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Marketing Insider Group
NOVEMBER 1, 2010
It is easy to simply dismiss social media as “hype”, create a half-baked Facebook page and call it a day. Recognize that traditional interruption techniques have limited effect by providing relevant distractions to your prospects daily grind. Social media? So how do you integrate social media into the marketing mix?
Marketing Insider Group
AUGUST 3, 2010
He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Google Local Business results within Google Maps offer a unique opportunity to claim your business listing and provide relevant traffic back to your corporate website.
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Marketing Insider Group
JUNE 18, 2010
If the objective of the ad buy is leads, then the media property should be able to assist you in driving the right message to their audience to identify relevant contacts for your sales teams. There are other traditional techniques that many B2B marketers can use to drive leads today such as telemarketing, blogs, and others.
Marketing Insider Group
NOVEMBER 30, 2010
I suggest you spend the time to watch the videos of Facebook’s CEO Mark Zuckerberg, Twitter’s CEO Evan Williams and also Robin Li, Chairman & CEO of Baidu. But not anymore as it is hard to decide whether you would rather be Apple, Google or Facebook. Summit Share The 7th Annual Web 2.0 Click here to cancel reply.
Marketing Insider Group
SEPTEMBER 15, 2010
People do not “like&# brands on Facebook because they want to be marketed to. I closely follow people on Twitter who are active in sharing information relevant to my job. Channel: not every marketer belongs on Facebook. Then pick the channels most relevant to them. The reason is context. Click here to cancel reply.
Marketing Insider Group
JUNE 3, 2010
If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? I will definitely check your blog and please keep coming back and commenting.
Marketing Insider Group
JULY 21, 2010
While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"
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