Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land.

Enterprise Management 140

Enterprise Management Marketing Management Search Marketing Lead Ranking 140

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

The Marketing Blender

FEBRUARY 13, 2024

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. Enhance your B2B marketing plan with this marketing plan template.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Oktopost

MAY 8, 2023

Sam Thomas Davies reveals the tried and true methods that allow him to always have a repertoire of strong content. It won’t always work, but you will end up with templates that you can use over and over again.” He’s the co-author of Subscribe! Watch the live recording: Love going Behind the Post? Catch all of the episodes here!

Content Marketing 118

Content Marketing Work Management Content Lead Ranking 118

Inbox Insight

NOVEMBER 1, 2021

However, while knowing the greatest pain points for today’s B2B tech buyers is important, turning this into actionable insight which can transform your content marketing strategy is vital if you wish to achieve real competitive advantage. How you can apply these leading insights to your content marketing strategy as you plan for 2022.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. What Is Content Saturation?

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). Each part requires a lot of attention and expertise to publish content that resonates with your audience and attracts traffic. It can feel like a juggling act!

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Hubspot

AUGUST 21, 2023

Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same. Business Proposal Templates In need of some inspiration before you begin writing?

Template 69

Template CMS Development Examples Marketing Proposals 69

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

seo.co

MAY 6, 2021

It is essential to gauge a website’s performance in search engines. This is what report templates are for: How To Create An SEO Report? SEO Report Template. Here is a standard SEO report template that you can follow: 1. Here is a standard SEO report template that you can follow: 1. SEO Reports.

SEO 105

SEO Template SERP Keywords 105

Marketing Insider Group

NOVEMBER 30, 2021

High branded search volume is a good sign that consumers are searching specifically for your brand. Paid vs. organic search traffic. Organic search traffic is web traffic not driven by paid advertising efforts. It comes directly from algorithmic search results achieved through content marketing and SEO web strategies.

Branding 301

Branding Brand Identity SERP Paid Search Agency 301

Launch Marketing

SEPTEMBER 7, 2022

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Some technologies help you create content, some help distribute content and others help you measure the effectiveness of content. Content Planning Tool: Moz. Content Ideation Tool: Hubspot Blog Topic Generator.

Planning 104

Planning Paid Search Agency B2B Marketing Effectiveness 104

Search Engine Journal

NOVEMBER 18, 2022

Social media managers can save time by adapting these content calendar templates for clients. The post Why Bulk Content Creating For Social Media Saves You Time appeared first on Search Engine Journal. Learn the why, how, and when to use them.

Social Media 92

Social Media Media Template Content 92

DivvyHQ

MAY 14, 2021

Sure, building reports to track the performance of your (or your clients') content marketing efforts isn't sexy, but it's crucial. It can also be a very manual and time-consuming process if you don't have the right tech in place, or a solid reporting template to work from. Let's fix that, shall we?

Template 52

Template Marketing Report Paid Search Agency Advertising Agencies 52

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. The SEO of search engines and social media matter equally in creating a trustworthy brand identity.

Social Media 157

Social Media SEO Cost Per Click Media 157

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 98

Generation Psychographics Content User-Generated Content 98

Search Engine Journal

OCTOBER 10, 2019

The post The Ultimate Holiday Marketing Calendar for 2020 [Free Templates] via @annaleacrowe appeared first on Search Engine Journal. This marketing calendar includes a breakdown of all the holidays, big events, and inspiration campaigns for 2020.

Template 100

Template Search Marketing Marketing Campaigns 100

Marketing 261

FEBRUARY 20, 2021

While there’s no secret sauce to mastering every type of marketing initiative, there is a way to reduce the time and stress that goes into creating fresh content. The five free marketing templates listed below will significantly improve how you work. 5 Free Marketing Templates to Save Hours of Work.

Template 62

Template Resources Planning Top of Funnel 62

Anyword

DECEMBER 22, 2021

The easy way to create a product description is to rely on an existing and proven template design. The number of yummy-sounding ingredients (one of them even trademarked, it’s so special) is meant to overwhelm that thirsty shopper in search of indulgence. Product Description Template Examples. Which is best?

Template 52

Template Product Best Practices Copywriting 52

Hubspot

APRIL 8, 2021

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube.

Youtube 84

Youtube Template Examples High Quality Lead 84

Marketing Insider Group

JANUARY 25, 2022

Technical SEO auditing is the key to ensuring your new website ranks on search engine results pages. There are plenty of tried and true work plan templates you can download and customize to fit your specific project needs. This list from Template Archive has more than 30 downloadable templates you can choose from.

Marketing Websites 257

Marketing Websites Industry CMS Lead Scoring Lead Ranking 257

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Marketing Insider Group

DECEMBER 18, 2023

The problem is that you can’t use the same marketing strategy over and over again like a generic template. Invest in Educating Consumers Google’s increasingly sophisticated search algorithms are making content both more and less important. This kind of user-oriented content enhances the customer experience.

Marketing & Strategy 231

Marketing & Strategy Marketing Strategy Work Management Product 231

DivvyHQ

OCTOBER 27, 2020

Planning the content for your company blog is more involved than just brainstorming topics. Check out our list of 7 types of blog posts, along with killer templates, that you can use to improve engagement and blog subscriptions. Your blog readers will also appreciate some variety in the different types of posts you publish.

Template 115

Template Planning Case Study Case Studies 115

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

ClearVoice

JANUARY 31, 2024

Successful organizations have also begun adding content operations to their teams’ portfolios. An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Successful organizations have also begun adding content operations to their teams’ portfolios. An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Conductor

MARCH 16, 2022

A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy. SEO Basics for Beginners.

Education 98

Education Resources SEO Lead Scoring 98

Golden Spiral

APRIL 30, 2019

Some B2B companies feel their marketing budgets stretched thin across all inbound initiatives and choose to scrap a custom design for a template provided by open source websites like Wordpress or Squarespace. The numbers bear this out: According to Adobe, 38 % of people stop engaging with a website if the content or layout is unattractive.

Marketing Budget Creation 93

Marketing Budget Creation Template Design Marketing Websites 93

ClearVoice

SEPTEMBER 28, 2022

Duplicate content is a silent killer of a thriving website’s search engine rankings. It’s not just problematic for search engines and your target audience. In some cases, duplicate content will also cause you confusion, especially when accidental content duplication happens. It confuses readers.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

SmartBug Media

JANUARY 15, 2020

Your team has decided that your site is ready for a refresh or perhaps it’s time to build a site as you prepare to launch a new brand—regardless of the reason for putting work into your digital home, you have two paths to choose from: a custom website or a templated website. Templated Websites. Custom Websites. A Quick Rundown.

CMS Development 69

CMS Development Template Marketing Websites Ad Building 69

Optinmonster

NOVEMBER 21, 2019

Are you looking for the best responsive eCommerce themes and templates? This free responsive eCommerce theme also comes with a companion plugin called Astra Starter Sites which gives you access to over 100 pre-built website templates. Shopstar Features : Product page templates. Footwear is an eCommerce template by Colorlib.

eCommerce 74

eCommerce Template Best Practices Pricing 74

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117