION. LEAD GENERATION.

Privacy Policies 52

Privacy Policies Demand Generation Agencies Terms and Conditions Copyright 52

Contently

JANUARY 3, 2023

This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? When AI applications improve fairness, equity, and privacy in society, they can be an extremely useful and productive cornerstone. How can content marketers uphold AI ethics and use generative AI responsibly?

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

Martech

JULY 20, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and here’s a tip for you. But of course, it’s obvious what the problem is here, and it’s an interesting question whether it’s up to marketers to fix it.

Marketing Management 112

Marketing Management Account Based Marketing Paid Search Agency ABM 112

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. The business still barred the market turmoil caused by the COVID-19. Also, companies have realized the importance of market research for the business. One of the major setbacks that covid caused was a slowdown of global markets.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

ConvertKit

DECEMBER 4, 2019

Many podcast hosts do not monetize their podcasts and instead either create content as a hobby or as a marketing vehicle for their business. These materials are often protected by copyright law. What is copyright law? A copyright is a form of protection for an original work that is fixed in a tangible medium.

Paid Content 55

Paid Content Privacy Policies Terms and Conditions Copyright 55

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology.

Marketing AI 124

Marketing AI PR Work Management Marketing Management 124

Biznology

JANUARY 16, 2015

Here are 9 ways to refresh your digital marketing for 2015. Change the copyright to 2015. Privacy – Be sure you know exactly what you’re sharing on social networks and with whom. Like your smoke alarm’s batteries, make sure you check your privacy settings at least twice a year. I make it happen. Digital assets.

Planning 80

Planning Copyright Copywriting Privacy 80

Oktopost

JUNE 4, 2020

HR, legal, marketing, and even IT all play a pivotal role in developing the policy. So before you can do anything, you need to ensure that HR, Legal, and Marketing are working toward the same goals. Having the collaboration of HR, legal and marketing is not enough. Violating the privacy of a customer or another employee.

Social Media 146

Social Media Media Guidelines Privacy 146

Zoominfo

MARCH 20, 2018

A social media policy protects your company from a variety of legal issues including copyright infringement, privacy laws, HR violations and intellectual property ownership, just to name a few. For more information about sales and marketing solutions , contact ZoomInfo today! Reputation management. Be understanding but diligent.

Social Media 164

Social Media Media Zoominfo Guidelines 164

eDataSource

MARCH 12, 2019

You spend countless marketing dollars promoting your brand. Millions more go towards legal protections through trademarks, copyrights and patents. You’ve put a lot of effort into creating & maintaining your company’s brand, haven’t you?

Phishing 78

Phishing Domain Copyright FAQ 78

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. In fact, 84% of marketers are increasing their spending on TikTok. Trying to decide between Instagram Reels vs. TikTok?

Video Marketing 124

Video Marketing Best Practices Cross-Selling Social Media 124

seo.co

FEBRUARY 25, 2021

Social media has become a vital part of online marketing , so you want to make certain that you provide visitors a way of getting to your profiles. If part of your digital marketing is to appeal to those who have specific values or goals, including a very short (one line) mission statement in your footer can help. Your Privacy policy.

Optimization 80

Optimization Marketing Websites Copyright Privacy Policies 80

Webbiquity

JUNE 16, 2022

In marketing, web scraping is used to generate leads, compile lists of phone numbers and email addresses for cold calls, monitor reputation, and create content. In real estate , web scraping is used to get information about properties and agents/owners, monitor vacancy rates, estimate rental yields, and understand market direction.

Privacy Policies 143

Privacy Policies Copyright Terms and Conditions Work Management 143

Sprout Social

SEPTEMBER 16, 2022

According to our latest index, more than 50% of consumers said they plan to spend more time engaging on YouTube, while significantly fewer marketers (35%) said they were investing there. Posting on YouTube to boost your marketing strategy. As marketers, we often sit behind our screens the majority of the day. Click Next.

Youtube 112

Youtube Video Marketing Mobile Marketing Social Media 112

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Most of the time, the kind of publishing that content marketers do isn’t very risky. Is what you’re doing copyright infringement or fair use? The silence is understandable.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

EMagine B2B Blog

APRIL 30, 2018

This lets your audience see you’re keeping up with the latest marketing trends. 53% of marketers say blog content creation is their top inbound marketing priority. -Hubspot. Include a Privacy Policy. Updated copyright date. Lindsey Hudson is the Director of Marketing Communications at emagine.

Marketing Websites 45

Marketing Websites Privacy Policies Ad Building Copyright 45