ClickZ

NOVEMBER 22, 2019

Botsify, with its chatbot builder service, promises to reduce business cost increases from outsourced services and internal workforce, as well as to generate leads from different sources. It’s an easy to use, intuitive chat tool that facilitates the chatbot-to-human transition during conversations. Lets you pre-filter leads.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Litmus

JANUARY 19, 2021

Personalization increases open rates, conversion rates, and conversion values. And if you have a longer sales funnel, automation allows you to nurture leads more efficiently. On top of its email marketing tools, you get sign-up forms, pop-up boxes, and landing pages to capture new leads or future customers.

Budget Programs 137

Budget Programs Work Management Marketing Management Email Marketing 137

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Hubspot

OCTOBER 19, 2012

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. These templates can be copied and reused.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Lead generation now requires an understanding of new channels and changing buyer behavior. To invigorate your sales efforts, try these 7 ways to kick-start your sales team: Align with marketing – Get your sales department on the same page with marketing when defining what your company’s ideal leads look like.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Convince & Convert

FEBRUARY 26, 2013

Those that invest the time to view the hefty pile of pages merit a sales consultation. History (and, of course, careful number crunching) has proven serious leads get seriously into his website. The leading “conversion repellents.”. Here are eleven conversion killers I come across time and again. Page pollution.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

Adobe Experience Cloud Blog

MAY 30, 2010

When it comes to landing pages, test, test, test. Testing is key to creating relevant and optimized landing pages. By incorporating A/B testing as a tactic of your B2B marketing strategy, you can maximize conversion rates and get more leads for your money. Take lead management to the next level.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Hubspot

JANUARY 13, 2014

But how do you know if all that commitment is actually leading to a positive ROI? Is it optimized for lead gen? In HubSpot, customers can track this metric via the Page Performance tool (see below). Our benchmarking data shows that blogging more leads to more traffic and leads, but what about for your blog in particular?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

OCTOBER 11, 2012

Step 2: Create a Blog Subscription Landing Page. It’s the same way you convert website visitors into leads. A landing page ! Create a blog subscription landing page to convert those blog discoverers into dedicated blog subscribers. Tip: Optimize Your Landing Page. So much simpler, right?

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Adobe Experience Cloud Blog

MARCH 4, 2011

However, email marketing isn’t always an easy channel to conquer with its unique resource requirements including those dedicated to content creation, landing page creation, distribution and measurement. Jumping faster on qualified leads equals higher conversion rates. Increase segmentation options.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Hubspot

JANUARY 13, 2012

That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!). What Leads Can Tell You. What Visit-to-Lead Conversion Rate Can Tell You.

Analytics 28

Analytics Allocation Landing Pages Click Rate 28

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. 10 ways to increase blog conversions Write compelling and informative content.

Traffic 100

Traffic RSS Blogger Eloqua 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

SEPTEMBER 29, 2010

Goal: More visitors and leads. More visitors, leads and customers. These assets help your prospects find your website and help you turn them into leads and customers. I am a believer that some sort of system that lets you edit content and build landing pages without having to know coding is a good idea.

Marketing Websites 28

Marketing Websites Tips RSS Landing Pages 28

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For an eCommerce site that is easy, it is typically the value of transaction per visit.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Convert casual interest into product curiosity to narrow your funnel and qualify your leads. Capture sales leads with longer form video.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

APRIL 26, 2012

What is the month-to-month growth rate? 2) Blog Subscribers - The number of people who are subscribing to your blog (via RSS or email) is an indicator of the value of your content. But be careful not to get caught in the weeds -- measure the traffic and leads generated by those ranking keywords, too! Email & Lead Nurturing.

Lead Scoring 28

Lead Scoring Lead Ranking Click Rate Landing Pages 28

Hubspot

DECEMBER 16, 2011

LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. Add a video to your Product Page.

Linkedin 28

Linkedin Paid Search Agency Optimization Companies 28

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? CTA Click-Through Rate.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Content Standard

OCTOBER 2, 2020

For this reason, it is prudent for marketing teams to use leading metrics—or metrics that serve as a proxy for revenue—to track the ROI of their campaigns in real time. The challenge, then, is to pick leading metrics that are relevant and important to your business. So what is good ROI for marketing across channels?

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

Hubspot

DECEMBER 31, 2012

Did you know that, according to HubSpot's 2012 Marketing Benchmarketing Report , companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month ? Valuable content is the meat that attracts visitors and leads to your company. C onsidering adding this to your list of resolutions?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. for B2C retailers and $1.93

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Hubspot

NOVEMBER 9, 2011

If after a few months of dedicated content creation, you still find yourself wondering where your hordes of leads are hiding, consider these 5 content marketing confessions, leaked from an inbound marketer in recovery. Is one of your ebooks bringing in leads with an incredibly high conversion rate?

Content Marketing 28

Content Marketing Viral Marketing Inbound Marketing Content 28

Hubspot

JANUARY 10, 2012

These goals should relate to your results-driven goals, such as how much traffic and leads you want to generate from your content creation efforts. Likely, lead generation makes up a big chunk of your content creation goals. Is your conversion rate going up or down? Relies on Multiple Resources. Consult and use them!

RSS 28

RSS High Quality Lead Content Custom Publishing 28

Hubspot

SEPTEMBER 30, 2015

2) It helps convert that traffic into leads. Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. In fact, 99.9% That's okay.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. White papers and eBooks are excellent lead generators.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Biznology

AUGUST 28, 2014

I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. Create dedicated landing pages, where you can pose profiling questions and continue the educational content.

Lead Nurturing 80

Lead Nurturing Peer-to-peer B2B Marketing Lead Scoring 80

Hubspot

OCTOBER 24, 2012

In fact, spammy sites will often consist of stolen content, content repeated again and again, or content that has been pulled in via RSS feeds from other websites. Spammers create the type of websites where more than 50% of the content on any given page is advertisements. Are you still generating leads?

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Optinmonster

AUGUST 20, 2023

This data-driven approach allows you to track conversion rates, identify areas for improvement, and optimize your strategies over time. This makes it easy to capture leads and turn them into subscribers. This can help you recover lost leads or gather significant survey data that was just partially completed.

CMS Development 52

CMS Development Best Practices Eye-Tracking Work Management 52

Optinmonster

AUGUST 2, 2021

Are you looking for the best customer acquisition tools to attract new leads to your business and drive MORE revenue? That way, you can get started generating new leads and creating more loyal (and paying) customers today. This is especially true when your optin campaigns are paired with an enticing and compelling lead magnet.

Acquisitions 84

Acquisitions Tools Top of Funnel Work Management 84

Hubspot

APRIL 10, 2012

But poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a plain ol' bad reputation. Convert site visitors into leads with well-written content and compelling CTAs/offers, not interruptive gimmicks.

Paid Content 28

Paid Content Marketing Websites Lead Scoring Lead Ranking 28

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? That gets audiences to your website, and that means potential for website engagement and lead generation. Lead Gen Content. This tab includes multiple opportunities for lead generation. Curated Content.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

ConvertKit

SEPTEMBER 16, 2020

For example, if you have a digital ebook ready to sell, but you don’t have the capability to set up your own ecommerce shop, you will want to find a newsletter tool with landing pages and ecommerce functionality. You also can’t build landing pages with ActiveCampaign and must have a website of your own to sell products or services.

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

seo.co

FEBRUARY 10, 2022

Here, you’ll be able to see where your strengths and weaknesses are; for example, if you see that your conversion rates are at an all-time high, but your traffic is lackluster, you can adjust your goals to focus on attracting more traffic. Frame everything in a context that leads back to bigger-picture thinking.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98