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New York Times sues OpenAI and Microsoft for copyright infringement

Martech

Last week, The New York Times announced a lawsuit against OpenAI and Microsoft alleging large-scale copyright infringement. Marketers face the prospect of needing to invest in generative AI to improve workflows, especially the content-creation workflows heavily reliant on large language models like ChatGPT. Get MarTech! In your inbox.

Copyright 107
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What you need to know about social media copyright

Sprout Social

Navigating social media copyright can be like sailing in uncharted waters. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. With every new wave of social trends come unanticipated legal consequences.

Copyright 105
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Why can’t AI content generators just follow the rules?

Martech

The point of view the professor expressed seemed similar to the current state of AI content generators. We are at the beginning of what will be a long road of generative AI tools producing content. The issue is that Open AI and Microsoft used copyrighted content owned by the Times, without paying for the rights to use it.

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Adobe adds AI tools to Photoshop powered by updated Firefly Image 3

Martech

Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. Adobe Firefly is a generative AI tool for creating and modifying images, illustrations, and fonts. The company says a video-generation version will be available in the Premier Pro video editing tool later this year.

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Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Content Standard

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools.

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MarTech’s generative AI pledge

Martech

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. But since creating the policy, reputable publishers including Gannett ( here and here ) and Sports Illustrated were accused of using generative AI to create articles and publish them under phony bylines.

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The 4 categories of AI that impact marketing: Generative AI

Martech

This first article of the series will look at generative AI, a category that includes tools you might have used — or at least heard plenty about — like OpenAI’s ChatGPT or Google’s Bard (focused on generating text responses to queries), MidJourney and Dall-E (focused on generating imagery) and many others.