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How A Content Contingency Plan Can Help You Stay Calm in a Crisis

Scoop.it

Or a contingency plan, as it’s officially known. This is where a content contingency plan comes in handy. Having a content contingency plan means that when things go wrong, your online reputation doesn’t suffer. What is a content contingency plan? How to create a content contingency plan. Answer: not many.

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What You Can Learn from a Tweeting Chicken

Convince & Convert

In pursuit of Guinness World Record glory, Chicken Treat, an Australian restaurant chain, has handed its Twitter account over to a tweeting chicken named Betty. Behind Every Good Chicken is a Team to Help Tell Her Story. To keep this campaign exciting, Chicken Treat was smart to leverage both Twitter and Periscope. Sound crazy?

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Why we care about AI in marketing

Martech

What’s more, the survey reported that “A small contingent of respondents coming from a variety of industries attribute 20 percent or more of their organizations’ earnings before interest and taxes (EBIT) to AI.”. From AI-powered workflows to automated next best action features , AI is helping companies solve challenges specific to B2B.

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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. To help you do that, let's look at seven pointers to help you tweak your marketing and communication strategy during a crisis. It helps to work with a PR agency in case the in-house personnel doesn't have this kind of experience.

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Why is Social Selling Vital to Your B2B Sales Team’s Success?

SalesIntel

Social selling is a concept hovering around social networks like Twitter, Instagram, and LinkedIn to find the right business-minded and ready-to-engage prospects for growth. . Eliminate the contingency for cold calling. ? Social selling increases the employee’s branding and helps them develop themselves as an industry thought leader.

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

This strategy can help businesses save significant recruiting people from communicating and engaging with the visitors on your website on an ad hoc basis. 67% of the companies stated that deploying AI-enabled technology helped them create a better and unique experience for their customers. AI-Powered Chatbots.

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Brexit 2020: What Are Marketers Doing to Prepare?

Martech Advisor

Knowing it can have a significant impact on marketing budgets, marketers should have started formulating contingency plans to adjust their marketing strategy in case of an eventuality. And some intelligent advertising that can add a dash of humor or strike an emotional chord with customers can help you deliver a powerful marketing message.