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Are Social Reels Relevant for Brands?

Contently

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

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When You Should and Shouldn’t Use AI for Content

ClearVoice

But those words and images might be under copyright protection. Specifically, Google rewards content that is authoritative and relevant to users. Whether AI or a human being creates content, it won’t rank without that authority or relevance. It also puts you in the crosshairs for copyright violations.

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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

Top Rank Marketing

Thank you for making time to join us for this week’s Elevate B2B Marketing News, and please return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. If so, please don’t hesitate to drop us a line in the comments below.

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How to Optimize Your Website Footer

seo.co

If you’re like most of us with a website, you’ve got all the content optimized to be relevant and rank well in the search engines, except, the last thing you probably think about is your website’s footer. Contact information, services, and other relevant pages can be grouped so that users can scroll through and click what they need.

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Fuel Your Business Growth Strategy With Google News

RebelMouse

Whether news stories or not, if you continuously offer relevant, current, qualified, engaging, and fresh information, Google News will view you as a certified publisher dropping valuable nuggets in your industry. Google News provides a targeted audience and puts your content in front of relevant consumers.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought leaders can share both knowledge and perspective on topics of relevance to enhance their reputation in the space. The platform searches Facebook, Twitter, LinkedIn, Instagram, and other social media content. This is very relevant if you are directly excerpting curated content rather than syndicating it outright.