WebMarketCentral

SEPTEMBER 1, 2009

Google's content network can be a valuable addition to any AdWords search marketing program. The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar.

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WebMarketCentral

MARCH 4, 2009

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. The context in this case is the particular tool, website or other online venue where the content will be shared: in a blog, a social networking or bookmarking site, a media sharing site (e.g.

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WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Which tools are most important for social media participation, analyzing what's being said, and separating important substance from the noise? This tutorial is clear and generously illustrated with screenshots.

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Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

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Adwords Tactics SEM Tips 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2. How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

APRIL 7, 2009

Here are a few of the best blog posts about AdWords from last year, covering topics such as getting results from the content network, using the conversion optimizer, and reporting. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify. An AdWords Report You Need To Run And Review TODAY!

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Adwords Tactics Tips SEM 20

WebMarketCentral

JULY 6, 2009

Where can you find the best SEO tools and resources (I mean, other than here)? What are some of the best tools and techniques for competitive SEO research? In this post, Brandon Falls briefly explains the purpose and content of the guide. Looking for a concise explanation of the different types of redirects?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. In Reader Poll: Best Keyword Research Tools , search guru Lee Odden reports on the popularity of 15 keyword tools.

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Keywords SEO SEM Adwords 20

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? tools, technology that has made the practice of PR more effective and transparent. In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." Thankful For PR 2.0

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PR Best Practices Blogger Copywriting 20

WebMarketCentral

APRIL 2, 2009

And aren't the tools pretty easy to use? These are among the key benefits a consultant can provide: Focus on using the right tools and prioritize efforts (i.e., Tactics—develop plans for media to be used, content needed, assign responsibilities, and core messaging/values to incorporate (e.g.,

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Social Media Consulting Social Marketing Media 20

WebMarketCentral

DECEMBER 28, 2009

Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. but in the end concedes that "Twitter is ripe for experimentation," and advises marketers to "be true to your brand personality and ethos and play with this (not so) new tool."

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Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

JUNE 26, 2008

Big brands, however, have a very different problem: keeping track of the incredible volume of content being generated relating to their company, product or service. The "intelligence" applied includes: separating comments about a specific brand and product from unrelated content (e.g.

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WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science.

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Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

APRIL 22, 2009

Technical ability —not all that long ago, PR pros' primary tools were email and the phone. The emergence of blogs, blog commenting, Twitter, forums and other tools has forced PR workers to master a new balance of public but informal communication. and private conversations, which could be informal.

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PR Social Media Web 2.0 Media 20

WebMarketCentral

MARCH 30, 2009

Is content really king for SEO? As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button.

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WebMarketCentral

MAY 11, 2009

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

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SEO Best Practices PR PageRank 20

WebMarketCentral

OCTOBER 16, 2008

In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. First, generate a list of keywords based on the content of each page. Compile an initial keyword list This involves two independent activities.

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WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

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Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

NOVEMBER 3, 2009

Use a keyword research tool to help identify which terms to use. It doesn't matter if your product is technically more of a thingamabob than a whatchamacallit, if your prospects are searching for whatchamacallits, and that's the competitive set they place your product in, that had better be the term you're using. 2) Tell a story.

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SEO Product Digg Tagging 20

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

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WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Take Advantage of.TV Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence.

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Social Media Optimization Media Web 2.0 20

WebMarketCentral

APRIL 20, 2009

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

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Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JANUARY 11, 2010

Tweeting content of your own that will interest them (i.e. not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. Here are seven reasons every business needs to be on Twitter.

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WebMarketCentral

FEBRUARY 27, 2008

related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year. Zanby provides) the richest base set of free community organization and lifestyle management tools available. net Billed as "the complete Web 2.0 The Marketing 2.0

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WebMarketCentral

SEPTEMBER 3, 2009

Take advantage of new tools to raise your own profile by commenting on existing content? by Social Media Today Martin Edic shows how tools like Disqus , IntenseDebate and BackType take commenting out of the narrow realm of specific blogs and enable the commenters themselves to get much wider exposure.

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LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 18, 2008

On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Are they actually reading your content? Next, create custom Flash forms using Docmetrics tools to collect user information. Printing it? Passing it along? to your Docmetrics account.

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Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

JUNE 25, 2008

Best of 2007: SEO Analysis Tools , January 9, 2008—the very first post in the "Best of 2007" series, providing a list of the best tools for analyzing and optimizing SEO efforts as well as blog posts on SEO tools from sources like SEO Position (now SocialSEO ), SEO Company and Web Worker Daily.

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WebMarketCentral

OCTOBER 7, 2009

PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. The post is a little spammy (as is the PPC Web Spy landing page), but the tool sounds interesting.

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WebMarketCentral

JANUARY 5, 2010

There are several tools available for converting manual or self-running animated PowerPoint presentations to Flash, with or without narration. Robin Good reviews three tools here : E.M. The Pro package ($97/month) offers higher video quality, a Flash output option, and an advanced video editing tool.

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Budget Programs Video Marketing Screencast Youtube 20

WebMarketCentral

JULY 23, 2007

tools, they're pushing the envelope on adoption. tools, they're pushing the envelope on adoption. They're using the new tools to reach prospects, not just reinforce existing customer relationships. tools out to their teams and organizations. tools work in small to mid-sized companies. They're rolling Web 2.0

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WebMarketCentral

JANUARY 23, 2009

For example, though I've used many keyword tools and even written about some of the best keyword research tools here and here , I somehow managed to overlook Wordtracker's free keyword suggestion tool , which uses data from Dogpile and Metacrawler to estimate search volume across all search engines. Buzz , Digg and Photo.net. "A

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Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

OCTOBER 27, 2008

Exactly how helpful is online video as as search marketing tool? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? What are the most popular Web 2.0 applications? Which social media sites are the most valuable? How can you use StumbleUpon for SEO link building?

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Social Media Web 2.0 Optimization Media 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

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Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

NOVEMBER 1, 2007

As they describe the environment on their About Us page , "The Zanby suite of tools will allow groups to scale naturally from small gatherings to large businesses with enterprise organizational needs."

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Social Media Digg Media Tagging 20

WebMarketCentral

JANUARY 24, 2008

Google Campaign Optimizer No Substitute for Experience by StraightUpSearch A prescient blog post on the importance of trusting experience and established best practices in SEM over Google's optimization tool. has) revealed that this tool does everything but 'fine-tune' an AdWords campaign. As this post notes, "Research and testing.(has)

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WebMarketCentral

AUGUST 17, 2009

These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories."

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SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JULY 30, 2009

Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. Your company doesn't produce any thought-leadership content. Every company possesses thought leadership content or subject matter expertise, even if it is only locked up in the heads of employees.

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